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Ford Authority

Ford Pickup Sales Grew Slightly During Second Quarter 2022

Ford pickup sales, consisting of the Ford Maverick, Ford Ranger, and Ford F-Series, increased in the United States, Canada, and Mexico during the second quarter of 2022.

Sales Numbers - Ford Pickup - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MAVERICK * 19,508 * * 38,753 0
RANGER -52.64% 16,201 34,205 -42.03% 33,840 58,371
F-SERIES +0.26% 158,644 158,235 -17.32% 299,345 362,032
TOTAL +0.99% 194,353 192,440 -11.53% 371,938 420,403

Cumulative deliveries of Ford pickups in the United States increased nearly one percent to 194,353 units in Q2 2022, comprised of:

  • 19,508 units of the Ford Maverick, and
  • 16,201 units of the Ford Ranger, a decrease of 53 percent compared to 34,205 units sold in Q2 2021, and
  • 158,644 units of the Ford F-Series, an increase of almost one percent compared to 158,235 units sold in Q2 2021

Sales Numbers - Ford Pickup - Q2 2022 - Canada

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MAVERICK * 2,518 * * 4,451 0
RANGER -69.58% 1,255 4,125 -59.97% 2,491 6,223
F-SERIES +10.79% 32,222 29,083 -14.97% 50,440 59,321
TOTAL +8.39% 35,995 33,208 -12.45% 57,382 65,544

Cumulative deliveries of Ford pickups in Canada increased eight percent to 35,995 units in Q2 2022, comprised of:

  • 2,518 units of the Ford Maverick, and
  • 1,255 units of the Ford Ranger, a decrease of 70 percent compared to 4,125 units sold in Q2 2021, and
  • 32,222 units of the Ford F-Series, an increase of 11 percent compared to 29,083 units sold in Q2 2021

Sales Numbers - Ford Pickup - Q2 2022 - Mexico

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
MAVERICK +12,240.00% 617 5 +28,600.00% 1,435 5
RANGER -39.70% 1,385 2,297 -41.18% 2,447 4,160
F-SERIES +42.67% 3,006 2,107 +4.35% 4,893 4,689
TOTAL +13.59% 5,008 4,409 -0.89% 8,775 8,854

Cumulative deliveries of Ford pickups in Mexico increased 14 percent to 5,008 units in Q2 2022, comprised of:

  • 617 units of the Ford Maverick, and
  • 1,385 units of the Ford Ranger, a decrease of 40 percent compared to 2,297 units sold in Q2 2021, and
  • 3,006 units of the Ford F-Series, an increase of 43 percent compared to 2,107 units sold in Q2 2021

The Ford Authority Take

For the past two years, FoMoCo has continued to face supply chain constraints as a lingering result of the COVID-19 pandemic. These included but were not limited to the well-publicized microchip shortage, which resulted in low supply of inventory in the face of high demand. With that in mind, the small increase in Ford pickup sales during the second quarter of 2022 can be attributed to the following factors:

  • Strong demand for pickups, and
  • The Blue Oval allocating enough parts and supplies to its pickup models

We also find it worthwhile to point out that the Maverick outsold the Ranger during the second quarter of 2022. This is the result of Ford artificially restricting Ranger production at the Michigan Assembly Plant in favor of producing more units of the Bronco, which is seeing extremely high levels of demand with some customers waiting months and – in some cases – years for the new 4×4.

As we have stated previously, we believe that Ford would sell even more pickups if it could find the parts to build them, something it’s consistently working on.

Ford Pickup Details

Ford currently offers three distinct lines of pickups in the U.S. market, including the Ford Maverick, Ford Ranger, and Ford F-series, which includes the Ford F-150 and Ford Super Duty range.

Riding on the Ford C2 platform, the still-new Ford Maverick is a compact pickup. Produced at the Ford Hermosillo plant, the compact pickup is available in a single body-style – a SuperCrew cab and a 4.5-foot-long bed. The unibody pickup is available in three trim levels – XL, XLT, and Lariat – as well as two engine options – 2.5L hybrid electric (standard) and 2.0L EcoBoost (optional).

As one of the top 20 fastest-selling new vehicles on the market, FoMoCo’s compact pickup is running red-hot among retail and business customers alike. With demand significantly outstripping supply, the Maverick is also one of the most commonly marked-up new vehicles on sale today, while the hybrid model is among the most considered electrified vehicles.

Recently, Ford Authority spies spotted a pair of 2023 Ford Maverick Tremor models undergoing testing, shortly before the veil was officially pulled off the off-road-ready pickup. Additionally, Ford Authority spotted a Maverick Tremor undergoing testing while pulling a trailer, with that pickup featuring the Tremor Appearance Package.

2023 Ford Maverick

2023 Ford Maverick Lariat Tremor Appearance Package First Look In Oxford White.

Meanwhile, the Ford Ranger rides on the body-on-frame Ford T6 platform that it shares with the reborn, 2021 and newer Ford Bronco. The Ranger is available in either SuperCab or SuperCrew cabs in three trim levels – XL, XLT, and Lariat. The midsize truck is produced at the Ford Michigan Assembly Plant alongside the Bronco. It is powered by one engine in the U.S. and Canadian markets – the Ford 2.3L EcoBoost I-4, rated at 270 horsepower and 310 pound-feet of torque. Ford’s 10-speed automatic transmission does the cog swaps.

Ford recently revealed the next-generation Ranger and Ranger Raptor for international markets (those outside North America). It’s also worth noting that the all-new Ranger has launched in select international markets this past spring, and will continue to expand its reach in the coming months. In fact, Ford has launched the next-gen Ranger in six additional countries across the Asia Pacific Distributor Markets (APDM) which include Cambodia, Fiji, Vanuatu, Malaysia, Brunei, and New Caledonia. As Ford Authority was first to report, the overhauled midsize truck is currently scheduled to begin production in May 2023 at the Michigan Assembly Plant, though the date might change as that date approaches.

2023 Ford Ranger Raptor.

Finally, the F-Series range consists of the Ford F-150 as well as the Ford F-Series Super Duty family. The F-150 is a full-size light duty (half ton) body-on-frame truck featuring a fully boxed, high-strength steel frame and military-grade aluminum alloy body. The F-150 is Ford’s most popular product in North America and is produced at the Ford Dearborn Truck Plant and at the Ford Kansas City Assembly Plant.

In contrast, the Super Duty range is a three-quarter ton and one ton pickup truck line comprised of the F-250, F-350, and F-450. It’s built on an even stronger fully boxed frame with an aluminum bed and cab, enabling it to haul and tow more than the F-150. The Super Duty range is built exclusively at the Ford Kentucky Truck Plant.

We’ll have more on all things Ford pickups soon, so be sure and subscribe to Ford Authority for more Ford Maverick news, Ford Ranger news, Ford F-Series news, Ford F-150 news, Ford Super Duty news, and continuous Ford news coverage.

About The Numbers

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Comments

  1. Gunnar

    I feel someone is blowing all these numbers out the roof, havenot seen any new trucks any where in the US, still won’t purchase a new veh. Till the CEO leaves office and Ford gets back to building real trucks with quality and built in America

    Reply
    1. Alex Luft

      Don’t you worry – the numbers are all correct. Just because you haven’t seen trucks in your neck of the woods doesn’t mean they’re not out there.

      The “I have/haven’t seen” argument is not even close to a valid example of statistical accuracy… or accuracy of any kind, for that matter.

      Reply
  2. Dave

    I agree. The current Communist CEO at Ford is killing the company. Quality has gone down and pricing has gone up, just like in all Communist countries. As lifelong Ford owners our family is actually looking at RAM, never thought that would happen.

    Reply
    1. Peter Griffin

      Dave – you’re full of it and are misinformed.

      First: if you’re going to talk about that, then you should first start by getting the facts straight. Cars made locally in what you refer to as “communist countries” are actually substantially more affordable than in non-communist countries. That’s the whole point of that kind of governmental system – where the government subsidizes or absorbs a substantial amount of living expenses for its people.

      Second: the only thing Ford’s current CEO, Jim Farley, is killing is the automaker’s decrepit business model of the past. In fact, he’s dong everything a capitalist would do: rase prices, make models that the majority of consumers wants to buy, and drop models that no one is buying. Yup, capitalism at its finest – pay more for less.

      Reply
  3. Don

    Panama City Fl Placed order for new Mavrick. Then got the out the door price. Things changed alot. 4000+ more. Cancled. Buy the bells and whistles Mav. and a Ranger is in the ball park and has a real frame and can tow a lot lot more.

    Reply

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