The Ford F-150 Lightning remains one of the most considered electrified vehicles on the market and is fresh off its best sales month to date in August, with dealer stock turning in a mere eight days. The F-150 Lightning is also conquesting owners of other ICE pickups and EVs alike, proving to have broad appeal in that regard. Now, the Ford F-150 Lightning is also a semi-finalist for the prestigious 2023 North American Truck of the Year award, one year after the Ford Maverick took home that same honor, while the Ford Bronco was named as the 2022 North American SUV of the Year.
The Ford F-150 Lightning is one of 26 vehicles chosen to advance to the finalist round of each respective category, which consists of ten cars, three trucks, and 13 utility vehicles that are all new or substantially new and are or will be on sale this year. This list was whittled down from 47 total eligible vehicles announced back in June. The Lightning will be competing against the Chevrolet Silverado ZR2 and Lordstown Endurance for NATOY honors.
The North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards are determined by 50 journalists from print, online, radio, and broadcast media across the U.S. and Canada. Those jurors vote three times during the year to reduce the list of eligible vehicles down to semifinalists, finalists, and, finally, winners. Next, those jurors will complete a comparison drive next month before voting to select the three finalists in each category. The finalists will be announced at the Los Angeles Auto Show on November 16th, and winners will be announced at a special event in Detroit on January 11th, 2023.
“This year’s group of semifinalists highlights the changes we’ve seen sweeping across the automotive industry in recent years. Most mainstream vehicles now fall into the Utility category; most vehicles in the Car category are focused on performance or luxury; and more electric vehicles than ever before are starting to hit the market,” said NACTOY President Gary Witzenburg. “NACTOY jurors look forward to testing and evaluating these vehicles before the next vote.”