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Ford Authority

Ford Bronco Sport Sales Place Ninth In Segment During Q2 2022

Ford Bronco Sport sales decreased in the United States and Argentina while increasing in Canada, Mexico, Brazil, and Colombia during the second quarter of 2022.

Ford Bronco Sport Sales - Q2 2022 - United States

In the United States, Ford Bronco Sport deliveries totaled 29,460 units in Q2 2022, a decrease of about 21 percent compared to 37,158 units sold in Q2 2021.

In the first six months of the year, Bronco Sport sales decreased about 3 percent to 58,549 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -20.72% 29,460 37,158 -3.25% 58,549 60,514

Ford Bronco Sport Sales - Q2 2022 - Canada

In Canada, Ford Bronco Sport deliveries totaled 3,762 units in Q2 2022, an increase of about 36 percent compared to 2,771 units sold in Q2 2021.

In the first six months of the year, Bronco Sport sales increased about 45 percent to 6,220 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT +35.76% 3,762 2,771 +45.26% 6,220 4,282

Ford Bronco Sport Sales - Q2 2022 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 1,062 units in Q2 2022, an increase of about 25 percent compared to 847 units sold in Q2 2021.

In the first six months of the year, Bronco Sport sales increased about 85 percent to 2,343 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT +25.38% 1,062 847 +85.22% 2,343 1,265

Ford Bronco Sport Sales - Q2 2022 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 474 units in Q2 2022.

In the first six months of the year, Bronco Sport sales totaled 787 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 474 * * 787 0

Ford Bronco Sport Sales - Q2 2022 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 243 units in Q2 2022, a decrease of about 52 percent compared to 510 units sold in Q2 2021.

In the first six months of the year, Bronco Sport sales increased about 40 percent to 764 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT -52.35% 243 510 +39.67% 764 547

Ford Bronco Sport Sales - Q2 2022 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 225 units in Q2 2022.

In the first six months of the year, Bronco Sport sales totaled 656 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO SPORT * 225 * * 656 0

Competitive Sales Comparison (USA)

The decrease in Ford Bronco Sport sales during Q2 2022 puts The Blue Oval’s rugged compact crossover in ninth place in its segment when ranked by sales volume.

The segment was led by the Toyota RAV4, which posted a seven percent decrease in sales to 99,693 units. The Chevy Equinox took second with an increase of nine percent to 60,642 units, while the Honda CR-V came third, as sales fell 51 percent to 58,023 units. The Hyundai Tucson earned fourth place with a 12 percent decrease to 44,416 units, while the Nissan Rogue (comprised of two models – the regular Rogue and Rogue Sport) placed fifth via a 56 percent decrease to 42,440 units.

The Kia Sportage placed sixth with a 16 percent increase to 35,896 units while the Bronco’s corporate cousin, the Ford Escape placed seventh with a 24 percent decrease to 33,958 units. The Mazda CX-5 followed in eighth with a 40 percent decrease to 31,151 units while the Bronco Sport placed ninth with a 21 percent decrease to 29,460 units. It was followed by the Subaru Crosstrek which saw a 12 percent drop to 25,470 units. All other segment contenders posted less than 25,000 deliveries each.

Sales Numbers - Mainstream Compact Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA RAV4 -6.78% 99,693 106,940 18% 14% -9.18% 200,885 221,195
CHEVROLET EQUINOX +9.37% 60,642 55,448 11% 7% -1.68% 116,678 118,666
HONDA CR-V -51.42% 58,023 119,433 11% 16% -45.31% 116,602 213,199
HYUNDAI TUCSON -11.82% 44,416 50,370 8% 7% +0.66% 84,071 83,517
NISSAN ROGUE -55.59% 42,440 95,569 8% 12% -51.90% 87,675 182,289
KIA SPORTAGE +15.95% 35,896 30,957 7% 4% -1.91% 52,356 53,374
FORD ESCAPE -23.69% 33,958 44,502 6% 6% -13.54% 73,920 85,492
MAZDA CX-5 -39.95% 31,151 51,871 6% 7% -11.68% 81,804 92,621
FORD BRONCO SPORT -20.72% 29,460 37,158 5% 5% -3.25% 58,549 60,514
SUBARU CROSSTREK -12.26% 25,470 29,027 5% 4% +9.09% 70,050 64,214
GMC TERRAIN +36.96% 22,758 16,616 4% 2% +42.25% 47,702 33,533
VOLKSWAGEN TIGUAN -45.91% 20,495 37,888 4% 5% -40.56% 38,728 65,153
SUBARU FORESTER -70.42% 14,277 48,271 3% 6% -46.92% 50,937 95,965
MITSUBISHI OUTLANDER +55.85% 10,238 6,569 2% 1% +118.30% 23,303 10,675
JEEP CHEROKEE -68.26% 9,278 29,235 2% 4% -71.18% 19,357 67,158
MITSUBISHI ECLIPSE CROSS -38.02% 1,720 2,775 0% 0% +31.07% 5,712 4,358
DODGE JOURNEY -99.24% 45 5,885 0% 1% -98.78% 156 12,765
TOTAL -29.74% 539,960 768,514 -22.95% 1,128,485 1,464,688

The Q1 2022 sales performance gives the Bronco Sport a five percent segment share, the same as it was during the year-ago quarter. The five percent figure is a fraction of the 18 percent share commanded by the RAV4, up four percentage points. The Equinox and the CR-V saw 11 percent each, gaining four percentage points and losing five percentage points, respectively.

The Tucson and the Rogue each saw eight percent segment share, up one percentage point and down four percentage points, respectively. The Sportage saw seven percent, up three percentage points while the Escape saw six percent, maintaining its share in the year-ago quarter. The CX-5 earned six percent, down one percentage point, followed by the Bronco Sport at five percent share.

However, we must note that Ford now fields two vehicles in this segment – the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 63,418 deliveries, good for a 11 percent segment share, enabling The Blue Oval to tie for second place in the mainstream compact crossover segment.

Sales Numbers - Ford Mainstream Compact Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD ESCAPE -23.69% 33,958 44,502 54% 54% -13.54% 73,920 85,492
FORD BRONCO SPORT -20.72% 29,460 37,158 46% 46% -3.25% 58,549 60,514
TOTAL -22.34% 63,418 81,660 -9.27% 132,469 146,006

However, Ford’s cross-town rival, General Motors, also fields two offerings in this segment – the Chevy Equinox and GMC Terrain. The duo recorded a combined 83,400 deliveries, good for a 15 percent share. That’s around 20K units higher than the two Ford offerings for a segment share just below that of the RAV4.

Sales Numbers - GM Mainstream Compact Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET EQUINOX +9.37% 60,642 55,448 73% 77% -1.68% 116,678 118,666
GMC TERRAIN +36.96% 22,758 16,616 27% 23% +42.25% 47,702 33,533
TOTAL +15.73% 83,400 72,064 +8.00% 164,380 152,199

Additionally, the Hyundai and Kia venture also fields two models in this space – the Hyundai Tucson and Kia Sportage. Combined deliveries of the Korean duo totaled 80,312 units for a 15 percent segment share, placing it in third behind GM, and displacing the Escape and Bronco.

Sales Numbers - GM Mainstream Compact Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HYUNDAI TUCSON -11.82% 44,416 50,370 55% 62% +0.66% 84,071 83,517
KIA SPORTAGE +15.95% 35,896 30,957 45% 38% -1.91% 52,356 53,374
TOTAL -1.25% 80,312 81,327 -0.34% 136,427 136,891

The compact mainstream crossover segment contracted 30 percent to 539,960 units in Q2 2022, meaning Ford Bronco Sport sales slightly outperformed the segment average during the quarter.

The Ford Authority Take

The lower Q2 2022 sales figures clearly show the ongoing chain constraints, including but not limited to, the well-publicized microchip shortage, that have led to a lack of sales volume and available vehicles.

Additionally, the Bronco Sport continues to see high levels of interest, being one of the fastest-selling used cars, with prices for used units trending higher than those of new models. Both elements show true market demand for the Bronco Sport.

It’s also worth noting that the Bronco Sport has earned its fair share of accolades over the course of the last several months, including securing a spot on Consumer Reports‘ recommended vehicles list and being named one of the best SUVs on the market that cost less than $30k, as well as being among the top small SUVs with the highest initial quality.

The 2022 Bronco Sport represents the second model year of the new nameplate, which originally launched in late 2020 as a 2021 model year vehicle. The crossover will continue on in its current form through the 2023 model year, with a refresh expected for the 2024 MY, at which point it should introduce a new hybrid variant, plus revisions to the exterior and interior, among other changes. Earlier this year, Ford Authority spies spotted the upcoming Bronco Sport Hybrid model undergoing testing.

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Comments

  1. NCEcoBoost

    Because it’s outrageously overpriced. And AWD should not be standard (Edge as well).

    Reply
  2. NCEcoBoost

    The Bronco Sport and Crosstrek should not be in the table above since they’re both much smaller than the average compact crossover. Both fall into the “tweener” class. Eclipse Cross might too.

    Reply
  3. Bruce Holberg

    Shameful. A dud. Think word is out about the wait times and QC issues? With the number of recalls Ford has had to make this year, it’s no wonder they are taking a beating.

    Reply
  4. JBbooky

    Subjective, I know, but to me the Bronco and Maverick styling are drab and cheap looking.

    Reply
  5. ts

    Yep, it’s such a dud that some dealers are asking and getting up to $5000 over MSRP.

    Reply
  6. KC

    Ford build good cars, the people who work for Ford also make your country proud.
    Outrageous, negative, drab, subjective dud comments is not the American way, is it?

    Reply
  7. Mrx19

    Why even puplish numbers when production is effected by so many supply chain issues. Seems meaningless to me.

    Reply
  8. Hellish

    Looks like the Escape continues its downwards trend…it’s a shame – Ford had a strong contender and was number #1 just a few years ago. At this rate the Escape will find its death around 2025…

    Reply

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