Ford Authority

Ford Brazil Sales Down 48 Percent In July 2022

Ford Brazil sales decreased 48 percent to 1,277 units in July 2022 compared to July 2021 results.

Individual model sales performance was as follows:

During the first seven months of the 2022 calendar year, Ford Brazil sales decreased 61 percent to 10,710 units.

Sales Results - July 2022 - Brazil - Ford

MODELJUL 2022 / JUL 2021JULY 2022JULY 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO SPORT* 162**949 *
KA-100.00% 0145-99.96%4 10,204
MAVERICK* 183**937 *
MUSTANG+271.43% 267-33.33%158 237
RANGER-64.26% 6531,827-37.03%7,323 11,629
TERRITORY-74.52% 67263-60.12%640 1,605
TRANSIT* 162**614 *
FORD TOTAL-48.13% 1,2772,462-60.64%10,710 27,207

The Ford Authority Take

After posting a slight sales increase in June, which brought an end to 29 consecutive months of declines for FoMoCo sales in the country, Ford Brazil sales experienced a sharply drop in July. In this fashion, The Blue Oval returned to its typical negative performance in July.

Ford’s best-selling model in Brazil, the Ford Ranger, suffered the highest drop among Ford’s current models in Brazil, thereby setting the brand’s overall negative result. At the same time, the Bronco Sport and Maverick – both of which recently launched in Brazil – saw volume drops compared to previous months.

Interestingly, the Ford Mustang was the only model that post an uptick in registrations on a year-over-year basis, albeit via low volume of only 26 units.

About The Numbers

Further Reading & Sales Reporting

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