Back in August, FoMoCo added a new G.O.A.T. badge for the Ford Bronco to its catalog, which is finished in chrome with a black background. It joined a rather expansive list of offerings for the reborn SUV that already includes a tube door kit, power packs for the Ford 2.3L I-4 EcoBoost and Ford 2.7L V6 EcoBoost engines, Method wheels, a two-inch lift kit, a Sasquatch fender flare kit, tire pressure monitoring kit, an off-road fog light kit by Rigid, a bead lock wheel kit, bead lock ring kit, a roof-mounted off-road light kit, red and orange bead lock trim rings, a black Wildtrak rear emblem, tow hooks in a trio of colors, and windshield banners. Now, that catalog is growing once again with the addition of a stealthier black-on-black G.O.A.T. badge.
This new all-black badge is listed under part number M-1447-GOATBLK and retails for $35, just like the previously-available G.O.A.T. badge. It measures 4.5 inches long by 1.36 inches wide, is made from silk-screened vacuum-formed ABS with UV resistant coating, and is easy to install thanks to a piece of included automotive-grade double sided tape on the backside of the badge. The piece fits both the Ford Bronco and Ford Bronco Sport and can be applied in a variety of areas including the tailgate, fenders, doors, engine cover, among many others.
This new badge joins a bevy of recent offerings from The Blue Oval, which is acting on increased customer demand for off-road oriented items by expanding its catalog in a big way. Ford Bronco and Ford Maverick customers, in particular, have been drawn to these parts and accessories over the past several months, with the Bronco and Bronco Sport combining to sell more than one million factory-backed accessories to date.