More details regarding the 2023 Ford F-150 Lightning came to light in August, and perhaps the biggest news pertained to the electric pickup’s price point, which increased substantially over the 2022 model year for the entire lineup. Now, the F-150 Lightning has been subjected to yet another notable price increase, this time applicable to the entry level Pro model.
| 2023 Ford F-150 Lightning Price – October 5 | 2023 Ford F-150 Lightning Price – October 4 | + / – October 4 Price | |
|---|---|---|---|
| Pro | $51,974 | $46,974 | +$5000 |
| XLT | $59,474 | $59,474 | $0 |
| XLT High | $68,474 | $68,474 | $0 |
| XLT High Extended Range | $80,974 | $80,974 | $0 |
| Lariat | $74,474 | $74,474 | $0 |
| Lariat Extended Range | $85,974 | $85,974 | $0 |
| Platinum | $96,874 | $96,874 | $0 |
The 2023 F-150 Lightning Pro is now $5,000 more expensive, bringing its starting price point up from $46,974 to $51,974. This is in addition to the $7,000 price increase already applied in August 2022. Prior to that, the pickup’s starting price point was $39,974, meaning that the F-150 Lightning Pro costs essentially $12,000 more than it did for the 2022 model year.
It’s worth noting that order banks closed for the 2023 F-150 Lightning Pro with the Extended Range battery, which is a fleet-only option. Order banks for the Ford F-150 Lightning just opened on August 9th, but The Blue Oval has to deal with a substantial backlog of orders from the pickup’s first model year that have yet to be fulfilled. As Ford Authority previously reported, current Ford F-150 Lightning Pro production accounts for 20 percent of the total mix.
The Ford F-150 Lightning is not the only vehicle in The Blue Oval’s lineup to receive a substantial price increase as of late. The 2023 Ford Mustang Mach-E is also significantly more expensive depending on trim level, with the California Route 1 AWD Extended Range variant receiving an additional $8,100 to its starting costs, which is now $63,575. Even the base Mustang Mach-E Select RWD Standard Range variant received a price increase of $3,000, and interested customers can expect to shell out at least $46,895 for the electric crossover. In both cases, Ford cited EV battery raw material cost increases as the primary reason why it was forced to hike the MSRP on the Mach-E and the Lightning.
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Comments
Justified price increase ford knows this is a hot vehicle and folks must pay to play. Also the dealership must get there mark ups too. People wanting to get this vehicle must expect a minor increase in there monthly payments
Clam juice is an idiot.
Agreed, the name sounds like a slimy car salesman from a stealership for sure. The truth is the initial lighting pro was a loss leader intended to provide a lower price on paper to require GM and Tesla to match or look bad in the comparisons. Elon failed like normal to deliver on promises and GM is not yet in the game either. The fact that the pro with 300 mile battery was fleet only and very limited in qty, backs up all of this shuck and jive Ford game.
Wrong. The sales numbers do not stand ‘on their own.’ They purposely restrict regular vehicle production then make an unequal comparison in their propaganda marketing.
Bingo!
It’s amazing nobody figured this out before your bulb started to glow.
Occam would be disappointed in you.
Yup. Electric is the wave of the future. Hope you can afford it.
The unaffordability of EVs continues, cats for the rich. And we won’t let them use our tax dollars to bail them out. Not to mention the cost to repair EVs is outrageous. Not surprising Americans don’t want EVs.
…we won’t let them use our tax dollars…
I want to live in your world Steve, our former only partially screwed up world, but that ship has sailed. We’ve all seen who gets voted for. Taxes are coming. It confounds me, like I’m sure it does you.
As much as I hate the thought of giving More money away to the Less Willing to Work for rebates on their new EV’s, it’s really ending up in the companies lobbying for this crap. Ford’s leading the parade.
Awesome move! At this rate this vehicle will be $100k in three years. I’m sure demand will skyrocket
You must not understand what rate means.
Because at a 12k$ annual increase rate, this means in 3 years cost will increase to about 87k$.
No you don’t understand. This is the second price hike in three months. Either way, $87k or $100k, the vehicle will be priced out of the market.
LoL, you misuse the word rate or can’t do simple arithmetic and accuse me of understanding?
Hoo hah man.
Ps why do you bemoan it being priced out of the market? You have seemed to hate EV’s and everything about them. Your powers of logic and consistency are as tenuous as your grip on definition and extrapolation.
Ps below: Great Job! Now that you demonstrated you can successfully copy/paste a definition, try to get to work on properly applying it.
Rate definition: a measure, quantity, or frequency, typically one measured against some other quantity or measure.
The big three keep raising prices because they can! Jump on the bandwagon and raise prices! But $5000, really. The economy is bad and will get worse. When people stop buying vehicles these greedy car makers will suffer. Ford and GM are the biggest abusers!
When people stop buying them then prices will adjust downward. Same for when there is adequate supply and price competition in this segment.
I bet that elsewhere you are preaching the benefits of a market economy.
Keep it up Ford, the model T the Lightning is not. People need the affordability to make it happen.
Now, China is making their batteries! No wonder the price is going up. China has, right now, 300 companies (TheWeek) making EV’s. The $7500 USA tax savings goes down to $4000 when China makes anything. This could really wind up bad for us and for Ford……..
Such nonsense.
It’s early days. No future state plan worth its salt was ever the same as the current state.
Ford has massive battery plants under construction in KY/TN.
In the meantime Ford has to go where the supply is. It has multiple contracts across multiple locations and suppliers and chemistries in order to diversify its options and speed it’s risk.
And as for those 300 companies making EV’s some exist on paper and will disappear, some have low volume production, some of the vehicles wouldn’t be of a class to be certified on American roads but some are making high volume US adaptable vehicles and they are learning and perfecting.
Isn’t it time we support domestic OEMs that are rushing to do the same thing?