With more FoMoCo customers opting to finance their new vehicle than almost any other automaker, it goes without saying that dealer experience is important for an entity like Ford Credit. In that regard, The Blue Oval’s financing arm has fared quite well in some recent studies, with Ford Automotive Finance ranking above average in J.D. Power’s 2022 China Dealer Financing Satisfaction (DFS) Study, while Ford Credit topped that same organization’s 2022 Canada Dealer Financing Satisfaction Study and finished above the segment average in the 2021 J.D. Power U.S. Dealer Financing Satisfaction Study. Now, the 2022 version of that same study has been released, and Ford Credit has moved up a bit – from fifth place last year to third place this year, both in terms of traditional financing and leases.
Ford Credit achieved this higher ranking thanks to its score of 888 out of a possible 1,000 points for regular financing, which placed it behind the segment-leading Subaru Motors Finance and its score of 934, as well as Honda Financial Services, which scored an 899. Meanwhile, Ford’s finance subsidiary ranked ahead of the rest of its competitors, including Toyota Financial Services (883), Kia Motors Finance (864), Chrysler Capital (862), Hyundai Motor Finance (860), Volkswagen Credit (859), NMAC (853), GM Financial (838), and the mass market industry average of 883).
On the leasing side of the business, Ford Credit also ranked third thanks to a score of 906, placing it behind the segment-leading Ally Finance at 942 and Subaru Motors Finance with its score of 940, as well as ahead of Honda Financial Services (896), Kia Motors Finance (882), Chrysler Capital (873), Toyota Financial Services (873), Volkswagen Credit (867), Hyundai Motor Finance (863), NMAC (860), U.S. Bank (852), GM Financial (845), and the segment average (884).
The 2022 U.S. Dealer Financing Satisfaction Study is based on responses from 3,578 auto dealer financial professionals and was fielded in April and May of 2022. The study measures automotive dealer satisfaction in six segments of lenders – captive luxury–prime, captive mass market–prime, non-captive national–prime, non-captive regional–prime, non-captive sub-prime, and lease.