Ford is in the midst of a major electrification shift, one that includes a $50 billion dollar investment as it aims to produce two million EVs annually by 2026. The automaker’s luxury arm, Lincoln, is no exception to this transformation either, as that brand is set to welcome four new all-electric vehicles by 2026 as well, including the forthcoming Lincoln Aviator EV. But Lincoln EVs won’t be without competition, particularly as the Cadillac Lyriq prepares to launch in the coming months. However, Ford CEO said that the forthcoming Lincoln EVs will look a bit different than the Lyriq in a recent interview with Newsweek.
“We wouldn’t do the product that Cadillac is showing [Lyriq]. We wouldn’t do it,” Farley said. “Nothing against them, it just doesn’t fit our brand. It’s not far enough. It has a traditional hood, looks a lot like an ICE product… We want people to feel that electric excitement.”
These comments don’t come as a huge surprise given the fact that Farley previously said that The Blue Oval’s forthcoming EVs won’t necessarily look like their ICE counterparts, and in fact, the CEO also added that traditional ICE customers may not even like them. Farley also noted that Ford plans to continue to focus on conquests in terms of attracting new EV shoppers to the brand, something it has done quite well over the past year-plus.
Meanwhile, while no production Lincoln EV has been revealed yet, the Lincoln Star Concept does feature a shorter hood than the Lyriq, which may preview what to expect moving forward. That particular vehicle still looks somewhat conventional, but has enough unique styling elements to make it stand out when compared to its ICE brethren, at least. Regardless, with both Lincoln and Cadillac fully committed to an electrified future, the long-running battle between these two brands isn’t over by a long shot.