Ford has performed quite well in a number of recent J.D. Power studies, earning a solid ranking in the summer 2022 U.S. Manufacturer Website Evaluation Study, 2022 U.S. Initial Quality Study, and 2022 APEAL Study. A number of the automaker’s individual models also scored quite well in that regard, including the 2022 Ford Maverick, Ford F-150, Ford Bronco Sport, Ford Super Duty, all of which ranked among the most satisfying vehicles in their respective segment in the most recent APEAL Study. Now, J.D. Power’s 2022 U.S. Tech Experience Study has been released, and the results aren’t quite as satisfactory for The Blue Oval.
After ranking below average in the 2021 U.S. Tech Experience Study, Ford once again trailed behind a number of its key rivals with a score of 444 out of 1,000 possible points, which places it behind segment-leading Hyundai (534), Kia (495), Buick (482), GMC (482), Subaru (482), Ram (475), Chevrolet (471), Nissan (465), Toyota (465), Dodge (464), Mitsubishi (464), Jeep (463), Volkswagen (456), Mini (447), and the segment average (469), and ahead of only Chrysler (429), Honda (429), and Mazda (387).
The U.S. Tech Experience Study analyzes 35 automotive technologies, which are divided into four categories – convenience, emerging automation, energy and sustainability, and infotainment and connectivity – and aims to measure how effectively each brand brings these new technologies to market. This latest version of the U.S. Tech Experience Study is based on the responses of 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership.
Unsurprisingly, this year’s study found that advanced technology content in vehicles often results in a steep increase in problems experienced, though that doesn’t necessarily mean that automakers should shun innovation altogether. “Innovation is non-negotiable,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “The fact that the average PP100 for a technology is high should not discourage automakers from innovating, as there is often a wide range of total problems experienced for a technology across the brands. This means that some are innovating more flawlessly for a particular tech, while others struggle with their execution.”