The sixth-generation Ford Bronco launched and quickly accumulated over 160,000 reservations, promptly exceeding The Blue Oval’s production capacity – a problem that only grew amid the chip shortage, hardtop woes, and various supply chain constraints. As such, FoMoCo is still working to fill its backlog of Bronco orders as the rugged SUV prepares to enter its third model year. Now, sources familiar with the matter have told Ford Authority that 2023 Ford Bronco retail orders will not open to new customers.
Instead, 2023 Ford Bronco retail orders will open only for existing reservation or order holders, while all existing reservation holders that have not converted those reservations to orders will be required to do so for the 2023 model year. This move is seemingly being made as a way for Ford to catch up on its massive backlog of Bronco orders before accepting new ones.
Meanwhile, the 2023 Ford Bronco will bring forth a variety of changes for customers that are looking to purchase one. That includes new color options, as well as the addition of a new Heritage model, which Ford Authority spies have spotted in both two- and four-door configurations in recent weeks. The Bronco Heritage will feature some retro-inspired styling touches, along with a unique front grille with body-color “Ford” lettering, matte black four-slot wheels, a painted hard top, and squared-off fender flares.
The 2023 Ford Bronco lineup may also gain another new variant dubbed the “Oates,” which was potentially uncovered via a recent National Highway Traffic Safety Administration (NHTSA) VIN decoder filing. It’s unclear what this possible Bronco Oates might be or consist of, but the official document lists it as a two-door model only with advanced four-wheel drive.