Ford Authority

Ford F-150 Lightning Among Top Considered Electrified Models Again

With Ford F-150 Lightning deliveries well underway amid heavy demand, that particular model has also been a mainstay on Kelley Blue Book’s Brand Watch report – along with the Ford Maverick – where it has been the most considered EV pickup for the past two consecutive quarters. Now, the Q2 Brand Watch report has been released, and the Ford F-150 Lighting has once again retained its spot atop the consideration list in terms of all-electric pickup models, as well as moving up the overall electrified vehicle ranks, too.

In Q1, the F-150 Lightning ranked as the seventh most considered electrified model on the market, but in Q2, it came in fifth place overall. Once again, the Lightning was the only EV pickup that made KBB’s top ten, which is otherwise dominated by hybrids and various Tesla models. This past quarter, the list was topped by the Toyota RAV4 Hybrid, followed by the Honda CR-V Hybrid, Toyota Highlander Hybrid, and Tesla Model 3, while the Toyota Camry Hybrid, Honda Accord Hybrid, Tesla Model Y, and Tesla Model S all fell behind the Ford F-150 Lighting this time around.

The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. KBB produces separate Brand Watch reports for non-luxury and luxury brands each quarter.

The F-150 Lighting is getting substantial price increases across the board for the 2023 model year, ranging from $6,000 to $8,500 depending on trim, as Ford Authority reported earlier this month. Other changes include a small range boost for pickups equipped with the standard range battery, a new feature dubbed Pro Trailer Hitch Assist, and a police-focused variant dubbed the SSV.

We’ll have more on the F-150 Lightning soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 newsF-150 Lightning news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. William Hagene

    Is my reservation number still good for a 2022 Lightning Truck? Not much forthcoming info from you.I have the trim package and color all picked out. Ready to order. Thx William Hagene Reservation # 11253134


Leave a comment