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U.S. Ford Motor Company Sales Up 27 Percent In August 2022

Ford Motor Company sales increased 27 percent to 158,088 units during August 2022 in the United States. Sales increased at both FoMoCo brands, Ford and Lincoln.

“F-Series was America’s best-selling truck, best-selling hybrid truck and best-selling electric truck with F-150 Lightning in August. Ford’s overall electric vehicle portfolio expanded four-fold in August, while conquesting from competitors at a rate over 60 percent,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “The all-new electric F-150 Lightning had its best month since launch, while sales of our gas engine lineup grew 25%, electric vehicles 307% and hybrids achieved a new August sales record with 7,302 vehicles sold,” he added.

FoMoCo Sales Notes – U.S. August 2022

Sale types:

  • Total Ford Motor Company sales during August 2022 increased 27.3 percent to 158,088 units
    • Truck sales totaled 83,347 units, up 13.2 percent total and up 9 percent at retail
    • SUV sales totaled 71,201 units, up 47.7 percent total and up 50.9 percent at retail
    • Electrified sales totaled 5,897 units, up 3 percent total and up 259.0 percent at retail
  • Ford’s total U.S. share in August grew to 13.4 percent as sales outperformed the industry
    • Ford is America’s best-selling auto brand for the second month in a row. While sales for the overall industry were up 4.8 percent over a year ago, Ford grew at a faster pace during the month. As a result, total Ford market share increased 2.4 percentage points from August of last year to its current level.
    • Demand is strong – retail orders for 2023 model year vehicles totaled over 76,000 orders – up 41 percent compared to 2022 model year vehicle orders from a year ago
  • Ford continues as America’s best-selling pickup brand, posting sales of 65,446 pickups in August – up 8.0 percent from a year ago, thanks to demand for F-Series, Ranger and Maverick. Year-to-date, Ford’s overall share of the greater pickup segment increased 0.6 percentage points in August to 28.3 percent
    • Ford’s F-Series was not only America’s best-selling truck in August, but also the best-selling electric and hybrid truck.
    • During the first eight months of 2022, F-Series trucks expanded their sales lead over their second-place competitor to 85,411 trucks
  • Ford electric vehicle sales expanded four-fold over a year ago, growing almost four times faster than the EV segment and conquesting from competitors at a rate of over 60 percent
    • Ford now ranks as America’s second bestselling EV brand behind only Tesla
    • Sales of Ford hybrids hit a new August sales record, with 7,302 vehicles sold – a 9.0 percent increase over a year ago. Ford’s share of the hybrid vehicle segment is now 13.0 percent year-to-date – up 3.3 percentage points over last year, placing Ford second to only Toyota this year in hybrid vehicle sales
  • Ford brand SUVs totaled 64,808 SUVs for the month
    • The Ford Bronco family, including the Bronco Sport, saw August sales total 14,587 SUVs – up 54.7 percent over a year ago
    • With strong inventory flows, Explorer sales increased 125 percent. Sales of Ford’s recently-refreshed (for the 2022 model year) Expedition increased 22.0 percent, while the Escape Hybrid saw sales increase 12.7 percent over last year
  • Lincoln SUV sales totaled 6,393 SUVs – up 24.9 percent over August last year
    • Lincoln’s best-selling vehicle, the Corsair, more than doubled its sales from a year ago, with a 146 percent increase
    • Meanwhile, the Lincoln Aviator also more than doubled sales on improved inventory flow with 1,731 SUVs sold

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales increased 27.5 percent to 151,695 units:

Lincoln sales increased 24 percent to 6,393 units:

During the first eight months of the 2022 calendar year, Ford Motor Company sales decreased 0.2 percent to 1,237,850 units.

Sales Results - August 2022 - USA - Ford

MODELAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO+267.47% 10,0322,730+1,008.92%75,495 6,808
BRONCO SPORT-31.99% 4,5556,698+1.72%70,712 69,518
E-SERIES+15.74% 3,9783,437-16.85%19,325 23,240
ECOSPORT+36.04% 2,9292,153-26.36%24,078 32,697
EDGE-3.98% 5,2905,509+28.76%62,077 48,213
ESCAPE+24.08% 13,27210,696-3.27%97,046 100,329
EXPEDITION+22.02% 6,5345,355-37.65%36,362 58,320
EXPLORER+124.69% 19,0768,490-0.30%139,666 140,082
F-SERIES+1.68% 58,28357,321-10.75%420,969 471,667
GT-36.36% 711-23.66%71 93
HEAVY TRUCKS+23.17% 1,026833-3.83%8,327 8,659
MAVERICK* 3,175**48,648 *
MUSTANG+56.12% 3,5332,263-13.55%33,144 38,337
MUSTANG MACH-E+115.47% 3,1201,448+49.13%25,765 17,277
RANGER+21.92% 3,9883,271-38.17%41,801 67,602
TRANSIT+25.32% 10,2308,163-13.56%59,524 68,860
TRANSIT CONNECT+355.90% 2,667585-3.38%18,586 19,237
FORD TOTAL+27.45% 151,695119,022-0.08%1,181,596 1,182,575

Sales Results - August 2022 - USA - Lincoln

MODELAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR+125.98% 1,731766+6.26%14,608 13,748
CORSAIR+146.33% 2,116859+21.21%18,139 14,965
NAUTILUS-34.57% 1,7452,667-1.10%15,339 15,510
NAVIGATOR-3.03% 801826-26.09%8,168 11,052
LINCOLN TOTAL+24.04% 6,3935,154-3.53%56,254 58,315

Sales Results - August 2022 - USA - FMC Totals

BRANDAUG 2022 / AUG 2021AUGUST 2022AUGUST 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL+27.45% 151,695119,022-0.08%1,181,596 1,182,575
LINCOLN TOTAL+24.04% 6,3935,154-3.53%56,254 58,315
FMC USA TOTAL+27.31% 158,088124,176-0.24%1,237,850 1,240,890

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