Lincoln dealers have performed rather well in terms of loyalty and customer service in recent studies, even amidst numerous supply chain-related challenges. Regardless, a general lack of inventory has driven demand for certified pre-owned (CPO) vehicles through the proverbial roof, spawning new competition and prompting Ford to offer its customers a 14-day, 1,000-mile money-back guarantee from the date of sale for those that are not satisfied with their CPO purchase starting this past February. Now, according to a dealer letter recently seen by Cars Direct, Lincoln dealers will soon be offering the same sort of guarantee, too.
“Lincoln continuously looks for ways to improve on the Effortless Purchase experience, meeting our luxury clients’ expectations, on their terms,” the letter reads. “Providing luxury clients with peace of mind with a Money Back Guarantee is an enhanced client benefit to the Lincoln Certified Pre-Owned program.”
This money back guarantee is slated to begin on August 29th, and will include a 14-day, 1,000-mile money-back guarantee on all CPO vehicles that are sold at participating Lincoln retailers. Lincoln dealers will be able to opt-out of the money-back guarantee policy, however, and there is some fine print that customers will want to be aware of as well. Most notably, if customers trade in their existing vehicle for a CPO vehicle, the dealer isn’t required to return the trade-in along with the money back guarantee, and customers are responsible for any negative equity that results from the return.
While Ford’s initial pilot program for this money back guarantee found that less than one perfect of customers actually return their CPO purchase, it helped drive sales and improve customer satisfaction, while also providing shoppers with a little extra peace of mind after making a purchase.