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Ford Authority

2023 Ford Maverick September Orders May Beat Out 2022 Sales

The Ford Maverick has been in high demand since the day it became available for customers to reserve, and FoMoCo’s order banks are still overflowing with unfilled orders. That’s part of the reason why the automaker decided to close 2023 Ford Maverick order banks after just seven days, but The Blue Oval also noted that it had received tremendous demand from new customers for the new model year as well. Now, thanks to FoMoCo’s September sales report, we know exactly how many new orders it received for the 2023 Ford Maverick.

That number is an astounding 86,000 units – which is even more impressive considering order banks were open for a mere seven days. It’s also obviously a record for the compact pickup, as well as a number that exceeds the Maverick’s sales through the month of September, which came in at 51,802 units. By the end of the year, it’s unlikely that total Maverick sales will exceed that 86,000 unit total, too.

Those that are able to secure a 2023 Ford Maverick will find a few changes have taken place for the new model year, including the introduction of the new Black Appearance Package, as well as the Tremor Off-Road Package and Tremor Off-Road Appearance Package. Additionally, XL-trimmed Mavericks have also gained standard cruise control for 2023, while Lariat models powered by the now no-cost Ford 2.0L I-4 EcoBoost engine now come standard with all-wheel drive, and the XLT Luxury Package has dropped several features that were formerly available.

Pricing for the 2023 Ford Maverick has increased from the 2022 model year as well, and the popular pickup is facing a host of supply constraints that will affect production and deliveries. As for production, that was pushed back recently and is currently scheduled to begin on November 14th, 2022.

We’ll have more on the 2023 Ford Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. mike england

    i love fords alot the only way i could own a king cab maverick or any other king cab truck in blue it has to be a automatic gas truck & be free and 4×2

    Reply
    1. RALPH SARACINO

      SO

      Reply
  2. Lee

    This article is incorrect. For 2023, the 2.0 Ecoboost engine is still available in front wheel drive on XL and XLT trims. On Latiat trim the 2.0 Ecoboost engine is only available with AWD.

    Reply
    1. Edward Snitkoff

      Fixed! Thank you.

      Reply
  3. garymblakely

    I know the forecast has been an 11/14 start for 2023 Model Year production, but just a “heads up”. I have a VIN for a 2022 and just received an email from Ford saying my production week has been moved to the week of 11/14. So it sounds like they’ll still be building 22’s that week. Therefore I wouldn’t be surprised to see the ’23 start date to get pushed back.

    Reply
  4. Carl H Werner

    I wish that Ford Motor Co. would have made a lot of the New option’s available with the 2022 Maverick. I myself and probably other’s who now own their 2022 Maverick’s kind of feel like We were just an experiment for Ford Motor Co.! I also wish that Ford would offer some of these new option’s as Dealer Installed or even as After Market option’s. Come Ford, let’s pay a little more attention to you faithful Customer’s.

    Reply
    1. Robert.Walter

      What option did you want?

      Reply
    2. shadow76

      Bet you could sell your ’22 model for more than you paid.

      Reply
    3. Chupacabra

      Never buy a first-year vehicle. The Maverick’s recalls and problems bear that out. Sometimes it sucks being the guinea pig, but that’s what most first-year vehicle buyers are anymore. And not just from Ford.

      Reply
      1. Robert.Walter

        People have said this since mass produced vehicles came on the scene.

        Reply
  5. Blitz

    I wonder when Ford will get more production lines for the Maverick. Lets face it 51,000 units built in 9 months is a joke. The 2nd year they built the Fusion they made 150,000 units.

    Reply
    1. Robert.Walter

      Many of those fusions were pushed out for rental fleet sales, and as such had low profit margins. This is known as profitless prosperity. (Ford had a lot of experience with this in the last years of the Taurus.). Rental sales are the final redoubt to go to when retail sales channels are swooning and a plant needs to be kept running.

      So production figures are difficult to accurately compare as you try to do because 1 supply is constrained by external factors and 2 ford has no need to juice production to sell to rental because retail will take all that’s currently available.

      Reply
      1. JDE

        except with those lines that made a large number of vehicles empty now, it is hard to explain why they cannot make more of the units people seem to want.

        Reply
        1. Robert.Walter

          The plants that produced those vehicles are producing different product now, and if not the plants have been closed. It’s exceptionally rare for an OEM to mothball a plant. Usually idling plant means closure, sale, or tear down and pollution remediation and redevelopment.

          Consider Twin Cities, Atlanta, St. Louis, Lorain, Wixom, St. Thomas, Norfolk, etc., all were closed and torn down for redevelopment.

          Reply
          1. Minntomich

            At one time Ford controlled everything in production from rubber to glass to the iron ore freighters plying between the Iron Range ports and River Rouge. Just in time is a accountants and stock holders dream but in our time it has been the bane of consumers wanting, dealers needing and companies struggling to make products.
            I’m reminded of companies that are now hollowed out shells of their former selves… Sunbeam under “Chainsaw Al” and Northwest Orient under Al Checchi. Offshoring production and selling off of assests may hold value or be the smart move to some but for others it’s a bitter pill to swallow.

            Interesting thing about Northwest… It started out as an air mail route with the funding given by Henry Ford to Lewis Brittin. The legal formalities being secured with a handshake.

            Reply
    2. Chupacabra

      They can make all the production lines they want. Without the parts to build them it’s meaningless.

      Reply
      1. Robert.Walter

        This is the key bottleneck that many here can’t comprehend so they default to nonsense conspiracy theories.

        Reply
  6. Cindy Howver

    Good morning, I order my maverick lariat in October 2021, found out in September 2022 that I would now be getting a 2023 one. It appears I’m getting less on the 2023 for more money?

    Reply
    1. Robert.Walter

      How are you paying more? Unless I read it wrong, Ford has a program for folks with unfulfilled 22 orders to get booked for 23 with no cost hit. I think there was also a sweetener for the wait but am not sure if that was Maverick.

      Reply
  7. Linda mead

    I waited over six months for 2022 and no idea when I’ll get the 2023. However, my lariat interior color is awful with only one other choice would be the black package but that only comes with off the road pkg. I’m 79 and wondering if I’ll even see my truck before I die

    Reply
    1. Robert.Walter

      Sounds like the truck, interior color aside, has given you something more to live for. (Maybe you can bequeath your reservation if you don’t make it! )😉

      Reply
  8. David Dickinson II

    Ford is throttling the production of their popular, but low margin vehicle. They can do this for about 1 more year or 2 and get away with it. Other manufacturers have caught on to the popularity and have small trucks in the pipeline. So, Ford is creating demand for a vehicle that their competitors will supply. Brilliant!

    Reply
    1. Robert.Walter

      It must take a special kind of intelligence to mistake unpreferred forced allocation ilo full production rates for intentional throttling.

      Reply
  9. Steve Herndon

    Had my 2022 XL, EB, AWD, tow pack (I added cruise control) since April and love the truck. Great decision and I see them for sale $10K over what I paid – just crazy. Maybe Ford just leaves the production constraints and MSRP low to draw folks into the show room and to higher margin trucks? Pretty old school thinking, folks shop and buy on line now, you can have 4 manufactures on your screen at the same time – hard way to play bait and switch. Maybe raise the MSRP and production and then meet demand and make some profit?

    Reply
    1. Robert.Walter

      Using low Maverick MSRP to upsell?

      Given supply constraints, no doubt dealers will try to do this but given Maverick is a hit, if that hat had been Ford’s strategy, they would be sacrificing a high demand winner by turning a loss leader into a lead loser.

      Reply
  10. Bob

    Supposedly, my dealer submitted my order for a ‘23 Lariat but I have no proof that they sent it or that Ford received the order. Will Ford just leave me wondering and waiting? At this point I’m waiting for the competition to come out with a product that customers can actually purchase and drive.

    Reply
    1. Jimm

      Bob. you should have an EMail from Ford showing Order Confirmed.

      Reply
      1. jin jue

        Directly from Ford or the Dealer? I got a preorder printout from the dealer the day after it was open for order. Also wrote the dealer and they confirmed by email that the order was placed, but nothing from Ford.

        Reply
        1. Scott

          If you have not received an email directly from Ford thanking you for your order, then check your spam folder. Not there? Call Ford customer service. Good luck

          Reply
  11. TOM

    if you take the 23 order numbers (86k) for 7 days (1 week) and it would remain at that level through the year ford would be able to sell 4.5 million. so it’s time ford took steps to resolve their supply issues and get other production lines going instead of just one plant building broncos and mavericks, either get another line going somewhere else or dedicate the facility just for one model. ford has identified what people want now ramp up and produce it, and i don’t need to hear “they’re trying” if you want to do business then take the steps to “DO BUSINESS”, get off your hands and create opportunity!!!

    Reply
    1. Chupacabra

      Maverick is Ford’s cheapest vehicle, and also likely their lowest profit margin vehicle. They’d love to make more I’m sure but they are going to use the majority of their limited parts inventory to crank out Broncos and F-150s that probably makes more profit margin than the cheapest Maverick sells for 🙂

      Reply
    2. Robert.Walter

      Yes, how dare the Ford people do nothing but rest on their laurels munching bon bons.

      Reply
      1. TOM

        people are just plain tired of hearing the crap about why we can’t have what we want. the crap about profit margins is just that a crap excuse, if they didn’t want to sell it then don’t take orders, and hearing these customers desperate pleas to get any information that give them some confidence that they’ll ever get a truck is sickening. this is the true issue here, Fords negligence in letting us know what’s going on, just give us something to hang onto, at this point even BS would be preferable to NOTHING

        Reply
  12. Mark DeVore

    I made a special trip to Beach Ford on Sept 15th to put in my order for a 2023. The 2022 ordered last October still not scheduled for manufacture. I was told “I did not need to put in a 2023 order because the 2022 order would be carried over”.
    They called me last week to tell me If the 2022 did not get produced, I would not be getting a Maverick.
    I have always been a Ford guy but, I am beginning to wonder who is running this clown show.

    Reply
    1. Robert.Walter

      Find a better dealer. Ford clearly outlined on their site how 2022 reservation holders would be taken care of. Go to ford.com and search Maverick.

      Reply
  13. David Dickinson II

    The Lightning went from a base price of $39k and now has a base price of $52k. How long before this $19k pickup starts at $31k?

    Reply
    1. Robert.Walter

      39 to 52 is 33% increase.

      So why are you expecting a 63% increase (19 to 31), especially on a vehicle not so drastically affected by the increase in lithium costs?

      That’s silly.

      Reply
  14. L H Wright

    Ordered my Mavrick on Oct. 28, 2021, Ford confirmed and accepted the order. My dealer had me come in to ok a update to 2023 on Sept. 15. A few days later I got a Vin number and build date of the week of Oct 24. The kicker is that it is not the truck I ordered, it’s a different color and a Lariat instead of a XLT.
    Anyone else experiance anything like this? I can’t get my dealer to answer any questions about it. Ford says all dealers are an enity unto themselves and they can’t do anything about it. I have since found out from Ford that my dealer apparently canceled my
    order for the XLT and changed it to the Lariet. They are obviously trying to hijack my order to mark the truck up 10, 15K. I’m demanding they sell it to me as well as the origional XLT order. It might end up before the Supreme Court!

    Reply
    1. Robert.Walter

      Supreme Court? Oh yes, you should file for an emergency injunction enjoining Ford from selling anything before you get your vehicle.

      Or, more productively, maybe you should call a different dealer, or Ford again, and see if they could get your original order reactivated.

      Reply
    2. Scott

      Do you have a signed order agreement (as submitted from the dealer to Ford)? Did you make a deposit? …if so, I would open a case in a local court where you are typically capped to a small amount in damages (12k in my locale), and for contract breach I understand you need to show the actual losses due to the breach. You can be awarded up to 3x your losses according to consumer protection laws (shoot for the max – dealerships can be scumbags). Good luck … I have a case of my own against Fred Beans of Langhorne for selling my Maverick out from under me

      Reply
      1. Robert.Walter

        This is solid advice. If contacting Ford or trying a different dealer, as I suggested before, doesn’t fix your situation, I too would go the SC/local court path.

        Reply
    3. CG

      Yep, same here. Wrong color, and wrong engine. And it wasn’t even the correct dealer that I ordered it from? ??? Crazy. Dealer won’t call me back, that the truck was ordered from. That’s okay, they just have an extra truck, cause I don’t want it.

      Reply
  15. Chris

    There was a time in the auto industry a manufacturer thought a low cost, mass produced vehicle should be available for the masses. The Volkswagen was born. If lil ol Germany can build the longest running production vehicle (next to divco) surely, big mega giant Ford can outbuild Germany….smh

    Reply
  16. Frank

    Well in 2020 made Bronco reservation. April 2020 got Base @$35 msrp. Now my grandson wants to trade in his(my) old Eddie Baurer ’04 Explorer, which put say $2500 into. So I said check a 2023 Maverick.Seven days, of computer internet reservation games and 86,000 [email protected]$22k+ so with one plant in Mexico, the Drug capital of the America ( trafficing) it will take Ford two years to file. 2021 Bronco reservation are still unfilled and my dealer says if you dont convert by November 15 or so its lost and you get $100.00 back. I guess I will tell him to save his money until next summer and place a resevation for 2024 into 2025. Viva Mexico. I hope they dont build his 2025 on a Friday, pay day😁

    Reply

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