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Ford F-150 Hybrid Sales Down 41 Percent Through Q3 2022

The Ford F-150 PowerBoost hybrid has been a popular option among truck buyers since its debut for the 2021 model year, offering those same customers excellent fuel economy and prodigious amounts of power in one complete package. However, Ford rarely separates hybrid sales from its overall model sales, so it’s often difficult to discern just how well the electrified pickup is doing. Now, Kelley Blue Book’s latest Electrified Light Vehicle Sales Report does exactly that, giving us some concrete numbers for vehicles like the Ford Escape hybrid – which has enjoyed a sharp sales increase through the first three quarters of this year, as well as the Ford Explorer Hybrid -which had a fairly rough Q3, and the Ford F-150 Hybrid, which saw its sales plummet in the past quarter.

Ford F-150 Hybrid sales totaled 14,186 units in Q3 of 2021, but just 8,379 in Q3 of 2022 – a substantial decrease of 41 percent. That decline is much smaller year-to-date, however, as Ford has sold a total of 26,159 F-150 PowerBoost pickups through Q3 versus 28,641 over the same period last year, which is a decrease of 8.7 percent.

It’s unclear why sales of the electrified pickup dropped so sharply in Q3, but it could have something to do with ongoing supply chain issues, as FoMoCo had over 40,000 unfinished “vehicles on wheels” parked at its plants recently awaiting various parts. Regardless, the F-150 PowerBoost was still America’s best-selling hybrid pickup in the month of September, though Ford F-Series sales as a whole decreased 26.64 percent to 46,338 units.

Meanwhile, electrified vehicles in general reached a new sales record in the third quarter of 2022 with over 200,000 sold, and also outpaced the rest of the industry in terms of sales volume and share growth. “Electrified vehicles continue to be the darling of the industry, with the growing marketplace and consumer interest now reflected in record sales numbers,” said Brian Moody, executive editor for Kelley Blue Book. “While EV prices currently align more closely with luxury versus mainstream, the market continues to grow and evolve with more choices hitting the scene all the time. It’s no longer just ‘which Tesla is available,’ but rather an industry-wide boom with more EVs on the horizon from Ford, GM, Hyundai, and other manufacturers.”

We’ll have more on the F-150 PowerBoost soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Becky Hays

    What is the average delay time between orders and production? We have been waiting 9 months with no word as to when they will begin a build on our PHEV Escape. How can they sell cars if they can’t guarantee delivery in reasonable time?

    Reply
    1. Harvey

      You should have received a notice from Ford to re-submit your 2022 Escape PHEV order as a 2023 order. The 2023 production isn’t even starting until mid-December so you can kiss your federal tax credit goodbye for any PHEV delivered after January 1st.
      I’ve had my order in for the Escape PHEV since March and my buddy that works for Ford put in his order on January 10th, 2022. He also was told to submit a new order for 2023.
      Not only are you losing the tax credit, but expect to pay $4000 more for the 2023 than the 2022.

      Reply
  2. Robert.Walter

    Guaranteed delivery? Have you been in hibernation since 2019?

    Reply
  3. john

    Ford F-150 Hybrid is massively OVERPRICED…….and that’s before “market adjustment”…..used to be a Ford guy….

    Reply
    1. Dogger

      Agreed! Just earlier this year it was 39k for a base hybrid a few months later it’s 51k. Not worth the price.

      Reply
  4. Tom

    I’m curious as to whether any F-150 PowerBoost owners were looking for better fuel efficiency based on more time spent driving on battery only. Having a twin turbo EcoBoost gas engine for doing the heavy hauling/towing on demand long distances is essential, but when only hauling ones self and family members around on side streets battery power seems the economical alternative. Which makes one wonder while the PowerBoost can deliver 7.2 KW of power to run your home in times of need, why can’t your home deliver an inexpensive evening charge to top off the PowerBoost battery system when idle.

    Much mystery surrounds the ALMOST perfect all around F-150 PowerBoost Crewcab best intended functions. All electric Lightening will never completely replace F-150 PowerBoost hybrids.

    Reply
    1. Jason

      I have 27k miles on my PB Lariat, so I think I can provide some insight. My commute is 20 miles, 50/50 freeway vs surface streets. The truck returns 26mpg regularly if I don’t drive it like I’m in a rush. If I’m late and hauling ass it does 20mpg on that route. The generator is absolutely clutch for our camper with a 30w service. Runs everything. Towing near max gross is laughably terrible at 8mpg, although it has more power than my 24v Cummins had (no kidding). So far it’s been trouble free and an absolute unit to own.

      Reply
  5. Dave

    Probably down because most of the Hybrid have been on chip hold for 3rd quarter.

    Reply
  6. Brock wise

    I build these hybrid modules for f150, explorer and aviator. Fords orders for modular hybrid transmissions has been quite low, at one point it was supply chain related to some sort of pumps at their Livonia transmission plant

    Reply

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