As Ford Authority reported back in June, the majority of Ford F-Series sales in May – 59 percent, to be exact – came from previously placed orders. Amid numerous supply chain constraints, both the Ford F-150 and Ford Super Duty remain as popular as ever with new vehicle shoppers, which is prompting more and more to place an order for one of those pickups. In fact, according to Ford’s July sales report, approximately 65 percent of Ford F-Series retail sales came from previously placed customer orders.
Ford’s order banks continue to fill up quickly, prompting the automaker to stop taking orders for the 2022 Ford F-150 back in May, while order banks for the 2023 model opened up last month. Ford also closed its order banks for the 2022 Super Duty back in late April as demand exceeded its production capacity, with order banks for the refreshed 2023 model currently scheduled to open in October.
As of late June, Ford had accumulated a total of 300,000 retail orders, a staggering number that is partly fueled by the fact that new vehicle inventory remains low, though it also plays into Ford’s long-term goal of becoming more of a build-to-order automaker, reducing dealer inventory and the number of configurations available on those lots over the coming years in an effort to boost profitability.
Meanwhile, the Ford F-Series remains as popular as ever, with both the F-150 and Super Duty maintaining a spot among the most considered pickups on the market, according to Kelley Blue Book’s recently-released Q2 Brand Watch report. The F-150 finished as the second most-considered pickup last quarter, while the Super Duty came in fifth.