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Ford Authority

Lincoln Dealer Network Contraction Expected To Continue

The Lincoln dealer network has undergone some major changes in recent years as FoMoCo has shifted toward opening dedicated, standalone showrooms for its luxury brand, as well as some boutique stores to boot. Even bigger changes are on the horizon, however, as Ford dealers are being asked to specialize in commercial vehicles, ICE models, or EVs, with the latter set to be sold at fixed prices with high standards for dealers that go that route. However, as Ford Authority reported yesterday, the Lincoln dealer network will operate on its own timeline with its own set of standards, though there will be fewer physical dealers in the future as a result.

“I think there’s opportunities for us to continue to consolidate the network, but it will be in a voluntary situation,” Lincoln President Joy Falotico told Automotive News in a recent interview. “We don’t plan to have any specific buyout program. We continue every year to work on the network and say ‘do we have the right dealers in the right markets with the right focus?’ Certainly as we go to EVs and we see that concentration, that will create another opportunity for dealers to decide if the investment makes sense for them or if it doesn’t. It will be completely up to them if they want to proceed with the Lincoln brand.”

This is a different approach than General Motors is taking, as Ford’s cross-town rival is offering buyouts to Cadillac and Buick dealers that don’t want to transition to EVs. Thus far, around one-third of Cadillac dealers have accepted that buyout offer rather than making the investments necessary to convert to electrification.

Currently, it’s unclear how Lincoln plans to proceed with this changeover, as the brand will meet with dealers next month to discuss its plans. “With EVs, no matter how you look at it, that’s going to be an investment for our dealers,” Falotico said. “So it’s a choice they have to make.”

We’ll have more on these changes soon, so be sure and subscribe to Ford Authority for more Lincoln news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Greggt

    So much for the Lincoln brand! It will be joining its cousin, Mercury very soon!

    Reply
    1. Thurston Munn

      No doubt !! When it comes to business decisions cost vs reward still has to be considered. Profits are what keep a business going. Take away the incentive and the owner’s will bail.

      Reply
  2. Keith

    I just picked up my new 2023 Aviator. Nothing special about the experience. It reminded me of the ford dealer I bought a Marquis from decades ago. My last 3 vehicles were Lexus, BMW and Audi.

    Reply
  3. John Coviello

    The Aviator Reserve and Black Label have been the last Lincolns that they have produced. The Navigator is just way too big and the other pieces of crap that they build are just Ford’s with the Lincoln name on them. And if they build an EV version there will be NO room for carrying anything of size. I completely agree with greggt above, Lincoln will go the way of Mercury and the Dodo and that will happen soon.

    Reply
  4. Mike

    Just beautiful, force dealers to sell what no one wants. Maybe if they gave a gas generator, more people would buy them. I wouldn’t be surprised if Ford wants to get rid of the dealers. I’ve leased a new Lincoln every 3 years for the last 30 years, but if they won’t sell anymore real cars, this Aviator will be the last one. What’s happening in California is just a sample of what will be happening everywhere if they keep pushing this garbage without major upgrades to the grid. It’s amazing how stupid it is to do push these appliances without being able to charge them.

    Reply
    1. BADIH JOHN MAJDALANI

      This is what you call Unlimited Stupidity.

      Reply
  5. CarrieM

    Why can’t Lincoln be the showcase of the EV/ICE technology? They need a halo vehicle that will draw in the customers in order to succeed in the future. That isn’t happening right now because Lincoln has nothing we want to buy. Where are all the exciting, thrilling and world class vehicles? I had more excitement at the last funeral 4 years ago. We need a Celestiq competitor from Lincoln. Sure, I can’t afford a Celestiq but it draws me into the showroom where I’ll end up buying a CT5 soon because of the image of the Celestiq that casts over the Brand as a whole.

    Reply
    1. HankP

      Hey Carrie, Ford doesn’t listen to what we want. They only give cost effective and everything we don’t want. Go for the Cadillac and feel like a leader instead of being a high-end trim package of a Ford. Those CT5’s sure are nice. Looked at that and CT4. Both outstanding and best of all………Cadillac is America’s sole premium luxury brand.

      Reply
  6. BADIH JOHN MAJDALANI

    Nobody will miss this brand when it joins Edsel, Mercury and Ford sedans before the year 2030.

    Reply

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