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Ford Ranger Sales Lose Nearly Half Segment Share During Q2 2022

Ford Ranger sales decreased in the United States, Canada, Mexico, Brazil, and Argentina while increasing in Chile during the second quarter of 2022.

Ford Ranger Sales - Q2 2022 - United States

In the United States, Ford Ranger deliveries totaled 16,201 units in Q2 2022, a decrease of about 53 percent compared to 34,205 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 42 percent to 33,840 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -52.64% 16,201 34,205 -42.03% 33,840 58,371

Ford Ranger Sales - Q2 2022 - Canada

In Canada, Ford Ranger deliveries totaled 1,255 units in Q2 2022, a decrease of about 70 percent compared to 4,125 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 60 percent to 2,491 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -69.58% 1,255 4,125 -59.97% 2,491 6,223

Ford Ranger Sales - Q2 2022 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,385 units in Q2 2022, a decrease of about 40 percent compared to 2,297 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 41 percent to 2,447 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -39.70% 1,385 2,297 -41.18% 2,447 4,160

Ford Ranger Sales - Q2 2022 - Brazil

In Brazil, Ford Ranger deliveries totaled 3,661 units in Q2 2022, a decrease of about 13 percent compared to 4,184 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 32 percent to 6,671 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -12.50% 3,661 4,184 -31.95% 6,671 9,803

Ford Ranger Sales - Q2 2022 - Argentina

In Argentina, Ford Ranger deliveries totaled 2,707 units in Q2 2022, a decrease of about 4 percent compared to 2,833 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 18 percent to 6,024 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER -4.45% 2,707 2,833 -17.51% 6,024 7,303

Ford Ranger Sales - Q2 2022 - Chile

In Chile, Ford Ranger deliveries totaled 885 units in Q2 2022, an increase of about 13 percent compared to 786 units sold in Q2 2021.

In the first six months of the year, Ranger sales decreased about 3 percent to 1,462 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER +12.60% 885 786 -2.86% 1,462 1,505

Ford Ranger Sales - Q2 2022 - Colombia

In Colombia, Ford Ranger deliveries totaled 436 units in Q2 2022.

In the first six months of the year, Ranger sales totaled 645 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
RANGER * 436 * * 645 0

Competitive Sales Comparison (USA)

Ford Ranger sales decreased 53 percent to 16,201 units in the United States during Q2 2022, placing the midsize truck in fifth place in its segment by sales volume.

First place went to the Toyota Tacoma, which saw a 24 percent decrease to 55,466 units. The Chevrolet Colorado followed in second with an impressive jump of 52 percent to 22,497 units, mostly as a result of an increase in production and better inventory availability. The Jeep Gladiator took third with a 30 percent drop to 20,845 units, followed by the Nissan Frontier in fourth, which saw sales grow 33 percent to 20,761 units. The Ranger placed in fifth, and the GMC Canyon brought up the final spot with a 40 percent increase to 7,501 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA TACOMA -23.86% 55,466 72,847 39% 42% -22.00% 108,648 139,296
CHEVROLET COLORADO +52.25% 22,497 14,776 16% 9% +13.72% 44,190 38,859
JEEP GLADIATOR -30.43% 20,845 29,962 15% 17% -20.55% 38,757 48,784
NISSAN FRONTIER +32.98% 20,761 15,612 14% 9% +63.56% 43,166 26,392
FORD RANGER -52.64% 16,201 34,205 11% 20% -42.03% 33,840 58,371
GMC CANYON +40.28% 7,501 5,347 5% 3% +9.37% 13,661 12,491
TOTAL -17.06% 143,271 172,749 -12.93% 282,262 324,193

In terms of segment share, the Tacoma held 39 percent, down three percentage points from the year-ago quarter. The Colorado followed with 16 percent, up seven percentage points, while the Gladiator took 15 percent, down two percentage points. The Frontier followed with 14 percent, up five percentage points. The Ranger saw 11 percent, down nine percentage points, while the Canyon claimed five percent, up two percentage points from the year-ago quarter.

The mid-size mainstream pickup truck segment contracted 17 percent to 143,271 units in Q2 2022, meaning that the Ranger underperformed the segment average.


Below, we’re providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
RIDGELINE -10.10% 10,608 11,800 -18.76% 19,797 24,370

The Ford Authority Take

The significant, 53 percent decrease in Ranger sales during Q2 2022 can be attributed to decreased production of the Ranger, leading to suboptimal availability of the midsized pickup truck at the dealer level. The pandemic has continued to negatively impact The Blue Oval’s supply chain by delaying critical parts and resources needed for full scale production. This has caused a dwindling in the supply, preventing FoMoCo from manufacturing the Ranger in healthy levels, and causing sales volume to suffer.

In addition, it would also appear that Ford is currently prioritizing production of the Ford Bronco over the Ranger at the Ford Michigan Assembly Plant, where both vehicles are built. As such, we expect Ranger sales to pick back up and reclaim a higher ranking in the segment once:

  1. Supply of parts, including but not limited to microchips, improves, and
  2. Ford builds enough Broncos to satisfy pent-up demand, thereby allowing it to rebalance Bronco and Ranger production in a way that’s more favorable to the Ranger

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Comments

  1. BlueOvalRulesEverwhere

    It’s has nothing to do with overpriced, overloaded vehicles….
    A 4+ year old design and a turbo 4 cylinder engine as the only option,
    does it?
    There are PLENTY of new vehicles out there to purchase.
    Check the interweb.

    (Make the twin turbo V-6 an option, and not only in the upcoming Ranger Raptor)

    Reply
    1. Mrx19

      Four year old? The Ranger platform has been sold for about 10 years in other markets. And the interior looks it.

      Reply
  2. Keith

    The public wanted the Ranger back but not as a mid-sized truck.
    They wanted a compact pickup like the discontinued Ranger before it.
    When the Maverick was introduced consumers finally got the compact pick up they were looking for.
    With the full size F-150 at the top and the Maverick at the bottom on the lineup the Ranger is the red headed step child of the lineup and sales will continue to fall

    Reply
    1. Kev

      You nailed it solid Keith.

      Reply
  3. John Coviello

    Another Farley Fiasco, thinking he knows what Ford customers want !!!!

    Reply
  4. David Dickinson

    We can’t do it because of the pandemic! The pandemic! The pandemic!

    Well, during “the pandemic” these numbers show that Chevy cranked out 8,000 more units last quarter, Nissan 5,000, and GMC 2,000. They figured it out.

    Reply
  5. Brandy Dawn Harris

    WISH YOU GUYS WOULD PUT THE “SMALL” TRUCK BACK INTO THE RANGER!!!!! THE “SMALLNESS” OF THE TRUCK IS WHAT ATTRACTED IT TO ME IN THE FIRST PLACE. NOW THAT I OWN A 2020 RANGER, I WANT THE “SMALLER” ONE BACK!!!!😢😢😢😢😢🤗

    Reply
  6. Barry

    No inventory = no sale
    This is really simple. Everyone don’t have the option of waiting 4-8 months when ordering a truck.

    Reply
  7. Steve

    I represent a data point of one in the US, but I have not purchased a 2022 Ford Ranger model as I’m waiting for the 2023 model with the improved looks, both interior and exterior. Granted, I may be an outlier as I do have the time to patiently wait.

    Reply
  8. Wade

    Have one built but” delivery” issues,for 3 months!?!?!

    Reply
  9. Mike

    There’s people like me, waiting for the new one. Our so called American companies, tho technically Ford is the only American company left, have this thing about having our enemy build entirely too much of their parts. At what point do we stop financing our enemies military that is being built to fight us? At what point does this become aiding and abetting the enemy? Like it or not, China is at war with us and we’re helping them while hurting themselves. Just stupid and should be illegal.

    Reply
  10. Jeffrey D. Sproul

    The Bronco is more profitable than the Ranger which is a major part of the decline in Ranger sales meaning its more profitable for the Michigan plant to make more Broncos than Rangers . Also the Maverick has taken sales away because of buyers like me who want a true compact pickup that is more affordable and gets better mpgs. I don’t dislike the Ranger I just wanted a smaller truck and if the Maverick were not available I would have bought a Santa Cruz. Ford like GM has outsourced more and more parts over the years and many of those parts are made in China. Agree China is no friend of the USA but corporations have for years gone to the cheapest countries to outsource parts and this is not just automobiles but textiles, appliances, electronics, furniture, and many of consumer products. GM is still an American corporation for now but that could eventually change especially since most of their growth is in China and Asia. Being an American based corporation does not mean what it use to mean because much of the manufacturing and components are not American. Content wise Toyota and Honda on the average have more American made part content than GM, Ford, and Stelantis (was Fiat now Citroen and Peugeot).

    Reply
  11. BlueOvalRulesEverywhere

    There are 1340 new Ford Ranger 4WD trucks for sale on Auto Trader.

    I am tired of the “lack of computer chips and supply chain” excuses for sales volume and pricing. The nobody wants to work anymore response is another one.

    It may never end.

    Reply

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