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Ford CEO Jim Farley Says EV Transition Occurring Faster Than Expected

Though it remains committed to producing ICE and hybrid-powered vehicles for the foreseeable future, Ford is in the midst of a major EV transition that even saw the company split itself into two distinct entities – Model e for EVs, and Ford Blue for ICE vehicles, which is proving to be a bit of a challenge for its traditional dealer model. Regardless, CEO Jim Farley previously stated that he believed mass EV adoption would begin as early as 2023, exceeding the automaker’s expectations in that regard. In a recent interview with former engineer and current YouTuber Sandy Munro, Farley also admitted that the world’s EV transition is occurring faster than anyone previously expected, too.

“It seems to be going much faster than all of us forecasted,” Farley said. “China is now above 20 percent. Europe is too. And it jumped…I mean it’s gone so much faster than people think. So much faster than the charging experience. So much faster than the purchase price. So much faster than you would have predicted.”

The early success of FoMoCo’s first EVs – the Ford F-150 Lightning, Ford Mustang Mach-E, and E-Transit – surprised the automaker to begin with, though Jim Farley also recently stated that he’s not entirely sure traditional ICE customers will like the company’s upcoming all-electric models. There are also plenty of obstacles that the automaker must overcome to achieve its goals of producing 600,000 EVs by the end of 2023 and two million annually by 2026, including serious issues with existing infrastructure.

Regardless, Farley is a big believer in Ford’s all-electric products, and customers are certainly lining up to buy them as well, quickly exceeding Ford’s production capacity for both the F-150 Lightning and Mach-E. Though Farley believes that increased competition in this space will eventually lead to a price war, but there simply isn’t enough product to go around at the moment, which is why The Blue Oval has been working to secure ample raw materials via a number of suppliers in recent months. Regardless, EVs recently crossed the five percent market share threshold in the U.S., which experts believe is the turning point in mass adoption, so it may already be happening.

We’ll have more on the state of the EV market soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Michael Fornetti

    While I fully understand it’s not Ford’s problem, what are the electrical generation sources and/or fuels?
    Don’t forget, the American population is incredible stupid on technical questions.

    Reply
    1. Dave Ladd

      With all the work that’s going into increasing efficiency of solar, wind, and fusion, the trend is moving us toward lower carbon electricity. Whether the vehicle market gets ahead of that wave, or not, is immaterial. I find it curious that Farley would admit that he didn’t anticipate this. Musk knew this was happening, but then his company is the reason it’s coming so fast…. I almost feel sorry for GM. Then again, I watched a whole batch of my GM shares turn to dust in 2009, when they went into chapter 11.

      Reply
  2. Steve Ketterer

    They’re on board until they get the electric bill…

    Reply
  3. Steve Ketterer

    …and the tax bill.

    Reply
  4. mickey

    you all can have the un-profected EV crap. not enough chargers, the lightning is getting a 20% less miles on a charge then they claim, recalls on Mach E , and all the people act like charging an EV is free, its not. you are talking 50 and 70 amp chargers. live in a condo in Florida, how do people charge it, You need to drive 300 miles to a job site, tell the boss yup I’ll be 2 hours late to get a charge. there trying to cram 4 years of tech down americans throats to make AOC and the snowflakes happy, and Brandon is looking for his sippy cup and a ice cream cone. 120 years of gas motors they are still not perfected 100% and these manufactures want people to pay 60 – 90 grand for this EV crap with 4 years of testing. In 4 years your 90K Ford lighting is a throw away.

    Reply
    1. JDE

      seem like you were having a little trouble figure out what party line topic to spew so you just spew them all and hoped for the best?

      let’s digest a few, the recall on the Mach-E is not isolated to just this one Ford Product. the Maverick has a machining issue causing engine fires (recalled), the Bronco is having issue with incorrectly heat treated valves in the 2.7 causing implosion inside of 15k mile in most cases (Recalled), and the F150 (ICE) has trailer brake issue causing the trailer not to brake, pieces left loose hitting the driveshaft and short harnesses in the steering column causing the column to move incorrectly in a crash. The AGM batteries are also a major failure fro the ICE ford as they do not hold a charge like they should due to all the drains on the battery from Ford vehicle systems.

      If you live in a condo and cannot charge from home you would most likely use a fast charger which would be available in most cities with big condos and work similar to a gasoline fueling station. 80 percent in 30 minutes. Though I agree, 30 minutes is a long time, but currently it is still cheaper than buying a tank of gas.

      Not sure how many years of testing you require, but 4 years is pretty long to be honest. much of the Electric tech has been in the works for decades, unless you forget the GM skates of the nineties and the citi cars of the 70’s and the early 1900’s electric cars???

      I suppose we will see if your ramblings come true, but I do see more issues with EV’s than just the Political talking points you spewed.

      Reply
    2. Donnie

      Ford is going all electric, I will change brands, some brand will be smart and stick to gas. Good bye Ford.

      Reply
      1. Dave Ladd

        Good luck sticking with gas. When it gets to the point that working gas stations are 100 miles apart and the price is 20$/quart, what will you do? lawn maintenance equipment will all go electric, too.

        Reply
  5. Will

    They will never hit their production goals. People can’t afford them, fit in them, travel long distances without adding hours to trips, can’t tow, less dealers casn fix them. ICE will be around for years when EVS go up in price and production falls short.

    Reply
  6. Tigger

    “And it jumped…I mean it’s gone so much faster than people think. So much faster than the charging experience. So much faster than the purchase price. So much faster than you would have predicted.”

    He sounds like Kamala Harris .

    Reply
  7. Explorer ST

    The broken record crew back at it again in the comments…

    Reply
  8. NCEcoBoost

    Only because of the spike in gas prices. Now that the recession is underway and consumers are reported already scaling back on purchases, the high price of EVs will send that trend right into the dumpster. Farley needs a brain transplant, STAT, if this was said recently. Bunch of baloney.

    Reply
    1. Tigger

      What Farley and Barra don’t seem to understand is that you cannot dictate to the customer what he or she will buy. I think that gm’s and Ford’s “all or nothing” approach is a recipe for failure. EVs are a novelty to some, a statement to others, but until the charging infrastructure, drivability, cost, and range catch up to today’s highly refined ICE vehicles, EV sales will continue to be in the minority.

      Reply
      1. JDE

        What I am seeing is repair parts drying up for cars even just a decade or two old. It also seems like the current ICe motors have moved the planned obsolescence number to about 100k miles again. or maybe it is just the emissions stuff is just that bad, but with variable valve timing, EGR systems in diesels and displacement on demand seemingly killing engines early, and then on top of that part becoming scarce, the world will basically force us into an EV or a Bus/train or maybe even a bicycle. it is honestly pretty scary.

        Reply
  9. John T

    I see that ford a many other auto makers are turning to ev products. But how do they solve the problem with chargering stations Nation wide and the you have a electric grid in our country that is so out dated . We have major problems with ,and then what do you do with the lithium batters . They won’t last for ever . I’m for change ,but when will comon sense come into play over profit .

    Reply
  10. jbbooky

    Hucksters, all of them.

    Reply
  11. John

    He is lying through his teeth if you look at the raw numbers. They ate purposely suppressing the production of regular cars. He even said they have chips but the are giving them to EVs instead. He is worried about his job plain and simple.

    Reply
    1. Dave Ladd

      Just a warning that are free to ignore, but when the real transition gets going, it will not be a smooth ride to the end of gasoline. When the consumption drops to about 40%, filling stations will start dropping like flies. Most make their money from sales of food and drink. Gas brings in the customers. A lot of owners will ultimately get trapped with vehicles that cannot be fueled. The price of gasoline, where you can find it, will add more grief one option that ICE cars will have is to get “crate” electric drives installed in place of their gas engines. It will be a big business for a while.

      Reply
  12. Bob

    Hey, maybe everyone missed this; Jim’s got a YouTuber backing him up. If it’s on the internet it’s real.
    But, driving into work today, there are, literally, thousands of cars parked on the street as far as the eye can see. So, in 10 years when we’re supposedly deep into our conversion, all those will be magically recharged overnight (by Santa or the Easter Bunny) and ready to go in the morning? By fast chargers, right? Maybe plates in the streets throughout all the cities.
    Yea!

    Reply
  13. Dee Hart

    “Ford CEO Jim Farley Says EV Transition Occurring Faster Than Expected”

    I went into my local Ford dealer and other than used trucks sitting in the lot, there were three competitors’ vehicles sitting on the showroom floor. Two Broncos and one Shelby Mustang. With the great selection (sarcasm) at the dealers and I am sure the priority is manufacturing electric vehicles (profits), people are being forced to purchase EV due to a lack of choice on the lot.

    Reply
    1. Dee Hart

      Two Broncos and one Shelby Mustang sitting outside the front doors.

      Reply
    2. JDE

      There are no EV’s either. Basically the Dealer is getting cut out as Ford would seemingly like t=you to order your car on-line like Tesla and Rivian.

      Reply
  14. Steve

    Once a salesman……he has to say these things to keep trying to sell the overpriced product.

    Reply
  15. Ed Witt

    There will be people that love ICE and won’t ever consider EV until ICE is no longer available but that will probably be a decade or more from now. Please just enjoy your favorite drive train and don’t be too critical of others.
    I drive an EV and really love it! I also have solar panels and pwr walls so I’m all in. I just really enjoy the technology and ease of ownership. After two years all I’ve had to do is add washer fluid to my car. Virtually no maintenance! Enjoy what you drive and respect others decisions. The grid will follow and so will chargers each individual situation will be different and we’ll all do what we’ll do.

    Reply
  16. Jon

    Surprising that EV’s have only 5% market penetration in the U.S. Been driving one for years…there’s nothing like waking up to a fully charged vehicle each morning, pumped full of free electricity sent via rooftop solar, and driving by every gas station on the way to and from work, waiving at the poor suckers wasting time and money sucking at the teat of big oil. In one year alone I save at least 10 hours of gas station drudgery, not to mention the $4,000 in fuel costs that do not get donated to Exxon and Saudi Arabia.

    Reply
    1. David Dickinson

      Good for you. I’m glad you have a safe place to park your vehicle with access to a charger and could afford solar panels. Most Americans don’t.

      Reply
  17. MJ

    ICE or EV, why can’t Ford design better looking vehicles?
    The Mach E standard slotted tab front is so ugly, and the Lightening front end is so cheap and boring looking. If the Ford /BMW solid state EV battery projects works, then maybe they will be cheaper and double the range. The Government should not provide subsidies for rich people to buy EV s with more government debt. Let the consumer decide and get the government out of the way.

    Reply
  18. Tim B

    Everybody has to prove a point that they have the one and only answer. EVs have a long way to go before the USA is ready for mass adoption. Currently, you basically need a dedicated parking spot with decent charging speed to make an EV worthwhile. When I lived in Baltimore City, I had street parking. An EV would have been a nightmare. But now that I’m a suburbanite with a driveway and a garage, an EV makes a lot of sense for me. Even with a 250 mile practical daily range, that’s more than I drive. I will “fill up” every night from my garage. I’m a free market capitalist. I want consumers to buy the product that works for them. I don’t get my feelings hurt if someone else buys something else. Ford can’t make enough EVs right now. People want these vehicles. The market will ultimately decide.

    Reply
  19. Dwayne D

    Why must we be forced to buy EVs? I like alot of what Farley is doing but that statement is total BS. Its just more brainwashing. On any other product that people will buy no one would pay more to get less. Evs are simply not ready for prime time. A hummer weighs 9000 lbs! Its silly. No one in their right mind would waste their money. Unless you have lots of money you dont mind wasting.

    Reply
  20. Horse and carriage

    Not that I would expect anything different from people commenting on Ford Authority, but Christ there is so much innaccurate and tired arguekents in here. It’s called progress people, I know most of you want to stay in the 50’s when things were better for ya. Gas engines are incredibly inefficient and run on a “finite” resource (that means it will run out). EVs are 85%+ in terms of the energy efficiency and they will ultimately (as we transition and build the infrastructure) to a infinite resource. See the difference? As everything scales and the industry transitions, all your tired and crappy arguments become irrelevant. But then again, you don’t give a crap…

    Reply
    1. GhostRep

      I thought they were still mad about horses being replaced?

      Reply
  21. GhostRep

    What a horrible CEO. He basically just said “We had no idea until we looked around and saw how hot the market was.” That’s a clueless leader. He’s a follower who will never “catch” the market.

    Having no HPEV Bronco in 2023 and the Mustang looking more like an European sports car, Ford has not given me an avenue to come back. It’s the new age love story: Supply ignores demand.

    Reply

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