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Lincoln Nautilus Sales Gain Segment Share During Q2 2022

Lincoln Nautilus sales increased in the United States, Canada, and Mexico during the second quarter of 2022.

Lincoln Nautilus Sales - Q2 2022 - United States

In the United States, Lincoln Nautilus deliveries totaled 6,766 units in Q2 2022, an increase of about 12 percent compared to 6,055 units sold in Q2 2021.

In the first six months of the year, Nautilus sales increased about 4 percent to 11,855 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +11.74% 6,766 6,055 +3.75% 11,855 11,427

Lincoln Nautilus Sales - Q2 2022 - Canada

In Canada, Lincoln Nautilus deliveries totaled 717 units in Q2 2022, an increase of about 27 percent compared to 564 units sold in Q2 2021.

In the first six months of the year, Nautilus sales increased about 42 percent to 1,217 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +27.13% 717 564 +41.51% 1,217 860

Lincoln Nautilus Sales - Q2 2022 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 141 units in Q2 2022, an increase of about 292 percent compared to 36 units sold in Q2 2021.

In the first six months of the year, Nautilus sales increased about 186 percent to 160 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
NAUTILUS +291.67% 141 36 +185.71% 160 56

Competitive Sales Comparison (USA)

Lincoln Nautilus sales increased 12 percent to 6,766 units during the second quarter of 2022, placing the luxury crossover in seventh place out of 11 competitors.

The Lexus RX earned first, posting a six percent decrease to 26,974 units. It was followed by the Mercedes-Benz GLC-Class in second with a 31 percent increase to 19,149 units. The BMW X3 placed third with a 12 percent drop to 18,710 units, while the Audi Q5 took fourth with a 17 percent slide to 15,621 units. Fifth place went to the Acura MDX, which saw sales decrease 49 percent to 10,052 units. The Volvo XC60 placed sixth with a 25 percent decrease to 9,514 units, followed by the Nautilus in seventh. The Cadillac XT5 followed in eight with a 37 percent decrease to 6,641 units. The rest of the segment contenders posted less than 3K deliveries each.

Sales Numbers - D-Segment Luxury Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
LEXUS RX -6.02% 26,974 28,703 22% 20% -5.08% 53,769 56,644
MERCEDES-BENZ GLC-CLASS +31.34% 19,149 14,580 15% 10% +19.60% 36,059 30,149
BMW X3 -12.10% 18,710 21,285 15% 15% -9.99% 32,651 36,273
AUDI Q5 -17.06% 15,621 18,835 13% 13% -22.57% 25,989 33,566
ACURA MDX -49.24% 10,052 19,803 8% 14% -35.83% 23,610 36,791
VOLVO XC60 -25.10% 9,514 12,702 8% 9% -15.83% 17,332 20,592
LINCOLN NAUTILUS +11.74% 6,766 6,055 5% 4% +3.75% 11,855 11,427
CADILLAC XT5 -37.19% 6,641 10,573 5% 7% -39.86% 11,634 19,346
GENESIS GV70 +148,850.00% 2,979 2 2% 0% * 0 0
BMW X4 +0.64% 2,686 2,669 2% 2% +14.27% 4,972 4,351
INFINITI QX50 -71.16% 2,112 7,324 2% 5% -59.55% 5,562 13,749
ALFA ROMEO STELVIO -30.91% 1,904 2,756 2% 2% -23.79% 4,049 5,313
INFINITI QX55 +18.76% 1,475 1,242 1% 1% +99.19% 2,474 1,242
TOTAL -14.98% 124,583 146,529 -14.66% 229,956 269,443

On a segment share basis, the Nautilus earned five percent, up one percentage point from the year-ago quarter. The RX earned the largest share of 22 percent, up two percentage points, while the GLC-Class saw 15 percent, up five percentage points. The X3 stayed at 15 percent, while the Q5 stayed at 13 percent. Both the MDX and the XC60 saw eight percent each, down six percentage points, and down one percentage point, respectively. The Cadillac XT5 (see running Cadillac XT5 sales) earned a five percent share, down two percentage points, while all other segment contenders posted a segment share of two percent or less.

The luxury D-crossover segment contracted 15 percent to 124,583 units during Q2 2022, meaning Lincoln Nautilus sales outperformed the segment average during the quarter.

Sales Numbers - Lexus RX Family vs. Lincoln Nautilus & Aviator - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
LEXUS RX -6.02% 26,974 28,703 68% 71% -5.08% 53,769 56,644
LINCOLN AVIATOR +3.69% 5,983 5,770 15% 14% -7.64% 10,950 11,856
LINCOLN NAUTILUS +11.74% 6,766 6,055 17% 15% +3.75% 11,855 11,427
TOTAL -1.99% 39,723 40,528 -4.20% 76,574 79,927

We should note that Lexus RX sales now include the two-row RX and the three-row RX L, with the three-row RX L being a rival to the new Lincoln Aviator. As such, a more apt comparison would be to pit Nautilus and Aviator sales against those of the RX.

Adding Nautilus and Aviator sales nets Lincoln 12,749 combined deliveries in Q2 2022, or a substantial 14,225 units less than the Lexus RX.

The Ford Authority Take

The increase in Lincoln Nautilus sales during Q2 2022 is a nice change of pace for the luxury crossover considering the ongoing supply chain constraints faced by FoMoCo and the auto industry at large. Automobile production has been heavily impacted during the past two years, resulting in substantial production cuts that then translated to near record-low inventories, record-low incentives, and record-high new vehicle prices.

We imagine that the uptick in Nautilus sales is the result of chips and other supplies having become available to produce or finish producing the Nautilus.

As a reminder, the Nautilus also received a refresh to the interior for the 2021 model year, gaining an overhauled center stack with a new infotainment system, headlined by a larger screen. Hopefully, this will provide additional momentum and strength to spur consideration and, ultimately, sales of the luxury crossover in subsequent quarters.

About The Numbers

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Comments

  1. Joe

    And Ford is stupid enough to end production for it in 2023 as well as the Edge which have increased in sales also over 2021.

    Reply
    1. Michael K

      Hang tight there Joe, Nautilus is getting a replacement.

      Reply
      1. Joe

        Not gas powered in this country.

        Reply
  2. Michael

    Lincoln should bring the Zephyr here, the one that they offer in China. If Toyota can bring the Crown here, they must have done their homework that a sedan like that will make it here, Ford should take notice, and respond.

    Reply

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