Ford Authority

Ford F-150 Officially Headed To Europe, Starting With Germany

Long a best-seller on the U.S. sales charts, the Ford F-150 has remained a distinctly American entity for a very long time now, though the F-Series has been sold in other countries in various forms here and there. However, the Ford F-150 is now going international in a way, as the popular pickup will launch in Australia next year after citizens of that country have been shelling out big money for imported and right-hand drive converted versions of the pickup for some time. However, it won’t be alone in that regard, as the Ford F-150 is also now officially headed to Europe as well.

Ford recently announced that it has entered into an import agreement with Hedin Mobility Group, which will enable it to bring a limited number of F-150 pickups to Europe starting in Q1 of 2023. The importer will begin by bringing trucks to Germany and Sweden, while other European markets will follow at some point in the future. The Swedish-based company will also handle servicing and parts supply for the venerable pickup, though it was quick to note that this agreement pertains only to ICE-powered F-150 models – not the all-electric Ford F-150 Lightning.

In Australia, the Ford F-150 will launch in both XLT and Lariat trim levels, though customers down under are only getting one engine choice – the twin-turbocharged Ford 3.5L V6 EcoBoost, which produces 298 kW (400 horsepower) and 678 Nm (500 pound-feet) of torque. That powerplant is mated to the automaker’s 10-speed automatic transmission and four-wheel drive only, giving it 4,500 kilograms (9,920 pounds) of max towing capacity. RMA Automotive will be handling the right-hand drive conversions for these pickups at its own facility.

Meanwhile, the F-150 won’t be alone in Europe, as the Ford Bronco is also set to launch in that region in limited quantities next year, albeit only in left-hand drive for the time being.

We’ll have more on the F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Ian

    So they can’t build enough to meet the Canada/U.S. demand, but let’s start shipping them off to Europe. Makes complete sense.

    1. Scott

      1. Imports/Exports are very minimal regardless of vehicle line
      2. If you read the article, which you probably didn’t, you would see that number it is exporting is “limited”
      3. You are not buying one so why are you so worried

      1. ljubo

        I want to buy F150,i am US citizen,but can i buy here new version which would be able to drive in Europe if i want to transfer it?

  2. Robert.Walter

    I wonder if this is a market test to determine whether local production makes sense.

  3. Bill Byrne

    GREAT IDEA !!!!!! you cant even build them for the USA !!! our dealer usually has “maybe” 4-6 at a time sometimes ZERO all along 2022- in 2020 they had over 80 at our dealer at a time.
    we ordered a maverick A YEAR AGO, and NO MAVERICK in our driveway !! so they reorderd again a 2023 9/15

  4. Sirpa Koistinen

    Hello, we imported ford-150 3.5 l ecoboost lariant 2021 in Finland, but i cannot get any where Co2 or WTPL value, we need it for finntaxitation…any help pls😳😳😳🙏🙏

  5. Lizz

    It’s amazing that yall are complaining about Ford sending vehicles to another country but yet yall probably drive a Honda or Toyota right now. This is a major milestone for an American car manufacturer not to mention the revenue those countries are putting back into our country currently. I’m just happy that one of the first vehicle makers is still going strong 120 years later.


Leave a comment