Yesterday, details regarding the 2023 Ford F-150 Lightning were revealed by the automaker itself, including some substantial price increases, more range for standard range battery-equipped models, and the addition of a few new features. The automaker also noted that some customers would be price protected in spite of these increases via a private offer, though it didn’t elaborate on that particular topic. Now, sources familiar with the matter have provided Ford Authority with more information on this new Ford F-150 Lightning offer.
Officially called the Ford F-150 Lightning Customer Satisfaction Private Offer, this new program has been launched to protect 2022 reservation and order holders against 2023 price increases when they convert their orders. Any unscheduled 2022 Ford F-150 Lightning retail customer order that gets converted to a 2023 order is eligible for the offer, as well as any 2022 reservation holders who chose the “Extend My Reservation” option for an unavailable configuration. These customers must complete their order conversion by September 30th, 2022 to qualify for the offer, however.
|2023 Ford F-150 Lightning Price – August 9||2022 Ford F-150 Lightning Price – August 9||+ / – August 9 Price||Customer Satisfaction Private Offer|
|XLT High Extended Range||$80,974||$72,474||+$8500||$8,500|
|Lariat Extended Range||$85,974||$77,474||+$8500||$8,500|
As we can see in the chart above, the figures from the new Ford F-150 Lightning Customer Satisfaction Private Offer match up perfectly with the pickup’s corresponding price increases, essentially locking in 2022 model year pricing for carryover customers. As Ford Authority reported yeserday, 2023 F-150 Lightning order conversion invitations will be sent out in waves, starting on August 11th for those with a reservation for a Pro trim F-150 Lightning, followed by a second wave involving XLT trimmed pickups on August 24th, while a third wave of invitations will follow in mid-September for all other unconverted reservation holders. More information on the third wave will be available next month, as will details regarding any remaining, unconverted reservations.
Aside from the aforementioned price increases, the 2023 F-150 Lightning lineup will be gaining a range boost from 230 miles to 240 miles for models equipped with the standard range battery, a new feature dubbed Pro Trailer Hitch Assist, which automatically controls steering, throttle, and brake inputs to make hitching trailers easier, and the addition of a police-focused SSV variant. However, the EV pickup won’t be launching with Ford’s new Android-based infotainment system, as Ford Authority reported earlier today.
2023 Ford F-150 Lightning order banks are currently scheduled to open this Thursday, August 11th – a couple of days later than previously expected – with production beginning on October 10th, 2022.