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Ford F-Series Sales Remain First In Segment During Q3 2022

Ford F-Series sales decreased in the United States while increasing in Mexico during the third quarter of 2022.

Ford F-Series Sales - Q3 2022 - United States

In the United States, Ford F-Series deliveries totaled 167,962 units in Q3 2022, a decrease of about 3 percent compared to 172,799 units sold in Q3 2021. Of these, the Ford F-150 Lightning sales totaled 6,464 units.

In the first nine months of the year, F-Series sales decreased about 13 percent to 467,307 units. Of these, the F-150 Lightning saw a total of 8,760 units year-to-date.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES -2.80% 167,962 172,799 -12.63% 467,307 534,831

Ford F-Series Sales - Q3 2022 - Canada

In Canada, Ford F-Series deliveries totaled 33,863 units in Q3 2022, an increase of about 16 percent compared to 29,100 units sold in Q3 2021.

In the first nine months of the year, F-Series sales decreased about 5 percent to 84,303 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES +16.37% 33,863 29,100 -4.66% 84,303 88,421

Ford F-Series Sales - Q3 2022 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,201 units in Q3 2022, an increase of about 99 percent compared to 1,608 units sold in Q3 2021.

In the first nine months of the year, F-Series sales increased about 29 percent to 8,094 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
F-SERIES +99.07% 3,201 1,608 +28.54% 8,094 6,297

Competitive Sales Comparison (USA)

Ford F-Series sales (see running F-Series sales) remained at the top of the sales charts despite the three percent drop during the third quarter of 2022.

The Ram Pickup placed second with a three percent decrease to 118,106 units, followed by the Chevrolet Silverado in third (see running Silverado sales), with a five percent drop to 117,198 deliveries. It was followed in fourth by the GMC Sierra (see running Sierra sales), which also saw sales drop five percent to 50,169 deliveries. The Toyota Tundra placed fifth with a 43 percent increase to 30,203 units, while the Nissan Titan took sixth (and last) place, sliding 75 percent to 1,275 units. Nissan has no plans to redesign the Titan, indicating that the pickup will be discontinued after the current generation.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD F-SERIES -2.80% 167,962 172,799 35% 35% -12.63% 467,307 534,831
RAM RAM PICKUP -2.96% 118,106 121,704 24% 25% -16.49% 363,089 434,772
CHEVROLET SILVERADO -4.77% 117,198 123,067 24% 25% -7.98% 381,337 414,389
GMC SIERRA -4.94% 50,169 52,774 10% 11% -11.55% 169,107 191,186
TOYOTA TUNDRA +42.82% 30,203 21,148 6% 4% +14.62% 74,519 65,013
NISSAN TITAN -74.48% 1,275 4,996 0% 1% -45.17% 12,487 22,772
TOTAL -2.33% 484,913 496,488 -11.73% 1,467,846 1,662,963

From a segment share standpoint, Ford F-Series accounted for a leading 35 percent share, flat compared to the year-ago quarter. The Ram and Silverado earned 24 percent each, down one percentage point each from the year-ago quarter. The Silverado’s corporate cousin, the Sierra, posted a segment share of ten percent, down one percentage point. The Tundra earned six percent, up two percentage points, while the Titan’s share was essentially nil, down one percentage point.

The full-size pickup truck segment decreased an average of two percent to 484,913 units during Q3 2022, meaning that the F-Series were in line with the segment average.

It’s worth noting that adding up Q3 2022 sales of GM’s two trucks – the Silverado and Sierra – results in 167,367 combined deliveries, which is just 500 units lower than the F-Series, for a combined 34 percent segment share.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET SILVERADO -4.77% 117,198 123,067 -7.98% 381,337 414,389
GMC SIERRA -4.94% 50,169 52,774 -11.55% 169,107 191,186
TOTAL -4.82% 167,367 175,841 -9.10% 550,444 605,575

Below, we are including Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
RIDGELINE +92.48% 12,515 6,502 +4.66% 32,312 30,872

The Ford Authority Take

Ford F-Series sales, which includes the Ford F-150 and Ford Super Duty, have declined over the past few quarters as a result of negative repercussions of the COVID-19 pandemic, and by extension, the ongoing microchip shortage. As such, it’s unsurprising to see this trend continue during the third quarter, albeit at a lesser pace than in the prior two quarters.

Both the COVID-19 pandemic and the newfound shortages had a sizable negative impact on automobile production during the last two years, causing substantial production cuts, causing near record-low inventory, record-low incentives, and record-high new vehicle prices. In fact, FoMoCo has been forced to idle a number of its plants and vehicle lines as it grappled with a shortage of chips and other supplies.

Subscribe to Ford Authority for more F-150 news, Ford Super Duty news, Ford F-Series news, Ford sales news, and ongoing Ford news coverage.

  • All percent change figures compared to Ford F-Series sales in Q3 2021, unless otherwise noted
  • In the United States, there were 77 selling days in Q3 2022 and 77 selling days in Q3 2021
  • Ford Motor Company Q3 2022 sales reports:
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500 HD and variants
      • Chevrolet Silverado 3500 HD and variants
      • Chevrolet Silverado Heavy Duty Chassis Cab
    • Chevrolet Silverado Medium Duty Chassis Cab
  •  GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
      • GMC Sierra HD Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants
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Comments

  1. Bob

    Will Ford EVER redesign their trucks so they are not victim of the parts shortage? How about making a deal with Intel? The have US based FABS and need a new revenue stream.

    Reply
  2. Frank

    Another way to look at this is General Motors outsold Ford Motor Company in this segment by 83.1K YTD.

    Reply
  3. Gary . Virginia.

    GM will never stop making the GMC because some of those customers will peel off to other brands. Plus the GMC pick-ups are so much better looking then the Chevrolet…

    Reply

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