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Lincoln Aviator Outsells Cadillac XT6, Audi Q7, Infiniti QX60 In Q2 2022

Lincoln Aviator sales increased in the United States and Mexico while decreasing in Canada during the second quarter of 2022.

Lincoln Aviator Sales - Q2 2022 - United States

In the United States, Lincoln Aviator deliveries totaled 5,983 units in Q2 2022, an increase of about 4 percent compared to 5,770 units sold in Q2 2021.

In the first six months of the year, Aviator sales decreased about 8 percent to 10,950 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR +3.69% 5,983 5,770 -7.64% 10,950 11,856

Lincoln Aviator Sales - Q2 2022 - Canada

In Canada, Lincoln Aviator deliveries totaled 481 units in Q2 2022, a decrease of about 15 percent compared to 566 units sold in Q2 2021.

In the first six months of the year, Aviator sales increased about 5 percent to 970 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR -15.02% 481 566 +4.75% 970 926

Lincoln Aviator Sales - Q2 2022 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 49 units in Q2 2022, an increase of about 9 percent compared to 45 units sold in Q2 2021.

In the first six months of the year, Aviator sales increased about 63 percent to 140 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
AVIATOR +8.89% 49 45 +62.79% 140 86

Competitive Sales Comparison (USA)

The four percent increase in Lincoln Aviator sales during the second quarter of 2022 places the three-row luxury utility sixth in its segment.

The segment was led by the BMW X5, which saw a 15 percent increase to 19,049 units, followed by the Mercedes-Benz GLE-Class in second with a 14 percent decrease to 16,458 units. The Volvo XC90 took third with a 12 percent decline to 10,283 units, while the Acura MDX placed fourth with a 49 percent decrease to 10,052 units. The Buick Enclave (see running Buick Enclave sales) slid 48 percent to 7,885 units, taking fifth, followed by the Aviator in sixth. The Cadillac XT6 took seventh, dropping 22 percent to 5,599 deliveries and the Audi Q7 placed eighth, sliding 48 percent to 5,221 units. The tail end includes the Infiniti QX60, Audi Q8, and BMW X6 in ninth, tenth and eleventh, respectively.

Sales Numbers - Luxury E-Segment Utilities - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
BMW X5 +15.14% 19,049 16,544 21% 15% +21.48% 35,526 29,244
MERCEDES-BENZ GLE-CLASS -13.55% 16,458 19,037 18% 17% -9.12% 32,448 35,705
VOLVO XC90 -11.71% 10,283 11,647 12% 10% -13.76% 17,232 19,981
ACURA MDX -49.24% 10,052 19,803 11% 17% -35.83% 23,610 36,791
BUICK ENCLAVE -47.77% 7,885 15,096 9% 13% -42.01% 14,910 25,713
LINCOLN AVIATOR +3.69% 5,983 5,770 7% 5% -7.64% 10,950 11,856
CADILLAC XT6 -21.70% 5,599 7,151 6% 6% -28.63% 9,379 13,141
AUDI Q7 -47.74% 5,221 9,991 6% 9% -48.13% 9,183 17,705
INFINITI QX60 +227.45% 3,245 991 4% 1% +34.25% 5,781 4,306
AUDI Q8 -44.50% 2,782 5,013 3% 4% -51.22% 4,207 8,625
BMW X6 +2.21% 2,631 2,574 3% 2% +17.06% 5,399 4,612
TOTAL -21.50% 89,188 113,617 -18.80% 168,625 207,679

From a segment share standpoint, the Aviator accounted for seven percent share, up two percentage points from the year-ago quarter. The first place X5 saw a segment-dominating 21 percent, up six percentage points, while the second place GLE-Class saw 18 percent, up one percentage point. The XC90 (third) earned 12 percent, up two percentage points, followed by the MDX (fourth) with 11 percent, down six percentage points. The Enclave (fifth) earned nine percent, down four percentage points, while the XT6 (seventh) and Q7 (eighth) both saw six percent. The remaining segment contenders each posted less than five percent share.

The premium/luxury three-row crossover segment (lux crossover E-segment) contracted 21.5 percent to 89,188 units in Q2 2022, meaning Lincoln Aviator sales outperformed the segment average.

Below, we’re providing sales numbers for competitors that field multiple vehicles within the segment, beginning with BMW – which offers both the X5 and X6. Combining X5 and X6 sales gives BMW 21,680 deliveries for a 24 percent segment share overall.

Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
BMW X5 +15.14% 19,049 16,544 +21.48% 35,526 29,244
BMW X6 +2.21% 2,631 2,574 +17.06% 5,399 4,612
TOTAL +13.40% 21,680 19,118 +20.88% 40,925 33,856

In addition, combining Audi Q7 and Q8 sales gives the German automaker a total of 8,003 deliveries for a nine percent share.

Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
AUDI Q7 -47.74% 5,221 9,991 -48.13% 9,183 17,705
AUDI Q8 -44.50% 2,782 5,013 -51.22% 4,207 8,625
TOTAL -46.66% 8,003 15,004 -49.15% 13,390 26,330

Combining the two GM entires, the Buick Enclave and Cadillac XT6, results in 13,484 deliveries for a 15 percent share.

Sales Numbers - GM Luxury E-Segment Utilities - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
BUICK ENCLAVE -47.77% 7,885 15,096 -42.01% 14,910 25,713
CADILLAC XT6 -21.70% 5,599 7,151 -28.63% 9,379 13,141
TOTAL -39.39% 13,484 22,247 -37.49% 24,289 38,854

For the sake of presenting a more complete picture of the competitive landscape, we are also providing sales figures for the Lexus RX below. The RX is a premium midsize CUV that slots into the luxury utility D segment to compete with the Lincoln Nautilus. However, the RX is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from those of the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Lincoln Nautilus and Aviator and set them against the RX family. We’re also including Cadillac XT5 and Cadillac XT6 sales, which are direct rivals to the Nautilus and Aviator, respectively.

Sales Numbers - Lexus RX & RXL - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
RX -6.02% 26,974 28,703 -5.08% 53,769 56,644
NAUTILUS +11.74% 6,766 6,055 +3.75% 11,855 11,427
XT5 -37.19% 6,641 10,573 -39.86% 11,634 19,346
AVIATOR +3.69% 5,983 5,770 -7.64% 10,950 11,856
XT6 -21.70% 5,599 7,151 -28.63% 9,379 13,141
TOTAL -10.80% 51,963 58,252 -13.19% 97,587 112,414

Combining the Aviator and Nautilus nets Lincoln 12,749 deliveries, less than half of the 26,974 sales recorded by the Lexus RX family. Meanwhile, Cadillac had 12,240 combined deliveries of the XT5 and XT6.

The Ford Authority Take

The increase in Lincoln Aviator sales during Q2 2022 is a nice change of pace for the luxury crossover considering the ongoing supply chain constraints faced by FoMoCo and the auto industry at large. Automobile production has been heavily impacted during the past two years, resulting in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices.

As such, we imagine that the uptick experienced during Q2 is the result of chips and other supplies having become more readily available to produce the Aviator, or finish producing models that were built incompletely.

It is worth noting that the Aviator has been a solid performer for both customers and the FoMoCo since the launch of the second-generation model for the 2020 model year, as the luxury crossover has earned a variety of awards including the best resale value within its segment.

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Comment

  1. Steve

    This ride should be outselling the competition. This SUV is sexy. I’m not one to drive a “soccer mom” car but this one. Oh hell yeah I would. Now just leave it alone. Like my dad always said, if it works, don’t fix it.

    Reply

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