Back in April 2021, Ford launched a new VIN decoder tool for the owners of 2018 and up trucks that displays vehicle specifications and calculates payload and towing capacity. In the months since, the automaker has followed that with a new marketing management tool for dealers that helps in that particular area, and has also filed a patent for a vehicle resale value evaluation system amid this big digital push. Now, Ford vehicle build identification seems likely to get easier to access thanks to a new partnership between the automaker and DataOne Software, a leading provider of automotive data and software solutions.
The collaboration will add Ford vehicle build identification information to DataOne’s VIN Decoder API web service, enabling customers to identify Blue Oval vehicle inventory by VIN from the 2011 model year to the present day. That includes a wealth of data about vehicles from the time they’re built – such as exterior and interior colors, transmission, and other factory-installed equipment – and links it to the vehicle identification number, including things that can’t be identified using the VIN alone by looking at manufacturer codes and raw DMS data.
“We are extremely pleased to announce our data collaboration with Ford, which represents a large portion of the U.S. new vehicle market,” said Jacob Maki, president of DataOne Software. “As an Authorized Ford Data Distributor, this exciting relationship expands our OEM build data market coverage allowing us to provide more ways to assist our customers and their wide range of business use cases by identifying not only the vehicles themselves, but all of their valuable installed equipment as well.”
“Our customers value our ability to provide accurate and timely VIN decoding in a standard format across all brands. We’re excited to continue enabling our customers’ success through the addition of precise decoding down to exact trim, transmission, color, and installed optional equipment for Ford, Lincoln and Mercury.”
We’ll have more on this new service soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
What is going on with the 2022 Mustang GT Premium??
Although this info was mostly, not all, available from other sources, it will greatly enhance the information Ford dealers offer potential used vehicle buyers on there lots.