Ford Authority

Ford Crossover Sales Down 1.5 Percent During Q2 2022

Ford crossover sales – comprised of the Ford EcoSport, Ford Escape, Ford Bronco Sport, Ford Edge, Ford Explorer, and the all-electric Mustang Mach-E – decreased one percent to 169,079 units in the United States during the second quarter of 2022.

Sales Numbers - Ford Crossovers - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD EXPLORER +13.56% 60,181 52,997 36% 31% -12.96% 102,917 118,241
FORD ESCAPE -23.69% 33,958 44,502 20% 26% -13.54% 73,920 85,492
FORD BRONCO SPORT -20.72% 29,460 37,158 17% 22% -3.25% 58,549 60,514
FORD EDGE +45.54% 25,041 17,205 15% 10% +30.74% 51,453 39,355
FORD MUSTANG MACH-E +72.00% 10,941 6,361 6% 4% +36.22% 17,675 12,975
FORD ECOSPORT -29.26% 9,498 13,426 6% 8% -31.86% 17,924 26,304
TOTAL -1.50% 169,079 171,649 -5.96% 322,438 342,881

The Ford Edge, Explorer, and Mustang Mach-E were all in the green during the quarter, while the EcoSport, Escape, Bronco Sport, and Explorer were in the red.

The Ford Authority Take

It would appear that the various manufacturing delays and supply chain constraints had a smaller impact on Ford crossover sales less during the second quarter of 2022 as the Explorer, Edge, and Mach-E improved. However, the Escape and Bronco Sport were certainly impacted in a negative fashion by constrains and shortages.

With a 14 percent increase in sales, the Ford Explorer was Ford’s best-selling crossover, posting 60,181 deliveries. FoMoCo is also working to improve the competitiveness of the product with an upcoming refresh to the Explorer, which is expected to launch for the 2024 model year. Earlier this year, the refreshed Explorer leaked in China, but it’s currently unclear if the model sold in North America will see the same kinds of updates, though we certainly expect it to.

Spy shot of the 2023 Ford Escape PHEV prototype.

The Ford Escape placed second in terms of raw Ford crossover sales volume, posting a 24 percent decrease to 33,958 units. The results aren’t all that surprising, since that the Escape has been in a downward spiral since the launch of the current model due to a poor reception of the current model in the face of a substantial amount of competitive pressure.

To that end, Ford is working on an Escape refresh that will aim to address the product-related issues. The refreshed model is expected to launch for the 2023 model year, and Ford Authority spies caught a completely uncovered 2023 Ford Escape back a few months ago, followed by the new ST-Line trim, and an Active model. Ford Authority also recently spotted a 2023 Ford Escape PHEV completely undisguised for the very first time.

Beyond product-related forces, ongoing supply chain constraints stemming from the COVID-19 pandemic have not been kind to the model.

The Ford Bronco Sport placed third in terms of Ford crossover sales volume during the quarter, experiencing a 21 precent drop to 29,460 units. That places it roughly 5K units behind the Escape, with which it shares its C2 platform. The Bronco Sport originally launched in late 2020 as a 2021 model year vehicle, and the 2022 model represents the vehicle’s second model year.

The Bronco Sport will continue on in its current form through the 2023 model year, with a refresh expected for the 2024 model year, at which point it should introduce a hybrid powertrain option, along with new front and rear fascias and interior enhancements.

The Ford Edge placed fourth with a 46 precent increase to 25,041 units. We attribute the increase in Ford Edge sales during the second quarter to improved availability of the midsize crossover.

In a move that was seemingly spurred by labor negotiations over the future of the Ford Oakville Assembly Plant, which currently builds the Edge for North America, The Blue Oval and the Canadian auto union, Unifor, came to an agreement that will see the facility retooled to produce five new electric vehicles starting in 2025. That scenario would leave the Edge without a production facility, potentially signaling its discontinuation.

Next-gen Ford Edge for China

However, a next-generation Ford Edge recently surfaced in China, but it’s currently unclear if this model will make its way to North America.

Meanwhile, the Mustang Mach-E increased 72 percent to 10,941 units when compared to the year-ago quarter. The battery electric vehicle is in very high demand, causing FoMoCo to close order books for the 2022 model year back in April. Recently, Ford revealed the new 2023 Ford Mustang Nite Pony Package that gives the EV a sinister (yet tasteful) black-out treatment.

2023 Mustang Mach-E Premium left – 2023 Mustang Mach-E GT Performance Edition right – Nite Pony Package

Ford EcoSport sales dropped 29 percent to 9,498 units during Q2 2022. The subcompact crossover has already been discontinued and, though no official announcement has been made as of this writing, it will possibly be replaced by the much more attractive Ford Puma currently on sale in Europe.

We’ll have more on all things related to FoMoCo sales results, so subscribe to Ford Authority for more Ford business news, Ford sales news, and continuous Ford news coverage.

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  1. Arcee

    Give me a 2-row Explorer that is 10-12 inches shorter than the regular Explorer, maybe resurrect the “Explorer Sport” moniker for it. Let it replace the Edge. I would be all in for that.

    I have some interest in the 2.0L Bronco Sport, but there are none to be found to even look at…and if they do show up they are usually pre-sold. Not sure how Ford expects people to want to build-to-order a vehicle if they cannot sit in and test drive one first. Being 6ft4in tall, this is a must to ensure comfort. Especially since Ford is moving to a “proof of real customer” model for orders where dealers have to provide copy of driver’s license, purchase agreement, and actual deposit to enter the order.

  2. David

    No 2024 Edge or Lincoln Nautilus? No more Ford products in my garage. A longtime Ford customer since 1971. My stable currently hold a 2019 Nautilus, 2017 MKC, 2017 Mustang GT convertible, and an immaculate 1990 Thunderbird SC. NOMOFORDS in my future!


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