The Blue Oval’s Ford+ plan involves an unprecedented pivot toward full electric vehicles, but also includes a reorganization centered around commercial vehicles and a renewed focus on services too. As Ford Authority reported in 2021, one of the changes involved the spin-off of Ford’s fleet and commercial vehicle operations into Ford Pro, which is now responsible for the automaker’s global commercial sales and services efforts. Now, it seems the division is launching its own dedicated financial services unit, based on a recent report from CarsDirect.
According to the report, Ford dealers recently received a letter announcing the creation of Ford Pro FinSimple, which is purportedly a global unit designed to provide financial products and services to fleet and commercial vehicle operators. At the moment, it is unclear if this is a simple re-branding of services already offered by Ford Credit or the start of a more focused operation that can provide enhanced financial lending service to Ford Pro customers, but Ford is currently rolling out the unit. In any event, this future spin-off will have to live up to the high bar set by both Ford Credit and Lincoln Financial Services, which routinely rank at or near the top of third-party customer satisfaction studies.
As Ford Authority previously reported, this latest shift arrives after Ford Pro has launched a number of new programs and services for its fleet customers. In Europe, Ford Pro now offers end-to-end charging solutions for its customers and also has introduced productivity software for them as well. The division is part of the automaker’s connected services push, which Ford expects will return billions of dollars in revenue for the company by 2030. The Blue Oval remains focused on producing and selling hardware for EV fleet customers, in addition to bundling software and subscription services with those products too, although certain services will be complimentary.