Ford Argentina sales increased 30 percent to 2,398 units in August 2022 compared to August 2021 results. The figures place Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Renault and Peugeot.
Individual model sales performance was as follows:
- Ford Bronco Sport sales increased 153.13 percent to 162 units
- Ford EcoSport sales increased 1142.86 percent to 261 units
- Ford F-Series sales decreased 78.79 percent to 14 units
- Ford Fiesta sales decreased 100 percent to 0 units
- Ford Ka sales decreased 95.59 percent to 3 units
- The vehicle is discontinued
- Ford Kuga sales increased 366.67 percent to 56 units
- Ford Maverick sales totaled 351 units
- Ford Mondeo sales decreased 93.33 percent to 1 units
- Ford Mustang sales decreased 50 percent to 1 units
- Ford Ranger sales decreased 1.77 percent to 1,334 units
- Ford Territory sales decreased 26.19 percent to 93 units
- Ford Transit sales increased 16 percent to 116 units
During the first eight months of the 2022 calendar year, Ford Argentina sales decreased seven percent to 18,742 units.
Sales Results - August 2022 - Argentina - Ford
| MODEL | AUG 2022 / AUG 2021 | AUGUST 2022 | AUGUST 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | +153.13% | 162 | 64 | +30.54% | 1,013 | 776 |
| ECOSPORT | +1,142.86% | 261 | 21 | +60.77% | 3,336 | 2,075 |
| F-SERIES | -78.79% | 14 | 66 | -17.19% | 289 | 349 |
| FIESTA | -100.00% | 0 | 1 | -92.86% | 1 | 14 |
| KA | -95.59% | 3 | 68 | -99.47% | 22 | 4,114 |
| KUGA | +366.67% | 56 | 12 | -11.41% | 233 | 263 |
| MAVERICK | * | 351 | * | * | 2,036 | * |
| MONDEO | -93.33% | 1 | 15 | -86.79% | 14 | 106 |
| MUSTANG | -50.00% | 1 | 2 | +88.46% | 49 | 26 |
| RANGER | -1.77% | 1,334 | 1,358 | -17.92% | 8,306 | 10,120 |
| TERRITORY | -26.19% | 93 | 126 | +76.54% | 2,355 | 1,334 |
| TRANSIT | +16.00% | 116 | 100 | +18.79% | 1,043 | 878 |
| FORD TOTAL | +29.69% | 2,398 | 1,849 | -6.97% | 18,742 | 20,146 |
The Ford Authority Take
After experiencing two consecutive declines in monthly sales volume, Ford Argentina sales registered a considerable increase in August, putting an end to the brand’s negative performance. In fact, Ford had the highest growth rate among the main automobile brands in the Argentine market, which contracted 2.5 percent last month.
The solid Ford Argentina sales performance in August 2022 was supported by notable gains in the EcoSport, Bronco Sport and Kuga, as well as incremental sales of the all-new Maverick. Despite the year-over-year drop in the best-selling Ford Ranger, its sales volume in August represents a significant uptick in compared to prior months.
About The Numbers
- All percent change figures compared to Ford Argentina sales in August 2021, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
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- Running Ford sales numbers
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