The very first units of the Ford Maverick landed in Brazil in October 2021, bringing the compact pickup to South America for the first time. However, it’s only been available with the Ford 2.0L EcoBoost I-4 since launch. However, The Blue Oval recently announced that the Maverick hybrid is bound for Brazil during the 2023 calendar year.
The introduction of the Maverick hybrid is the latest step in Ford’s decarbonization strategy in South America. Three vehicles will be launched in South America, including the Maverick hybrid, Ford E-Transit and Ford Mustang Mach-E. All three vehicles will launch in 2023, led by the Maverick hybrid.
The Maverick has some nifty accessories that are exclusive to the South American market, such as a new line of accessories provided by Nomad Sports. These may include a padded mat for the tailgate to make loading a bike easier without fear of dinging the pickup’s paint job.
Aside from the bevy of accessories available for the Maverick already, the truck also comes with new and innovative Ford Integrated Tether System (FITS), which are slots or receivers designed for matching mounts to slide into and hold accessories. Many of these accessories are sold via Ford’s catalog, but a QR code sticker located in the bed of the compact pickup also gives owners access to the slot geometry used by FITS, allowing them to design their own holders as they see fit.
The 2022 Ford Maverick sold out very quickly in Brazil upon its introduction. The Maverick hybrid, which is produced at the Ford Hermosillo Assembly Plant in Mexico and imported into Brazil, will likely follow suit, becoming a hit in the South American country.