Ford is in the midst of a major electrification shift, one that includes a $50 billion dollar investment as it aims to produce two million EVs annually by 2026. The automaker’s luxury arm, Lincoln, is no exception to this transformation either, as that brand is set to welcome four new all-electric vehicles by 2026 as well, including the forthcoming Lincoln Aviator EV. But Lincoln EVs won’t be without competition, particularly as the Cadillac Lyriq prepares to launch in the coming months. However, Ford CEO said that the forthcoming Lincoln EVs will look a bit different than the Lyriq in a recent interview with Newsweek.
“We wouldn’t do the product that Cadillac is showing [Lyriq]. We wouldn’t do it,” Farley said. “Nothing against them, it just doesn’t fit our brand. It’s not far enough. It has a traditional hood, looks a lot like an ICE product… We want people to feel that electric excitement.”
These comments don’t come as a huge surprise given the fact that Farley previously said that The Blue Oval’s forthcoming EVs won’t necessarily look like their ICE counterparts, and in fact, the CEO also added that traditional ICE customers may not even like them. Farley also noted that Ford plans to continue to focus on conquests in terms of attracting new EV shoppers to the brand, something it has done quite well over the past year-plus.
Meanwhile, while no production Lincoln EV has been revealed yet, the Lincoln Star Concept does feature a shorter hood than the Lyriq, which may preview what to expect moving forward. That particular vehicle still looks somewhat conventional, but has enough unique styling elements to make it stand out when compared to its ICE brethren, at least. Regardless, with both Lincoln and Cadillac fully committed to an electrified future, the long-running battle between these two brands isn’t over by a long shot.
We’ll have more on these future Lincoln EVs soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.
Comments
And we will not be buying it. We will wait till the last year of the Ice vehicles from Lincoln and buy one. Our 2022 Nautilus will last us a long time and a new refreshed Corsair is coming out for 2023, new model in 2025 and in 2026 a new Navigator. These will be the vehicles we will look at.
I have a 2022 Nautilus Black Label and I’ll be trading it in for the first Lincoln EV on day one.
The difference is Cadillac has style, focus, distinction and the Celestiq. Also, Cadillac is at the top of GM. Lincoln currently lacks style, focus, distinction and direction.
The question should be how is Lincoln going to become something that we aspire to? What is the plan to push Lincoln to the top? There needs to be a halo-image vehicle to bring in the customers. There needs to be a better styling direction that ties the past heritage to the future.
Lincoln “lacks style, focus, distinction, and direction” only to extreme GM and Cadillac fanboys. Criticism like this is just meaningless, and shows you pay attention to nothing.
You ask questions as if there’s some special insight there, and there is not.
Lincoln currently offers nothing that we can aspire to. Please show me what makes Lincoln stand out in the crowd of luxury vehicles and why I need any or the current lineup. Lincoln does lack style, focus, distinction and direction for the past 20 years since the PAG fiasco that brought an end to Mercury and downgraded Lincoln which has not recovered from the debacle. This shows I pay attention to everything. Not a GM “Fanboy”, I want Lincoln to be competitive to Cadillac again like years ago. What’s wrong with wanting a flagship “Halo” vehicle? Celestiq is mind blowing even if the interior is “Las Vegas Casino”. Cadillac always took a risk which either paid off or caused a disaster. But they took the risk.
Ford has an unbelievably high rate of electrical problems especially Lincoln with ICE vehicles. I’ve had 2 Ford vehicles (truck and car) had nothing but electrical problems with both. Wiring harnesses had to be replaced 5 times in 4 years on the car. The truck was just as bad. Drive behind a new Ford sometime. Good chance you will see lights flickering or completely out, especially brake lights. Never own another Ford in my lifetime.
Again agree with you. The Lincoln looks so much better than all of GM’s product. A big difference for me was the power none of them can touch the EcoBoost. My aviator takes off like a rocket, is plush ride smooth and Cadillac has taken a backward seat the last 4 years. Every time I get in one the seats are always hard they’re not the plush like they used to be and they have no power. I like a combination of power and plush comfort and the only one was this Lincoln aviator. Love it. I thought I would least one first to see if I like it and after the second day I wanted to go back and buy it out
Too little too late.
Whatever that means.
What else is the CEO of Ford gonna say? Our cars are worse than Cadillac’s, go buy them instead?
Blows my mind how out of touch he is with the Lincoln customer. Most Lincoln buyers want a familiar, comfortable vehicle with lots luxury and class that isn’t too showy, and their current lineup does that rather well. Radical designs and ideas have generally been welcomed when well-executed with a clear focus and direction on providing a more comfortable and classy experience for the customer. This time the focus is not on what Lincoln customers want but just on being different than Cadillac. Being different just for the sake of being different isn’t a good thing. Not to mention he states that ICE customers may not even like the designs of Ford’s upcoming EV’s. He wants ICE customers to switch to electric so badly, while intentionally making vehicles that will turn most of them away.
I agree 100% with your comment. We enjoy driving our 2022 Nautilus and the way it looks. I would never buy something that looked like that concept car. I don’t want a EV either, Mach E owners are having all kinds of issues with them on their Face Book page.
For example a current Nautilus or Aviator as it appears now but with an all electric drivetrain making 550-600 horsepower would be a really compelling choice to me. I would love to have something like that.
I’d rather have one that can make 500 or more miles on a charge.
The electrical grid needs to be substantially updated before I buy any fully electric vehicle!! Can’t supply homes & businesses 100% that rolling blackouts or brownouts occur. Solar panels & windmills are bandage approaches that have their own serious problems. Better power plants first then build “Energy Star” efficient electric vehicles!!!!
Go off the grid. Put solar panels on your roof to charge an EV. Why pay a third party for your electricity, you might as well keep an ICE vehicle and go to the gas station @ $5/gal.
That side profile of the Lincoln concept has so much of a rearward slant in the roofline it almost looks like a “Carolina Squat” stance.
I don´t care if it´s better than the Lyriq. I wouldn´t buy any of both since both are boring SUV´s. Not everybody likes SUV´s and crossovers or is willing to buy one no matter what. The day Lincoln produces a serious competitor of the Celestiq, then I will consider Lincoln a serious luxury car brand and not the joke they are today when compared to their competitors.
Like it other than the roof treatment. Not a big fan of floating roofs. Now Farley, go ahead and build it. lincoln desperately needs a halo vehicle.
All new vehicles look like the designers are smoking weed from the same sack. New functional vehicles that are easier to repair would be what we need. A clean simple design is what we need.
What about your electric f 150… looks just like a ice one…..15 year old body ?
Wow, not what I wanted to hear- my taste is just the opposite: just replace the ICE with batteries & leave the rest as is! However, I think the success of the Prius has everything to do with the current EV designed vehicles.
The success of the Prius was built on tax credits and car pool lane stickers. Had the Prius been thrown to the wolves of the free market, and had to stand on merits alone, it would have still succeeded but not like it did.
Farley is definitely out of touch with quality of their products as well as what the customer really wants. They rely on outside companies to tell them rather than finding out themselves what the customers want! Quality is really suffered over the last two decades and now they laid off 2000 experienced salary employees just to raise money to fund their EV hiring on the West Coast. So sad to see a company go down the hill!
When did Ford EVER have good quality? I bought them because I was the supplier in the 80s 90s and 2000s, and every one of them was mediocre or worse with numerous problems right out of the dealership. We did have one for a company car that actually was reliable, but most of were troublesome with terrible fit and finish. They have never had world-class quality and probably never will! It’s just one screw up after another and no long-term durability.
Compare to Buick show car that just came out on the internet, I know that is wild and that is something I would buy if I had the dollars
We wouldn’t do the product that Cadillac is showing [Lyriq]. We wouldn’t do it,”
This is called HUBRIS.
Cadillac sold 40,000 Escalades in 2021 vs. Lincoln selling 15,000 Navigators.
I’m not a fan boy of either one, but the facts can’t be summarily dismissed by arrogant posturing and sales speak.
Can someone please explain why Cadillac has no problem selling Escalades (at over $100K each) and Lincoln can barely get a few Navigators out the door? Please don’t say it’s the Chip problem because I’m not buying into that logic. Navigator sales should be right up there with Escalade.
At the end of the day, Cadillac however styled will always outsell the Lincoln. Style sells so Lincoln is doomed unless they start styling their vehicles with more passion, sophistication, elegance and distinction drawing from heritage instead of being a Ford-clone.
Farley likes to dream, the reality is the Lincoln brand might meet the same fate as Mercury and Ford sedans due to poor sales, and way too many recalls.