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Ford E-Series Sales Underperform Segment During Q2 2022

Ford E-Series sales fell in the Unites States and Canada during the second quarter of 2022.

Ford E-Series Sales - Q2 2022 - United States

In the United States, Ford E-Series deliveries totaled 5,336 units in Q2 2022, a decrease of about 21 percent compared to 6,762 units sold in Q2 2021.

In the first six months of the year, E-Series sales decreased about 28 percent to 12,537 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
E-SERIES -21.09% 5,336 6,762 -27.68% 12,537 17,335

Ford E-Series Sales - Q2 2022 - Canada

In Canada, Ford E-Series deliveries totaled 558 units in Q2 2022, a decrease of about 43 percent compared to 972 units sold in Q2 2021.

In the first six months of the year, E-Series sales decreased about 32 percent to 1,131 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
E-SERIES -42.59% 558 972 -31.62% 1,131 1,654

Competitive Sales Comparison (USA)

Ford E-Series sales decreased 21 percent to 5,336 units during the second quarter of 2022, placing fifth in its segment in terms of cumulative sales volume.

The E-Series’ corporate stable mate, the Ford Transit, took first place in its segment (see running Ford Transit sales) with a one percent increase to 24,617 units. The Ram ProMaster followed in second place with a 12 percent drop to 15,961 units, while the Chevy Express (see running Chevy Express sales) placed third, posting a one percent growth rate to 12,687 units. The GMC Savana (see GMC Savana sales) took fourth with a 25 percent increase to 6,803 units, while the discontinued Nissan NV placed last with one delivery.

Sales Numbers - Full-Size Vans - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD TRANSIT +1.46% 24,617 24,262 38% 33% -19.12% 41,828 51,713
RAM PROMASTER -11.96% 15,961 18,129 24% 25% -12.82% 25,289 29,009
CHEVROLET EXPRESS +1.08% 12,687 12,552 19% 17% -26.78% 21,547 29,429
GMC SAVANA +24.96% 6,803 5,444 10% 8% -13.31% 9,788 11,291
FORD E-SERIES -21.09% 5,336 6,762 8% 9% -27.68% 12,537 17,335
NISSAN NV -99.98% 1 5,298 0% 7% -99.97% 3 9,372
TOTAL -9.72% 65,405 72,447 -25.08% 110,992 148,149

From a segment share standpoint, the E-Series saw an eight percent share, down one percentage point from the year-ago quarter. The segment-leading Transit saw a 38 percent share, up five percentage points, while the ProMaster took 24 percent, down one percentage point. The Express saw 19 percent share, up two percentage points and the Savana earned ten percent, up two percentage points.

Sales Numbers - Ford Full-Size Vans - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
FORD TRANSIT +1.46% 24,617 24,262 -19.12% 41,828 51,713
FORD E-SERIES -21.09% 5,336 6,762 -27.68% 12,537 17,335
TOTAL -3.45% 29,953 31,024 -21.26% 54,365 69,048

It’s also worth noting that both of Ford’s offerings in this space, the Transit and E-Series, saw cumulative deliveries of 29,953 units, accounting for a dominant 46 percent segment share during the quarter. By comparison, Ford’s crosstown rival – General Motors – trailed in second place with 19,490 cumulative deliveries for a 29 percent segment share.

Sales Numbers - GM Full-Size Vans - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET EXPRESS +1.08% 12,687 12,552 -26.78% 21,547 29,429
GMC SAVANA +24.96% 6,803 5,444 -13.31% 9,788 11,291
TOTAL +8.30% 19,490 17,996 -23.05% 31,335 40,720

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, contracted nearly ten percent to 65,405 units in Q2 2022, meaning that Ford E-Series sales underperformed the segment average.

The Ford Authority Take

Ford E-Series sales continued to be in the red during the second quarter of 2022. Though some of the competitors within the segment have faced similar scenarios as a result of production constraints and subpar availability, some have managed to showcase an increase in sales as their automakers allocate materials for production.

It is also worth noting that comparing E-Series sales to any of the competing models is far from an apples-to-apples comparison, since the E-Series is available exclusively in the cutaway configuration, while all other models are available as full-bodied cargo and passenger vans and, in most cases, as cutaways.

Meanwhile, the fact that Ford continues to be responsible for almost half of the large van/cutaway segment is very impressive, and we don’t think this dominant position change any time soon. The Blue Oval has been steadily improving the E-Series over time, giving it the new Ford 7.3L Godzilla V8 gasoline engine for the 2021 model year.

About The Numbers

  • All percent change figures compared to Ford E-Series Q2 2021 sales, unless noted otherwise
  • In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
  • Mercedes-Benz Sprinter Sales not available, as the automaker does not share sales figures for the model

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Comment

  1. JohnTaurus

    I don’t get the point of this article. You even note, it’s far from a fair comparison. Next you’ll say the Ford GT is “far underperforming” against the Corvette, lol.

    I bet that compared to cutaway/stripped chassis versions of those vans (where applicable), it performs extremely well and probably leads that sub-segment.

    Until then, file this under the heading of “duh”.

    Reply

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