Customers who ordered a Ford Bronco have been treated to a few neat swag items in the past, as a way for The Blue Oval to show appreciation for their orders. As Ford Authority explained last July, Bronco order holders were given care packages that included a letter of appreciation and a poster with sketches of the 2021 Ford Bronco. In an effort to smooth over a rocky launch, Ford also implemented a satisfaction campaign to make funds available to dealers that had customers still waiting for their Bronco, as well as giving free FordPass rewards points to Bronco reservation holders. Now, another piece of Bronco memorabilia is being mailed out to order holders: unique all-weather Bronco-themed playing cards.
Pat Bain, an employee of The Blue Oval, posted a couple pictures of the playing card deck to his Twitter account, showing off the unique packaging and designs of the cards themselves. The cards are touted as being “all-weather/all-terrain” and are “for adventures unpaved and well-played,” according to the labelling on the outside of the box. The background is a black and white topographical map, paying homage to the Bronco’s off-road capabilities.
— Pat Bain (@Patrick1Bain) August 8, 2022
Inside the box, there’s a background of a desert scene, and a short paragraph about the playing cards on the underside of the lid. “Happy Bronco Birthday,” it says. “Whether you’re off-road in your brand new Bronco or waiting on one, we appreciate you being part of our 57th ride around the sun.” The flavor text says that the limited edition playing cards include instructions on how to play a new game named “Broncos Wild,” which was developed specifically to commemorate the off-road SUV.
The limited edition playing cards are a small gesture of appreciation to owners, and a way for The Blue Oval to appease the many Bronco order holders who haven’t received their SUV, as the company remains unable to fully ramp up production of the SUV due to the chip shortage and supply chain issues currently impacting the industry. Just a few days ago, Ford Authority learned that new customers will not be able to order the 2023 Ford Bronco, as the forthcoming model year will be allocated to fulfilling the orders of customers who have not yet received their SUV.