In recent years, vertically-oriented infotainment screens have wound up in a number of FoMoCo models, including the Ford Edge, Ford Expedition, Ford F-150 Lightning, E-Transit, Ford Mustang Mach-E, and the next-generation Ford Ranger. However, Lincoln infotainment screens have stuck to a more traditional landscape (or horizontal) orientation, even in the recently-refreshed 2022 Lincoln Navigator, the 2023 Lincoln Zephyr, and the Lincoln Star concept. As it turns out, there’s a very good reason that Ford’s luxury arm is sticking to that format, however.
“So from our designers point of view, it’s all about the lines, the horizontal line creates a long sleek design language and it fits with what they’re trying to do,” Lincoln Navigator marketing manager, Laura Clark, told Ford Authority Executive Editor, Alex Luft, in a recent interview.
This reasoning makes quite a bit of sense, particularly as Lincoln has received accolades in recent years for its interior layout and design. As we’ve seen in the past, the luxury brand is also laser-focused on customer feedback, and Lincoln customers tend to want different things than customers of other brands. One of those things is clearly landscape-oriented Lincoln infotainment screens, which is why the automaker has avoided vertical units even though they’re being utilized in more and more Ford vehicles lately.
Regardless, in a recent Ford Authority poll, the majority of readers indicated that they like Ford’s vertically-oriented infotainment screens running SYNC 4A, which is utilized in a number of vehicles including the Edge, Mustang Mach-E, and F-150 Lightning. SYNC 4A is closely related to SYNC 4, though the latter is utilized in vehicles with landscape-oriented screens. There are also a few other notable differences, as SYNC 4A adds adaptive dash cards and automatically places frequently used dash items at the top of the screen.