Ford Authority

2023 Ford Super Duty King Ranch To Get Unique ‘Running W’ Grille

The 2023 Ford Super Duty brings substantial changes to the pickup’s forthcoming redesign. As previously reported by Ford Authority, prototypes of the upcoming heavy-duty pickup feature an integrated side bed step, allowing for easy bed access. Additionally, the upcoming Super Duty will feature a single binnacle layout as opposed to the dual-binnacle setup seen in the current models. We also know that it will not be offered with a hybrid powertrain, at least at the outset. Now, Ford Authority has determined that the Super Duty King Ranch pickup will get a “Running W” grille treatment – a first for the pickup.

2023 Ford Super Duty

2023 Ford Super Duty King Ranch prototype

Notice that the trim around the headlights looks like a sideways capital “W,” the ends of which extend the length of the grille to the other side. This design really emphasizes the headlights, which are bracketed by The Blue Oval’s iconic “C-Clamp” lighting signatures. Also note the large nostrils, and the honeycomb grill treatment behind where the Ford logo will be on the production models.

2023 Ford Super Duty

2023 Ford F-Series Super Duty Lariat prototype

This “Running W” grille treatment is easily distinguishable from that of the 2023 Super Duty Lariat. On this pickup, instead of doubling back and forming a “W,” the middle horizontal part of the trim runs the length of the grille, forming two stacked rectangular shapes. The Super Duty XLT also features a unique grille, easily denoted by the vertical lines running through it that lend a grid-like appearance to the pickup’s front fascia.

2023 Ford F-250 Super Duty XLT prototype

Sources have told Ford Authority that 2023 Super Duty order banks are set to open up on October 17th, 2022. Production is currently expected to begin at the Kentucky Truck plant on January 3rd, 2023, followed by kickoff at the the Ohio Assembly plant on February 13th, 2023.

We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord Super Duty news, and continuous Ford news coverage.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Jeff

    You are comparing a dually grille to one of a SRW truck. The current model year trucks the grilles are different between the two models. So your comparison might not be accurate.

  2. Johnny1961

    Just hurry up and get on the market all the dealers say they gonna be way below msrp on the order

  3. Joel

    Wow! Look at that camouflage Chevy with the sidestep! 🤦🏼‍♂️

    1. Rich G

      Doesn’t look like a Chevy at all.

  4. Steve

    If Ford lets my (Feb) ’22 King Ranch order lapse, I’m sure not going to buy an ugly ’23 with THAT grill. No way, no how! Already lost 3 options! After 55 years, I may yet bid Ford adieu!

    1. Tada

      I guess your first Ford was a Model T

      1. Steve

        It’s funny there was, in fact, a ’22 T Roadster in the family until a few years ago, along with an ’18 Touring. Nowadays, 3 Flathead V8s occupy the slots. Fords run deep in the family. Now if only the 2022 Ford would be built!!


Leave a comment