Last year, Ford launched a new custom order discount that takes $1,000 off the cost of a new vehicle that customers order, not in-stock inventory. At that time, the Ford custom order discount was available on virtually every vehicle in the automaker’s lineup, save for its hotter new models. However, back in May, Ford eliminated this discount for four models – the Ford Expedition, Ford EcoSport, Ford Ranger, and Ford Transit Connect. Now, a dealer bulletin seen by Cars Direct reveals that these pre-order discounts are returning for select 2023 Ford vehicles.
However, these discounts only apply to five 2023 Ford vehicles, and the incentive is half of what it was last year – $500 this time around in the form of the Retail Order Bonus Customer Cash Certificate. The vehicles that are eligible for this new offer are the Ford F-150 (the Tremor, Raptor, Raptor R, and Lightning are excluded, however), Ford Bronco Sport, Ford Edge, Ford Explorer, and Ford Ranger.
To get the deal, customers will need to place an order for one of these 2023 model year vehicles within a specified period – between August 2nd and September 5th, 2022 – though the custom-order discount is set to expire on January 3rd, 2023. For those that prefer to lease, the automaker is also offering those customers a a separate $500 Retail Order RCL Cash incentive.
It’s worth noting that this pre-order discount incentive is able to be combined with some other offers, including a recently-announced financing rate lock deal for retail customers that order a vehicle from the 2023 Ford lineup and is part of the automaker’s Summer Supercharged Sales Event. The deal – officially called the Retail Order Rate Lock Low APR Private Offer – is only good on select models, but ranges from a 2.9 percent APR for 60 months, 3.9 percent for 72 months, and 4.9 percent for financing over 84 months.