Ford Motor Company has filed to trademark “Ranger Lightning” with the European Union Intellectual Property Office (EUIPO), Ford Authority has learned.
Filed on July 11th, 2022, under serial number 018731682, this application contains the goods and services description of “motor vehicles, namely, automobiles, pickup trucks, electric vehicles in the nature of automobiles, pickup trucks, sport utility vehicles, and their structural parts.”
The Ford Authority Take
The all-new, next-generation Ford Ranger was revealed last November, breathing new life into what is an aging global model. The new Ranger has already launched in some markets after the first units left Ford Thailand Manufacturing back in May, while the mid-size pickup and the more hardcore Ranger Raptor will follow in both Europe and the U.S. next year. As part of an eight-year production run, the new Ranger will be undergoing an electric transformation of sorts, with hybrid powerplants expected for both the Ranger and Ranger Raptor, but it also seems as if an all-electric version is inevitable as well.
This comes as no real surprise given the fact that Ford plans on going all-electric in Europe by 2030 or sooner, but this new trademark filing seems to confirm that fact. It also reveals that FoMoCo may follow the Ford F-150 Lightning with the Ranger Lightning, reserving that same name for its EV pickup lineup.
Back in April, Volkswagen Commercial Vehicle exec Lars Krause indicated that a Ranger EV was indeed in the works, an interesting revelation given the fact that the recently-revealed next-gen VW Amarok pickup shares many components with the new Ranger. Meanwhile, Ford CEO Jim Farley also revealed that the automaker is working on a second all-electric pickup, though he stopped short of saying which model it would be.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford Ranger news, Ford trademark news, Ford business news, and continuous Ford news coverage.