Ford Authority

Lincoln Average Transaction Price Dropped Four Percent In August

While new vehicles as a whole are getting more expensive, on average, that wasn’t the case with Lincoln average transaction pricing in July, which actually declined $2,397 or 3.5 percent from June, coming in at $66,528. That was also 0.2 percent less than July 2021’s result of $66,555, too. That trend continued in the month of August, according to new data from Kelley Blue Book, which notes that Lincoln average transaction pricing declined by 4.4 percent or $2,942 to $63,586.

It is worth pointing out that this number is still 3.0 percent higher than August 2021, but it’s a short-term improvement, nonetheless. Meanwhile, Ford’s ATP declined slightly – by 0.3 percent or $162 to $53,829, while the rest of the automotive industry rose by 0.5 percent month-over-month and 10.8 percent year-over-year to finish the month at $48,301 – another new record. At the same time, inventory continues to improve and was 43 percent higher in August than the same period in 2021, though still far below 2019 and 2020 levels.

Meanwhile, the average price paid for a luxury vehicle last month came in at $65,935, up $878 from the prior month, when luxury ATPs hit a record $65,057. Luxury buyers continue to pay more than MSRP for new vehicles, although prices are trending closer to sticker. Luxury vehicle share remains historically high as well, although share decreased to 17.5 percent of total sales in August from 17.7 percent in July. The high share of luxury sales is helping to push the overall industry ATP higher as well.

“Prices are still high and climbing incrementally every month,” said Rebecca Rydzewski, research manager of economic and industry insights for Cox Automotive. “New-vehicle inventory levels have been rising through August, now reaching the highest level since June 2021. However, supply of popular segments – like subcompacts, hybrids and EVs – still remain very low. Automakers are focusing on building and selling high-margin vehicles. Essentially, the product mix is the primary factor keeping prices high.”

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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    That’s not the only thing that’s dropping, Lincoln sales dropped 12.83% in September 2022 compared to September 2021, and are down 6.04% for 2022 compared to 2021. Have a hard time believing this brand will be around much longer if this trend continues.


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