Ford China has performed quite well in some recent J.D. Power studies, with Ford Automotive Finance scoring an average ranking on the 2022 China Dealer Financing Satisfaction (DFS) Study, while Changan Ford – a joint-venture between The Blue Oval and Changan Automobile – ranked above average on the 2022 China Sales Satisfaction Study and third on the 2021 China Initial Quality Study (IQS). Now, on the heels of FoMoCo’s above average ranking on the 2022 IQS, Changan Ford has ranked sixth among all mass market brands on the Chinese version of that same study.
Changan Ford finished with a score of 210 problems per 100 vehicles (PP100), which ranks it behind the segment-leading GAC Honda at 193 PP100, as well as Dongfeng Honda (205), Buick (207), FAW Toyota (208), and Changan (209), though ahead of a number of rivals including GAC Toyota (212), SAIC Volkswagen (214), Chery (215), GAC Trumpchi (215), Changan Mazda (216), Geely (216), Chevrolet (218), Dongfeng Fengon (219), Lynn & Co (219), and the segment average of 219.
J.D. Power’s China Initial Quality Study measures initial vehicle quality by examining problems experienced by new-vehicle owners within the first two to six months of ownership. Overall initial quality is determined by problems cited per 100 vehicles, with a lower number of problems indicating higher quality. The 2022 study is based on responses from 3,914 vehicle owners who purchased their vehicle between June 2021 and March 2022. The study includes 247 models from 56 different brands and was fielded from December 2021 through May 2022 in 70 major cities across China.
“The improvement of vehicle quality is not overnight,” said Elvis Yang, general manager of auto product practice, J.D. Power China. “From the beginning of design to the quality management system, production process optimization and the collaboration of the supply chain, every part needs to be refined to achieve the final quality improvement. With the advent of the intelligence era, the quality problems caused by design is rising. Manufacturers should pay more attention to the R&D and design stage to improve new-vehicle quality.”