Ford Authority

Lincoln Average Transaction Price Up Seven Percent In June

The Lincoln average transaction price for new vehicles has been moving upward for some time now, setting new records on a nearly monthly basis. Most recently, the Lincoln average transaction price came in at $64,303 in May, which represents an increase of 4.3 percent from April’s figure of $61,679, as well as a four percent increase year-over-year. That ascent continued in June, as Lincoln’s ATP jumped by 7.4 percent – a bit higher than Ford’s average transaction price increase of 4.7 percent – month-over-month.

Lincoln’s sharp increase in average transaction pricing drove it all the way up to $68,900 in June, which is $4,748 more than the previous month’s figure of $64,152. It’s also a 5.5 percent jump over June 2021, when the luxury brand’s ATP came in at $65,316, and the biggest increase of any brand last month. Meanwhile, Lincoln sales in the U.S. grew by 40.6 percent to 6,894 units in June, rounding out an impressive month. Overall, new vehicle average transaction pricing increased by just 1.6 percent versus May – from $47,275 to $48,043 – though a more substantial 12.7 percent year-over-year versus last June’s ATP of $42,633.

June marked the first time in history that ATP for the entire auto industry exceeded the $48,000 mark, even though inventory is still slowly improving. Last month, days’ supply reached the upper 30s after remaining in the mid-30s since the middle of January. Regardless, consumer demand remains strong, which means that luxury new vehicle buyers paid, on average, $1,097 above sticker price for the privilege of bringing one home. However, there are still some deals to be found, at least in terms of mainstream vehicles.

“While prices for the industry are, on average, higher than MSRP, there are some non-luxury segments that are more affordable such as compact cars and compact SUVs/crossovers,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “These segments are selling for more than 30 percent less than the industry average transaction price.”

We’ll have more on Lincoln soon, so be sure to subscribe to Ford Authority for more Lincoln news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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