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Ford Ranked Well Below Average In 2022 U.S. Tech Experience Study

Ford has performed quite well in a number of recent J.D. Power studies, earning a solid ranking in the summer 2022 U.S. Manufacturer Website Evaluation Study, 2022 U.S. Initial Quality Study, and 2022 APEAL Study. A number of the automaker’s individual models also scored quite well in that regard, including the 2022 Ford Maverick, Ford F-150, Ford Bronco SportFord Super Duty, all of which ranked among the most satisfying vehicles in their respective segment in the most recent APEAL Study. Now, J.D. Power’s 2022 U.S. Tech Experience Study has been released, and the results aren’t quite as satisfactory for The Blue Oval.

After ranking below average in the 2021 U.S. Tech Experience Study, Ford once again trailed behind a number of its key rivals with a score of 444 out of 1,000 possible points, which places it behind segment-leading Hyundai (534), Kia (495), Buick (482), GMC (482), Subaru (482), Ram (475), Chevrolet (471), Nissan (465), Toyota (465), Dodge (464), Mitsubishi (464), Jeep (463), Volkswagen (456), Mini (447), and the segment average (469), and ahead of only Chrysler (429), Honda (429), and Mazda (387).

The U.S. Tech Experience Study analyzes 35 automotive technologies, which are divided into four categories – convenience, emerging automation, energy and sustainability, and infotainment and connectivity – and aims to measure how effectively each brand brings these new technologies to market. This latest version of the U.S. Tech Experience Study is based on the responses of 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership.

Unsurprisingly, this year’s study found that advanced technology content in vehicles often results in a steep increase in problems experienced, though that doesn’t necessarily mean that automakers should shun innovation altogether. “Innovation is non-negotiable,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “The fact that the average PP100 for a technology is high should not discourage automakers from innovating, as there is often a wide range of total problems experienced for a technology across the brands. This means that some are innovating more flawlessly for a particular tech, while others struggle with their execution.”

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Bill

    Maybe if they could be stolen as easy as Hyundai and Kia they would rate highier?

    Reply
    1. Sam

      Why would anyone steal a Hyundai or Kia?

      Reply
  2. Mark B

    Hey, tech! That’s the first thing I look at when looking to purchase a vehicle…NOT!

    Reply
  3. Bob Dobson

    Actually this study is pretty accurate. Ford is well known for very poorly executed multimedia systems…..anyone remember SYNC2 My Ford Touch? When your system is so bad the CEO of the company has to punch the screen out of frustration you would think the next version would be industry leading. But no, they released SYNC3 and it’s not much better, they then refresh the 2020 Explorer and roll it out with SYNC3 and no migration path to SYNC4 or beyond. SYNC3 is one of the buggiest system on the market. Ford tech is an embarrassment. If anyone thinks SYNC3 or SYNC4 are good platforms then you dont understand multimedia tech. The 2023 Explorer was released with SYNC3, a system Ford acknowledges is end of life.

    Reply
  4. Bill C

    The more features that have electronics = more chances of failure.

    Reply
  5. Rob M

    Actually Ford has been behind in tech for many years.
    The company needs fresh young blood.
    Only the Mustang stands out.
    Body design is plain and old looking.
    Fords latest grill design is ugly.
    I bought 4 Rangers in a row. They were nothing to look at but they were reliable.

    Reply
  6. BDMull

    Ford is only going to build vehicles in the future that drivers can feel passionate about, according to Jim Farley. “Are we there yet?”

    Reply
  7. Richard Jones

    The first problem is that Ford needs to replace their engineers, Ford is too conservative when it comes to updating their style and technology in their vehicle. You have Dodge and Jeep rank higher then Ford yet Dodge / Jeep belongs to stalantis. It’s time that Ford engineers be replaced with younger energetic up-to-date Engineers who know what they’re doing who know what customer want and like. Hyundai has been around since the early 80s Ford has been around for more than 100 Years yet Hyundai has surpassed for because their engineers is on top of their game, four Engineers needs to be retired and replaced. If you cannot relate with younger buyers, then four is going to continue to rank low in every category, they’re going to lose more and more customers to cars with better interior and Technology. Maybe Ford leadership from the top down needs to be replaced!

    Reply

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