Last year, Lincoln teamed up with Detroit lifestyle designer Shinola to create the one-off Lincoln Aviator Shinola, an even more bespoke version of the luxurious crossover using elements inspired by Shinola’s bike seats, duffle bags, and watches, along with an exterior hue similar to the company’s pearl stone watch dials. Now, the two companies have teamed up yet again, this time to celebrate the forthcoming Lincoln 100th anniversary with a special pair of timepieces.
“As we celebrate 100 years with another iconic brand who is equally committed to craftsmanship, design, and artistry, we are proud to showcase our combined approach to luxury with these Shinola watches – a memento to mark Lincoln’s anniversary,” said Michael Sprague, North America director, Lincoln.
This new Lincoln 100th anniversary set consists of two Shinola Runwell styles – the Shinola Runwell Sport Chronograph and Shinola Runwell Automatic – each of which will have a limited run of 500 pieces each. Both watches feature a host of custom details, including a Lincoln logo engraved on the case back, as well as a a custom Lincoln 100 Years wooden Shinola watch box to store them in.
The Shinola Runwell Sport Chronograph retails for $1,300 and features a custom Lincoln branded second sub-eye, rose gold detail on the bezel, and a black and rose gold dial and hands, as well as an available leather strap with the Lincoln logo stamped on the tip. The Shinola Runwell Automatic timepiece has an MSRP of $1,100 and features a custom Lincoln branded seconds sub-eye with a polished stainless-steel case and a black leather strap with the Lincoln logo, as well as a matte black vellum-textured dial and rose gold numbers. Both watches can be purchased by heading over here.
“Shinola and Lincoln both have a reputation for design excellence and a pursuit of craftmanship and quality. Our Runwell Chronograph and Runwell Automatic celebrate the Born in Detroit heritage both brands share, and the commitment to build products that last and are loved over a lifetime,” said Ruthie Underwood, vice president of creative design, Shinola. “We’re honored to partner with Lincoln on this project.”