Ford F-Series Sales Remain First In Segment During Second Quarter 2022

Ford F-Series sales increased in the United States, Canada, and Mexico during the second quarter of 2022.

Ford F-Series Sales - Q2 2022 - United States

In the United States, Ford F-Series deliveries totaled 156,602 units in Q2 2022, a decrease of about 1 percent compared to 158,235 units sold in Q2 2021.

In the first six months of the year, F-Series sales decreased about 18 percent to 297,049 units.

Ford F-Series Sales - Q2 2022 - Canada

In Canada, Ford F-Series deliveries totaled 32,222 units in Q2 2022, an increase of about 11 percent compared to 29,083 units sold in Q2 2021.

In the first six months of the year, F-Series sales decreased about 15 percent to 50,440 units.

Ford F-Series Sales - Q2 2022 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,006 units in Q2 2022, an increase of about 43 percent compared to 2,107 units sold in Q2 2021.

In the first six months of the year, F-Series sales increased about 4 percent to 4,893 units.

Competitive Sales Comparison

Ford F-Series sales (see running F-Series sales) remained at the top of the sales charts thanks to a 0.26 percent increase to 158,644 units during the second quarter of 2022.

The Chevrolet Silverado (see running Silverado sales) took second place with a 13 percent drop to 143,032 deliveries, followed by the Ram Pickup which saw a 28 percent decrease to 117,867 units. The GMC Sierra (see running Sierra sales) took fourth as sales slid 17 percent to 62,321 units, followed by the Toyota Tundra with a 12 percent decrease to 21,673 deliveries. The Nissan Titan, which will be discontinued in the medium-term future, took last place with a 53 percent drop to 4,797 sales.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q2 2022 - USA

From a segment share standpoint, Ford F-Series accounted for a leading 31 percent share, an increase of five percentage points from the year ago quarter. The Silverado earned 28 percent share, equal to that in the second quarter of 2021, while the Ram dropped four percentage points to 23 percent of the segment. The Silverado’s corporate cousin, the Sierra, posted a segment share of 12 percent, down one percentage point. The Tundra took four percent, flat across from the year-ago quarter, and Titan took one percent share, down one percentage point.

The full-size pickup truck segment decreased an average of 15 percent to 508,334 units during Q2 2022, meaning that the F-Series outperformed the segment average.

It’s worth noting that adding up Q2 2022 sales of GM’s two trucks – the Silverado and Sierra – results in 205,353 combined deliveries, which is 46,709 units more than the F-Series for a combined 40 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q2 2022 - USA

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2022 - USA

The Ford Authority Take

Ford F-Series sales, which includes the Ford F-150 and Ford Super Duty, were essentially flat during the second quarter of 2022. This uptick in sales figures is uplifting to say the least, as the truck saw some noteworthy drops over the past few quarters as a result of the negative repercussions of the COVID-19 pandemic, and by extension, the ongoing microchip shortage. Both events had a massive negative impact on automobile production during the last two years, causing substantial production cuts, near record-low inventory, record-low incentives, and record-high new vehicle prices. In fact, FoMoCo has been forced to idle a number of its plants and vehicle lines as it grappled with a shortage of chips and other supplies.

However, it’s clear that The Blue Oval was able to find the necessary supplies to at least produce enough of the F-Series in the weeks leading up to the second quarter. This enabled the F-Series to continue leading the segment during the quarter with a segment share that’s three percent higher than the runner-up. In addition, it’s great to see the F-Series be the only model in its segment to post an increase in sales volume.

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