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Ford Bronco Outsells 4Runner, Narrows Gap With Wrangler During Q3 2022

Ford Bronco sales posted healthy increases in the United States and Mexico during the third quarter of 2022.

Ford Bronco Sales - Q3 2022 - United States

In the United States, Ford Bronco deliveries totaled 31,545 units in Q3 2022, an increase of about 235 percent compared to 9,403 units sold in Q3 2021.

In the first nine months of the year, Bronco sales increased about 747 percent to 86,387 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO +235.48% 31,545 9,403 +746.60% 86,387 10,204

Ford Bronco Sales - Q3 2022 - Canada

In Canada, Ford Bronco deliveries totaled 4,329 units in Q3 2022, an increase of about 189 percent compared to 1,500 units sold in Q3 2021.

In the first nine months of the year, Bronco sales increased about 443 percent to 8,259 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO +188.60% 4,329 1,500 +442.64% 8,259 1,522

Ford Bronco Sales - Q3 2022 - Mexico

In Mexico, Ford Bronco deliveries totaled 499 units in Q3 2022.

In the first nine months of the year, Bronco sales increased about 20,917 percent to 1,261 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
BRONCO * 499 0 +20,916.67% 1,261 6

Competitive Sales Comparison (USA)

The Bronco’s 235 percent jump in sales volume enabled it to outsell one of its key competitors, the Toyota 4Runner, while closing the gap with its other rival, the Jeep Wrangler. In fact, the Wrangler managed to post an uptick in sales volume of three percent to 47,659 units, outselling the Bronco by roughly 16K units. Meanwhile, the 4Runner saw a 25 percent decrease in sales, enable the Bronco to outsell the Toyota entry by roughly 5K units for the first time since the launch of the reborn Bronco.

Sales Numbers - Midsize Off-Road SUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
JEEP WRANGLER +3.51% 47,659 46,044 45% 51% -10.66% 147,156 164,710
FORD BRONCO +235.48% 31,545 9,403 30% 10% +746.60% 86,387 10,204
TOYOTA 4RUNNER -25.15% 26,590 35,526 25% 39% -11.43% 93,419 105,475
TOTAL +16.29% 105,794 90,973 +16.61% 326,962 280,389

From a segment share standpoint, the Wrangler accounted for a leading 45 percent share, a decrease of six percentage points from the year ago quarter. The Bronco accounted for 30 percent, up 20 percentage points, while the 4Runner slid 14 percentage points to 25 percent share.

The midsize off-road Sport Utility Vehicle (SUV) segment grew an average of 16 percent to 105,794 units during Q3 2022, meaning that the Bronco significantly outperformed the segment average.

The Ford Authority Take

Q3 2023 was an incredible quarter for the Bronco, which finally began to outsell the 4Runner while closing the gap on the Wrangler. In fact, it seems that Bronco sales are growing at the expense of both of its direct rivals.

It’s worth noting that the Blue Oval is currently focused on building existing customer orders as opposed to Broncos earmarked for dealer inventory. This high demand, low supply scenario has caused many Bronco reservation/order holders to wait for months and, in some cases, as long as a year to get their new wild horse. Luckily, order banks for the 2023 Bronco opened this August, as Ford Authority was first to report back in May. That said, it seems that Ford is allocating materials to Bronco production, enabling the gains seen during Q3.

Since its launch in mid-2021, the Bronco has racked up all kinds of attention, demand, as well as awards and accolades, including recently winning a five-year cost to own award as a result of low expected cost of ownership. Ford’s rugged SUV was also crowned the 4×4 of the year at the 2021 SEMA Show, further illustrating the immense amount of interest in Ford’s reborn off-roader.

Looking ahead, we expect Ford Bronco sales to continue growing, limited only by the ability of the Ford Michigan Assembly plant to produce the vehicle. The facility is currently prioritizing Bronco production at the expense of the Ford Ranger, which is the second vehicle made at the plant.

About The Numbers

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Comments

  1. Mike

    Imagine if dealers had these on their lots in numbers, where they couldn’t jack up the prices. They’d be outselling Jeep already

    Reply
    1. Madcow

      Most of these dealerships are jacking up the prices and Ford would have to make hundreds of thousands of Bronco to stop these dealer’s from making outrages money from the Bronco’s they get in. And they’re selling a lot of these Bronco’s to people that work at these Dealership’s!! Way to go FORD

      Reply
      1. JDE

        it might do the opposite. by limiting stock at a dealer they can control the numbers currently. had they not been pre-ordered and then delayed the deliveries reducing stock, then at first they would sell like hot cakes at marked up prices, then they would level off and have to discount prices on unsold stock. the Jeep gladiator priced too high to begin with then marked up at first is a good example. Had they done what Ford is doing that Jeep would likely still have large demand.

        Reply
  2. Madcow

    I wish I’ve waited for way over 2 years for my Bronco and when Ford finally built it and made delivery my dealership sold it right out from under me, and I’m sure it was at MSRP Ha! Ha! And I couldn’t do anything about it!!! Ford stinks!!!

    Reply
    1. Mike

      That’s unfortunate you had a lousy dealer one did it my cousin on a new kings ranch 150 bunch of a holes

      Reply
  3. 2krs

    Stopped at a dealership because I saw several Broncos on the lot. We currently have submitted an order. Was offered a salesman’s 2021 black diamond for $73000. The salesman had already received a newer Bronco and wanted to sell this one to me personally in the Ford dealership lot. According to the salesman, all the salesman on the lot ordered Broncos and some were on their second ones. As a loyal Ford owner, I feel cheated.

    Reply
  4. Peter

    I went to the dealership and told the order banks were closed, so I don’t know why this article alludes to the fact they’re still open.

    The dealer I went to is reputable, with no markups or any other underhanded scenarios going on.

    They took my order and deposit on my Wildtrak and told me they’d be queuing the order as soon as order banks reopen.

    I was told that the estimated delivery of my Bronco will be this summer 🤦🏼‍♂️

    Reply
    1. Robert.Walter

      Am I to understand that your dealer took a deposit to queue you for Ford’s queue?

      I hope they are at least paying you interest on the pre-queue loan you gave them (esp if they can’t get you into Ford’s queue.)

      Reply
  5. JonL

    I’ve been waiting 2 years so far and still don’t have mine… absolutely insane.

    Reply
    1. Robert.Walter

      You sure you still have an active order?

      Reply
      1. GaryB

        Like Joni, Ive had to convert/reorder mine three times now. January 2021 (for a 2021), October 2021 (for a 2022), and again last month September 2022 (for a 2023). In the meantime, prices have gone up over $4k and some features have been removed! (digital display temperature control knobs, sound deadening headliner, etc)

        Reply
  6. GaryB

    “his high demand, low supply scenario has caused many Bronco reservation/order holders to wait for months and, in some cases, as long as a year to get their new wild horse.”
    HA! I made my reservation July 14th 2020 at 7am. less than 12 hours from the first reveal. That was 825 days ago. 27 months and 3 days. TWO YEARS. Still not scheduled, along with 100+ at my dealership with reservation timestamps days/weeks of mine.
    Ford is not building these in timestamp order. They are bending backwards to the corporate owned dealers and ignoring the smaller non-group dealers out in the countryside. 86,000 broncos for thee but not a single one for me.
    Everyone that knows i have a bronco on order knows i reserved the first day. Its a JOKE to everyone im still waiting for it. When friends of friends ask each other how im doing they go, “hes got a kid, a wife, and a house now… and hes still waiting for his bronco LOL”. Wont be long before im a full blown meme

    Reply

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