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Ford Maverick Hybrid Among Top Considered Electrified Vehicles

Following its launch, the 2022 Ford Maverick Hybrid quickly exceeded Ford’s expectations in terms of consumer interest, which wound up surpassing the automaker’s production capacity, prompting it to stop taking orders early this year. Since then, the Ford Maverick Hybrid has remained a hot commodity among critics and shoppers of all kinds – including first-time truck buyers and those shopping for an economy sedan – routinely ranking as one of the fastest-selling vehicles on the market. That interest continued in the second quarter of 2022, as the Ford Maverick Hybrid has retained its spot on Kelley Blue Book’s list of the top considered electrified vehicles.

The top considered electrified vehicles list is one component of KBB’s quarterly Brand Watch report, which is a consumer perception survey that weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors based on a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces separate Brand Watch reports for non-luxury and luxury brands each quarter.

The Maverick Hybrid first landed on Kelley Blue Book’s most considered electrified vehicles list in Q3 of 2021 by ranking seventh, stayed there in Q4 by moving up to fifth place, and climbed all the way up to the second spot in Q1 of 2022. However, the compact pickup did slip a bit in Q2, sliding down to the sixth spot and finishing behind the Toyota RAV4 Hybrid, Honda CR-V Hybrid, Toyota Highlander Hybrid, Tesla Model 3, and Ford F-150 Lightning, yet ahead of the Toyota Camry Hybrid, Honda Accord Hybrid, Tesla Model Y, and Tesla Model S.

Meanwhile, overall shopper consideration of electrified vehicles rebounded in Q2 after faltering a bit in the first quarter, likely spurred on by skyrocketing gas prices and the launch of several new hybrid and all-electric models.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Michael

    So, build more of them, while they are a hot commodity, before ICE engines are banned and you cannot sell them.

    Reply
  2. Michael Boes

    I have been waiting to purchase a Maverick pickup. When will I be able to order a 2023?

    Reply
    1. Denis Gregg

      Last I heard was order banks opening mid-September (delayed from original Aug 2 announced date). But don’t expect to get the vehicle in a timely manner. I’ve been waiting for 13 MONTHS (so far, with ZERO communication from Ford as to if/when I might get my 2022 hybrid).
      Five attempts to get Ford to email (through dealership, snail mail, and email), with NO response from Ford since the original order verification email in early July 2021.
      Its a shame my vehicle will be over a year old, if I ever get it.

      Reply
      1. Jd Garrett

        Due to most of the electronic parts are made in “China “, not in USA, possibly may be why the trucks are not being made as fast as possible. Since USA had decided that it was best to send most of the industrial tech overseas when president Clinton signed the trade bill. It all backfires on us later on down the road.

        Reply
        1. Ian

          So I bet you’re really excited about the Inflation Reduction Act, right? Requiring manufacturers to mine, build batteries, and build vehicles in the US sounds like what you’re asking to have.

          Reply
          1. Bayman71

            Whats wrong with that?

            Reply
        2. Bayman71

          Yep, thanks to those ignorant democrats.

          Reply
      2. Pete

        Call the 800 number for ford customer service. They will provide you with a Build Date.
        So far, they have changed my build date 4 times. As of Aug 4 they put it at Aug 8. I will wait and call them again Aug 8 and check on it. I have waited 1 year so far. Other than me calling them I have not received any correspondence from Ford !!

        Reply
  3. Jay

    I have a 2022 Maverick XLT with the Ecoboost engine. I ordered it June 23, 2021 and finally got it on Aug. 2, 2022. For those of you ordering a 2023 on Sept. 15th, be prepared for a long wait…I’m guessing 12 to 18 months…since Ford has a lot of 2022 orders yet to fill.

    Reply
  4. Mike milsted

    I ordered a Maverick Lariat with Luxury package on Nov 3, 2021. No activity on my order through Aug 6. Looks like I will have to reorder as a 2023. Will Ford hold my place in the que based on my original order date. The dealer can’t can’t answer this question

    Reply
  5. Dave

    I decided too late to order a 2022, so I put an order in for a 2023 a few months ago, which won’t even get placed now until September. I have a perfectly good Toyota so I can wait for the Maverick, it’s just a shame that Ford’s communication is so poor for this vehicle.One thing that makes me laugh are the dealers who put a $10K markup on a vehicles who’s primary drawing attribute is it’s low price. Anyone who pays that i guess deserves to be upside down in their truck for 6 years. Plus I have made note of the dealers in my area who are practicing this price gouging (and also those who are not). And they have lost my business forever. I hope more people do the same.

    Reply
  6. Bayman71

    Email your comments directly to Ford about the price gouging. Tell them you will not pay it and will go to some other car manufacturer if it is not stopped. Tell them they will lose a lot of customers over this. The MSRP that Ford sets is the price that the dealer will make a fair profit off of. But some dealers want more, Greedy azz people. I am not paying any markup. A salesman got testy with me when I said markups were nothing more than price gouging. That they were ripping the people off.

    Reply
  7. Craig

    A increase in production capacity is warranted.But if parts are a issue them none of this matters. No other producer in stepping in to fill the void with similar products.

    Reply
  8. Larry Gray

    I like the comment or more suggesting to let Ford know how you feel about the price gouging going on at dealerships while some still let you order through them for the msrp (remember when you could always negotiate below msrp?) Anyway, it is what is now and some dealerships have markups on vehicles in stock and will place an order on your behalf at msrp. However, my guess is that many of them order vehicles for selling at marked up prices on the lot over placing your order ahead of some of those coming afterwards. You need to get the vin number as soon as possible…that yours is being built. A deposit by that time seems right.

    Reply

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