Ford Authority

Ford BlueCruise Remains A Consumer-Facing Name For Now

Back in June of 2020, Ford Authority reported that the Ford Co-Pilot 360 suite of driver-assist features was getting a new addition with the launch of Ford Active Drive Assist with Hands-Free Mode – a new feature that allows for hands-free driving on pre-mapped highways in the U.S. and Canada. A few months later, more details regarding this new feature emerged, though when it launched, it did so with a new name – Ford BlueCruise. However, that particular name is merely a consumer-facing title, at least for now.

The Blue Oval has made it clear to its dealer service departments and other repairers that the Ford BlueCruise name isn’t used in the official Ford Workshop Manual. Rather, it’s referred to as Active Drive Assist with Intelligent Adaptive Cruise Control. Information pertaining to this feature can be found in the manual in Section 419-03A – Cruise Control, Description, and Operation.

Ford also notes that its intelligent adaptive cruise control (ACC) system is controlled by the powertrain control module (PCM), cruise control module (CCM) and image-processing module-A (IPMA). Active Drive Assist with Intelligent ACC consists of multiple features, including Stop-and-Go, Highway Assist, IPMA, and the IPMA camera.

Last month, Ford BlueCruise an Lincoln ActiveGlide received a few updates for version 1.2, adding Lane Change Assist – which performs a hands-free lane change when drivers tap the turn signal, Predictive Speed Assist – which automatically adjusts the vehicle’s speed as it approaches sharp curves and helps signal the driver ahead of time when a speed change is about to occur, and In-Lane Repositioning, which keeps the vehicle in its lane while also shifting its position away from vehicles in adjacent lanes.

Thus far, BlueCruise has proven to be quite popular with consumers, as more than 75,000 customers enrolled in it and ActiveGlide in August alone, while users have traveled 16 million miles with the hands-free driver assist systems activated to date.

We’ll have more on BlueCruise soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Rick bey

    I love my bluecruise

  2. Rick bennett

    I love my bluecruse in my 2022 f150

  3. LWA

    With Ford’s current level of quality, does anyone actually trust this?!?

    1. Robert.Walter

      Dude, your question is like entering a room and asking “is this a room?”


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