Trademark Filings Indicate Ford NFTs Are On Their Way

Ford Motor Company has filed to trademark a number of entities with the United States Patent and Trademark Office (USPTO) that indicate a variety of non-fungible tokens (NFTs) are on the way, Ford Authority has learned.

Filed under various serial numbers, these applications contain the goods and services description of “Downloadable multimedia files containing artwork, text, audio, and video featuring automobiles, SUVs, trucks and vans authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely, computer programs featuring automobiles, SUVs, trucks and vans, land vehicle parts and accessories, and clothing for use in online virtual worlds, promoting the digital artwork of others by means of providing online portfolios via a website; online retail store services featuring non-fungible tokens (NFTs) and digital collectibles.”

The Ford Authority Take

Ford has put forth a considerable effort into the gaming world over the past several years, a move that has paid off big time as it’s currently the most talked about automaker among gamers. But gaming isn’t the only digital space that FoMoCo aims to explore, it seems, as these new trademark filings seem to indicate that it also plans to create and sell non-fungible tokens – or NFTs – which are cryptographic assets on a blockchain with unique identification codes and metadata that distinguish them from each other. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

Roughly one year ago, Alexandra Ford English, the automaker’s global brand merchandising director, revealed that the company was exploring this type of digital product. “Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs,” Ford English said. “I’m so excited for this opportunity to create new ways for people to connect with our brand and grow the business.”

In this series of trademark filings, Ford is apparently considering creating NFTs for a host of products including its own name and Blue Oval, the Raptor brand, the Ford Bronco and its bucking horse logo, the Ford Explorer, Ford Ranger, Ford Maverick, Ford Expedition, Ford Escape, Ford F-150, Ford F-150 Lightning, the Lincoln brand, and the Lincoln logo. With NFTs proving to be a hot entity these days, this move isn’t terribly surprising, and gives fans yet another way to add to their Blue Oval collection of wares. However, trademark filings don’t always lead to actual products, so this remains only a possibility for now.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and comprehensive Ford news coverage.