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Ford Authority

Ford Stock Down Nine Percent During Week Of September 26th – September 30th, 2022

The value of Ford stock dropped during the September 26th, 2022 – September 30th, 2022 timeframe. Shares closed the week at $11.20, which represented a nine percent dip, or $1.11 per share drop in value, compared to the prior week’s closing value of $12.31.

Movement & Ranges

Ford Stock Values - September 26th - September 30th, 2022
Date Open Close/Last High Low
09/30/2022 $11.39 $11.20 $11.53 $11.20
09/29/2022 $11.85 $11.47 $11.88 $11.36
09/28/2022 $11.91 $12.18 $12.24 $11.76
09/27/2022 $12.21 $11.91 $12.22 $11.66
09/26/2022 $12.21 $11.99 $12.38 $11.93

By comparison, shares of Ford’s cross-town rival – General Motors Company – dropped by $3.39 per share, or just under percent, during the same timeframe.

The drop in Ford share value during the week follows a 16 percent drop from last week, which in turn followed a five percent dip during the preceding five day trading period.

Ford revealed the redesigned 2023 Ford Super Duty during the week and announced an additional $700 million investment into the Kentucky Truck Plant to enhance future production.

Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:

The Ford F-150 Lightning officially launched on April 26th, 2022 and is currently at the tail end of its production run. The 2023 Ford F-150 Lightning will arrive in fall 2022 with higher pricing and slightly more range. Additionally, the Maverick is currently in the middle of its initial rollout and sales have steadily increased each month it has been on the market. The compact pickup was named the 2022 North American Truck of the Year in January. The Blue Oval stopped taking orders for the pickup in January in order to focus on building customer orders. 2023 Ford Maverick orders will open in September.

The Bronco family is also steadily rolling out to dealers and both vehicles remain hot ticket items. Ford sold over 100,000 units of the 2021 Ford Bronco Sport last year and just under 40,000 units of the 2021 Ford Bronco during the same timeframe. The Ford Bronco was named the 2022 North American SUV of the Year in January. For 2022, the Bronco range will add the Bronco Raptor and Bronco Everglades variants to its lineup. For 2023, the Bronco family adds the Heritage edition trims to their respective lineups.

Ford is also currently working on ramping up production of the Ford Mustang Mach-E – a four-door, crossover-like hatch inspired by the legendary Mustang pony car. More than anything else, the Mustang Mach-E demonstrates that Ford isn’t afraid to redefine legendary nameplates, and recreate them in new body styles and as new vehicle types.

Production of the Mach-E kicked off in late October 2020, and the model has since found a following within its home market, although sales are held back due to production constraints. Ford delivered its first three examples in December 2020 and 6,614 units in Q1 2021. Since then, the electric crossover has made steady inroads into the Scandinavian EV market, and recently became Norway’s best-selling vehicle in May and July . Automotive outlets and industry experts praised the EV for its good looks, engaging driving dynamics, upscale interior, and clever engineering. Additionally, preliminary reports suggest that the vehicle is already eating into Tesla’s market share, which would be a significant achievement, especially when considering the relatively short amount of time the Mach-E has been on the market. In June, the Mustang Mach-E outsold its gasoline-powered counterpart for the first time. The Mustang Mach-E notched another victory for itself in early July, when Car And Driver named the crossover its 2021 EV of the Year. It also is the most considered compact SUV in the 2021 J.D. Power APEAL study and is currently being considered for police duty in the U.S. and the U.K. The Chinese rollout officially began in late October 2021, when the first domestically produced Mach-E rolled off the assembly line. Ford stopped taking orders for all Mach-E variants in spring 2022 due to high demand, although the company is currently working to boost output to 200,000 units annually by 2024. For 2023, the Mach-E gets higher prices as a result of raw materials becoming more expensive.

The Ford Mustang Mach-E represents one part of a multi-faceted blade Ford hopes will increase its North American market share this year and beyond, as the company has essentially fully transitioned away from sedans and passenger vehicles towards utility vehicles, trucks, and electrified models. That said, all of the aforementioned models have a significant amount of potential to resonate with car shoppers, and their reception will almost certainly continue impact the value of Ford stock, although supply chain issues and factors outside of The Blue Oval’s control appear to be guiding its valuation at the moment.

The Blue Oval has been disproportionately impacted by the ongoing chip shortage, which is expected to continue through at least the first half of 2022, if not longer. Ford CEO Jim Farley believes the shortage will persist through 2023. Pandemic related supply chains woes and the Russian invasion of the Ukraine, which also caused supply chain issues, undoubtedly contributed to the value of Ford stock dropping as well. Additionally, the stock market contracted after the Federal Reserve indicated it would once again increase interest rates this year to combat inflation.

Outside of North America, Ford faces substantial challenges. India and South America continue to take a heavy toll on the company’s financial well-being. Ford Credit is currently winding down operations in both regions, and the automaker has been forced to spend a considerable amount of cash in South America as it begins to shutter several of its assembly plants in Brazil. Ford officially announced its intention to shutter two assembly plants in India in September 2021 after noting that it had lost $2 billion in the country over the past 10 years.

Ford Stock Value Micro Factors

There have been several high-profile personnel changes at Ford recently. The company has added Steven Crowley and Jon Huntsman, two former political operatives, to its executive roster, and both individuals will be instrumental in tweaking the company’s relationship with the federal government going forward. There has been one major departure from the automaker as well, with Ken Washington recently announcing his intention to work for online retailer Amazon. However, Ford recently poached an Amazon executive away from the company, in an interesting turn of events. Another recent personnel involved the hiring of Doug Power, who has been named vice president of corporate development, a newly created position. In January 2022, The Blue Oval recruited Martin Sander to join Ford Europe as head of its passenger vehicle division, which represented another minor coup of sorts, as he came from Audi. Alan Clarke, a prominent Tesla engineer, joined Ford in January 2021.

Stock Performance Year-To-Date

Ford Stock Values - January - December 2022
Month Opening Value
January 3rd $21.27
February 1st $20.61
March 1st $17.41
April 1st $17.01
May 2nd $14.02
June 1st $13.88
July 1st $11.10
August 1st $14.66
September 1st $15.10

Ford share values have fluctuated substantially since the first day of trading in January 2022, dropping 47 percent, or $10.007 per share, as of this writing. The supply chain crisis, microchip shortage, and macroeconomic concerns about the state of the U.S. economy has clearly rattled investors, which in turn has impacted the value of Ford stock, despite the company’s best efforts to be transparent about its future plans.

We’ll be here to report the latest developments about Ford stock, so be sure to subscribe to Ford Authority for ongoing Ford stock news and around-the-clock Ford news coverage.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Greggt

    Farley still there? Maybe the board ought too look at the AOC of the auto industry for the source of its issues!

    Reply
    1. Robert.Walter

      AOC fantasies again? Ok Tucker!

      Reply
      1. Dave

        Farley tanked Ford. Americans won’t buy EVs and we won’t let them use out tax money to help them. Only reason they sold some EVs is because ICE vehicle production was throttled. Even then the only sold a miniscule amount.

        Americans are having engines rebuilt for only $4k keeping that vehicle on the road another 15 years. EVs have failed. Companies like Toyota who didn’t get on board are thriving financially.

        Reply
        1. Robert.Walter

          Nonsense in the comments above and below.

          Toyota can’t push EV’s at the moment because they were sleeping.

          They have a major EV product development offensive underway.

          ATM Toyota are practicing the nr 1 rule of retailing ”you can only sell what you’ve got”.

          Once they have competitive product available they will be pushing EVs for sure.

          Reply
          1. RonR

            Ford profits and revenue is down 195% per financial reports. Toyota only down 34%. Toyota publicly stated they will not push for EVs, smart.

            Reply
  2. Harry

    WOW! $10/share drop this year is a huge hit. I’d be might %&$ if I were a stockholder right now. The Titanic only sank in 2 or so hours. This is taking a little longer but, in the end, you get the same result.

    Reply
    1. Robert.Walter

      For some people with a dim bulb their knee jerk assumption is to change their non illuminating physical lightbulb despite the cause being external factors unrelated to the physical lightbulb

      Reply
      1. Tigger

        Perhaps Farley would be more credible if he was not supporting the creators of many if those “external forces”

        Reply
        1. Robert.Walter

          Credible? Unlikely to you ever. But it’s a good thing that’s not an important metric.

          Reply
  3. Jay

    what do you expect, anyone not Familiar with how bad ford messed up maverick orders, rollovers and new ones, it worse then then bronco was.. they opened and closed order banks in 7 days and making people re-order the 2022 they didnt make, its absolutely Ridiculous, not to mention over 70 percents of dealers had no access to 2023 order site for new option and had to use 2022 order forms.. SMH Ford

    Reply
  4. Dave

    Only if Ford Execs knew there is a Nationwide grassroots boycott of Ford. Jim Farley needs to go and Americans will never buy EVs.

    Reply
    1. Robert.Walter

      If only the grassroots responded to the boycott you are trying to whip up there might be some juice in your comment.

      Reply
  5. David Dickinson II

    This post reads like a cheerleader trying to rah-rah a rally for a team that is down 28 points. Time for the backup quarterback?

    Reply
  6. SWFescape

    Ford did little to derisk the situation. When an auto manufacturer can’t manufacture cars that’s a pretty serious situation. I’m looking at a Tucson now as an alternative to the Escape. At least they are building them.

    Reply
    1. Robert.Walter

      Always buy the less popular vehicle, the incentives are better and the wait times shorter.

      Reply
      1. Candice

        Buying the less popular vehicle doesn’t always work. Look at Ford. Why get an incentive on any vehicles from a company that offers nothing we want. I don’t settle. I’ll pay more on a competitor because it’s not something from Ford Motor Company.

        Reply
  7. Dr David

    The Biden administration drives up the price of fossil fuels to make the cost of electric vehicles more competitive by narrowing the overall cost difference. Then the supply-side energy driven inflation leads us into a recession and probably a depression after the first of the year. The inflation drives the stock market down by levels not seen since the late 1800’s taking Ford, other stocks and 401Ks with it. The crashing economy makes it harder for average families to afford electric vehicles. So the Biden administration signs a massive pork bill that provides rebates to people buying electric cars thus driving up inflation further. Adam Smith and John Locke are doing rollovers.

    Reply
    1. Robert.Walter

      So many terms and facts but so much trouble putting them coherently together.

      Thanks for looking to the 1800’s to warn us of the looming depression.

      Reply
  8. hot toddy

    maybe no confidence in the leadership may be looked into ..Was a lifetime loyal customer. They will have to earn my future business.

    Reply

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