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Ford Bronco Family Sales Jumped 60 Percent During Q2 2022

By Megs Vincent

September 9, 2022 8:38 pm

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Ford Bronco family sales increased in the United States, Canada, and Mexico during the second quarter of 2022.

Sales Numbers - Bronco Family - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO +3,803.75% 31,269 801 +6,746.69% 54,842 801
BRONCO SPORT -20.72% 29,460 37,158 -3.25% 58,549 60,514
TOTAL +59.99% 60,729 37,959 +84.93% 113,391 61,315

Cumulative deliveries of the Ford Bronco family in the United States increased 60 percent to 60,729 units in Q2 2022, comprised of:

  • 31,269 units of the Ford Bronco, an increase of 3,803 percent compared to the 801 units sold in Q2 2021, and
  • 29,460 units of the Ford Bronco Sport, a decrease of 21 percent compared to 37,158 units sold in Q2 2021

Sales Numbers - Bronco Family - Q2 2022 - Canada

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO +9,959.07% 2,212 22 +17,763.64% 3,930 22
BRONCO SPORT +35.76% 3,762 2,771 +45.26% 6,220 4,282
TOTAL +113.89% 5,974 2,793 +135.83% 10,150 4,304

Cumulative deliveries of the Ford Bronco family in Canada increased 113 percent to 5,974 units in Q2 2022, comprised of:

  • 2,212 units of the Ford Bronco, an increase of 9,959 percent compared to the 22 units sold in Q2 2021, and
  • 3,762 units of the Ford Bronco Sport, an increase of 36 percent compared to 2,771 units sold in Q2 2021

Sales Numbers - Bronco Family - Q2 2022 - Mexico

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
BRONCO +6,133.33% 374 6 +12,600.00% 762 6
BRONCO SPORT +25.38% 1,062 847 +85.22% 2,343 1,265
TOTAL +68.35% 1,436 853 +144.30% 3,105 1,271

Cumulative deliveries of the Ford Bronco family in Mexico increased 68 percent to 1,436 units in Q2 2022, comprised of:

  • 374 units of the Ford Bronco, an increase of 6,133 percent compared to the 6 units sold in Q2 2021, and
  • 1,062 units of the Ford Bronco Sport, an increase of 25 percent compared to 847 units sold in Q2 2021

The Ford Authority Take

The increase in Ford Bronco Family sales during the second quarter of 2022 is heartwarming, especially since numbers have been low the past few quarters as a result of the side-effects of the COVID-19 pandemic, and by extension, the ongoing microchip shortage. Both events had a massive negative impact on automobile production during the last two years, causing substantial production cuts, near record-low inventory, record-low incentives, and record-high new vehicle prices.

It seems that FoMoCo has been able to prioritize materials for the Bronco, but not so much for the Bronco Sport – whose U.S. sales volume decreased, likely as a result of decreased production. As such, the Bronco was responsible for the very healthy growth in Bronco sales during the quarter.

Bronco vs. Bronco Sport

The Ford Bronco family is currently comprised of two distinct models: the body-on-frame “regular” Bronco as well as the unibody Bronco Sport crossover. The two models create the single Bronco sub-brand focused on off-road capability and adventure.

Riding on the body-on-frame Ford T6 platform, the “regular” Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options – the 2.3L EcoBoost engine (275 horsepower, 315 pound-feet of torque) and the 2.7L EcoBoost engine (310 horsepower, 410 pound-feet of torque). The all-new Bronco Raptor – revealed back in January – features the 3.0L EcoBoost engine good for 418 horsepower and 440 pound-feet of torque.

The Bronco Sport, meanwhile, utilizes Ford’s unibody C2 platform and offers two engine options: the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard on the Base, Big Bend, and Outer Banks trims, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

We’ll have more on the Bronco family soon, so be sure and subscribe to Ford Authority for more Ford Bronco Sport news, Ford Bronco news and ongoing Ford news coverage.

About The Numbers

By Megs Vincent

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Comments

  1. F-150.Prius

    One of the most absurd mistakes with statistics I’ve seen in quite a while.
    Obviously a 1000%+ increase means something has just started and the previous sample period was negligible.
    Conversely, a 20% decrease indicates either worsening production shortfalls or shrinking demand. Given the Bronco Sport is in inventory at dealers, demand is the issue.
    I assume buyers have come to understand the Bronco Sport is a makeover of the Escape, and not quite as good as being the SUV of the Maverick pickup. A pity. The Maverick hybrid in an SUV body – especially as a plug-in – would be a great all-rounder.

    Reply
    1. JohnTaurus

      Gee if only there was a C2-based Hybrid crossover.

      Reply
      1. Reply
  2. Bill Byrne

    when you have the bronco out for 2 years and the dealer NEVER had one on the lot to sell ,now he got one ,sold it and wow sales are up 100%

    Reply

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