Ford Authority

2023 Ford Super Duty Teased, Reveal Set For September 27th

With numerous 2023 Ford Super Duty prototypes spotted by Ford Authority spies over the past several months, it’s only a matter of time before the forthcoming refreshed pickup makes its debut. As Ford Authority previously reported, 2023 Ford Super Duty order banks are scheduled to open up on October 17th, 2022, with production following a few months later. Early last month, Ford CEO Jim Farley confirmed that new Super Duty will debut this fall, but now, he’s given us a specific date – September 27th – along with a new teaser video via Twitter.

The video doesn’t show too much of the refreshed pickup, but we do get a good look at the model’s redesigned headlights, which feature the familiar c-clamp shape present on most all newer Blue Oval pickups, along with a glimpse at part of the refreshed front grille. There’s also a look at the truck’s tire, along with a very quick flash showing off the “Super” part of “Super Duty” pressed into the bodywork.

Aside from revised bodywork, the 2023 Ford Super Duty will also receive a unique “Running W” grille for King Ranch models, as well as an integrated bed step. On the inside, the pickup will get a substantial redo with Ford F-150 inspired features including its steering wheel design and American flag emblem, along with a single binnacle design.

In terms of powertrains, the 2023 Super Duty is set to receive a brand new 6.8L gas-powered engine, as Ford Authority exclusively reported earlier this month, which may begin production at the Windsor Engine plant in Canada next year. However, as Ford Authority exclusively reported in July, the refreshed pickup will not be available with any sort of hybrid powertrain.

We’ll have more on the 2023 Super Duty soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord Super Duty news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Tim

    All these updates mean is a higher MRSP they add two dollars worth of crap and add five grand to the price. Then the dealer gets it and adds another five to ten grand. Bend over the super duty is coming

    1. Johny2Packs

      you don’t have to buy it, Peasant

  2. crabbymilton

    Nobody likes to pay more because of times like these. But when it comes to the dealer markups, what else can they do? Dealers have bills to pay and employees to pay so because of the low inventory, it’s either mark them up or close the dealer and send everybody home. Simple economics.

    1. Darrell

      Dealers are making record profits right now in large part to the price gouging. No matter how you slice it. It is price gouging.

      1. Crabbymilton

        Even in more ideal times people still scream about businesses making profits. So it’s nothing new here. I guess we’ve been conditioned to expect them to give things away and that profits are bad.

    2. G

      1st… paying 10k to 30k above msrp is criminal. You couldn’t even sell the car if you need to…
      I vote to close the dealership or let people go… Dealers with these markups are taking advantage of consumers and I will never shop at these places….

      You need to expand your search radius not all dealers are adding markups.

      1. John

        1,000,000,000% correct!! I say close down the ones that are ruining the Ford brand name, and let the decent and respectful dealers strive!

      2. Crabbymilton

        Well said. Competition is a good thing. I never said anything about these markups being good. But sometimes it necessary but the customer can decide if it’s too much.

  3. Tim

    I’m told time and time again by the dealers themselves that the money is made in service not sales. They are gouging only because they can funny thing dodge has stock on the ground at dealers here like nothing happened and same with GM. What’s with Ford?

    1. G O PEE

      Prolly cause people dont want chebys or dodges

  4. Austin

    I would have thought they’d debut it before the Detroit/International Auto Show so they would have some there. Be over by then.

  5. David Middleton

    I will never even pay sticker price for a vehicle I was going to buy a new ford till I talked to dealer they told me 5to 10 k mark up on super duty truck I told them they could piss up a rope ill buy gm or ram truck the ram dealer will take at least 5k off one or sales man said they would, im for shutting all the dealers down myself but it’s really not the dealers fault it the American peoples fault we are stupid for paying it first off, people go to the dealer to buy that truck or die one as long as my payments are this much ill buy it, that’s stupid. I know you can’t hardly pay cash for a new truck now but really .I know people that’s got 1200.00 per month truck payments ,that just goes to show that Americans are the stupidest people on earth but I have afeeling that will change one day when the economy falls through and ford ,ram and gm only builds about 300k trucks a year together and 2/3 dealers are shut down then things might get in line but not till then because the dealers need to remember one key thing they need us we don’t need them at all .


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