Ford Motor Company has filed to trademark “Lincoln Star” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed on August 9th, 2022, under serial number 97541225, this application contains the goods and services description of “motor vehicles, namely, passenger automobiles, electrically powered four-wheeled land motor vehicles, four-wheeled motor vehicles, sport utility vehicles, and structural parts and fittings therefore.”
The Ford Authority Take
The Lincoln Star Concept debuted back in April as an all-electric design study of sorts, one that previews the luxury brand’s future styling direction in a number of ways. Built on FoMoCo’s flexible rear- and all-wheel drive EV architecture, the Lincoln Star Concept utilizes the next-generation version of the Lincoln Intelligence System, which acts as a digital assistant that touts vehicle-to-vehicle and infrastructure capabilities. The concept’s flexible architecture also provides designers with the ability to completely reconfigure the interior layout if and when desired, too.
While it’s important to note that the Star Concept is precisely that – a concept, one filled with futuristic tech and features that may never see the light of day – it’s also a vehicle that is intended to give us a glimpse at the future of Ford’s luxury arm. As Ford Authority reported back in February, Lincoln is planning to launch an all-electric variant of each one of its vehicles no later than 2027, while also adding at least one new EV model to the lineup by that same date. Lincoln plans to deliver three new all-electric vehicles by 2025, and a fourth by the end of 2026. This will include a Lincoln Aviator EV, which was originally expected to launch in 2023 but was later pushed back to 2024.
Thus, this trademark filing seems to indicate that the Lincoln Star name will indeed be used on a future all-electric model of some sort. Since the brand’s star is an iconic part of its history and a prominent focus on the concept of the same name, this makes quite a bit of sense, and would seem right at home on a flagship of some sort, which seems like a strong possibility following this trademark filing.
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