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U.S. Ford Motor Company Sales Down 9 Percent In September 2022

Ford Motor Company sales fell nine percent to 142,644 units during September 2022 in the United States. Sales decreased at both FMC brands, Ford and Lincoln.

“Ford continued to see high-demand vehicles turning at record rates in September, while developing electric truck and van leadership and extending our overall truck leadership,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “Demand remains strong with new retail orders rapidly expanding. We are very pleased with the work from our dealers, employees and the area’s first responders, as they are working tirelessly to recover in Florida from Hurricane Ian,” he added.

FoMoCo Sales Notes – U.S. September 2022

Sale types:

  • Total Ford Motor Company sales during September 2022 decreased 9 percent to 142,644 units
    • Truck sales totaled 68,299 units, down 18.3 percent total and down 6 percent at retail
    • SUV sales totaled 70,887 units, up 0.9 percent total and down 4.9 percent at retail
    • Electric vehicle sales totaled 4,691 units, up 3 percent total and up 152.1 percent at retail
  • Demand is strong, with retail orders for 2023MY vehicles up 244 percent over 2022MY vehicles – totaling 197,000 retail vehicle orders
    • Ford continues to see strong demand growth and record turn rates on dealer lots
    • For the sixth straight month, more than 50 percent of Ford retail sales came from previously placed orders
  • Ford electric vehicles sales continue to outpace the segment, with sales up 197.3 percent. Ford share of the electric vehicle segment was up 3.1 percentage points in September over last year with 7.0 percent share
    • Sales of Ford’s electric vehicles tripled over last year, with F-150 Lightning sales totaling 8,760 since its launch this year in June
  • F-Series through September continues as America’s best-selling truck, totaling 467,307 vehicle sales and extending its lead over its second-place competitor to over 92,000 trucks
    • Over 80 percent of Super Duty retail sales last month came from previously placed orders
  • New orders for Maverick totaled more than 86,000 units in September – a new record for orders, coming in while order banks were open just one week
    • The Maverick turned on dealer lots in just 6 days last month with sales up 523 percent
  • Sales of Ford hybrid vehicles totaled 74,046 vehicles through September
    • Year-to-date sales of hybrid vehicles were up 22.6 percent over last year
    • F-150 and Maverick hybrids represent America’s best selling hybrid trucks
  • Ford’s Bronco family, including Bronco and Bronco Sport, achieved total sales for September of 20,156 – up 33.6 percent. Bronco has been a primary driver behind Ford SUV growth this year, with overall Ford SUV sales up 11.1 percent

Inventory & SAAR:

  • Ford did not provide inventory or SAAR information, representing a notable change in the details provided by Ford for its sales reporting

Brand & Model Sales

Ford sales decreased 8.7 percent to 135,978 units:

  • Ford Bronco sales increased 220.73 percent to 10,892 units
    • The 99 percent of Bronco’s retail sales came from previously placed orders for the month
  • Ford Bronco Sport sales decreased 20.73 percent to 9,264 units
  • Ford E-Series sales decreased 10.2 percent to 2,898 units
  • Ford EcoSport sales increased 17.31 percent to 2,108 units
  • Ford Edge sales decreased 17.69 percent to 5,546 units
  • Ford Escape sales increased 7.01 percent to 12,265 units
    • Escape Hybrid sales increasing 12.9 percent over last year
  • Ford Expedition sales decreased 10.86 percent to 5,245 units
  • Ford Explorer sales decreased 17.49 percent to 16,577 units
  • Ford F-Series sales decreased 26.64 percent to 46,338 units
    • The all-new F-150 Lightning sold 1,918 units in September
    • F-150 Lightning continues as America’s best-selling electric pickup
    • F-150 Lightning remains one of Ford’s fastest-turning vehicles on dealer lots, turning in just 8 days
  • Ford GT sales decreased 60 percent to 4 units
  • Ford Heavy Trucks sales decreased 17.8 percent to 1,011 units
  • Ford Maverick sales increased 523.32 percent to 3,154 units
    • More than 80 percent of Maverick’s customers are first-time truck buyers, with top competitive conquests coming from CR-V, RAV4 and Civic
  • Ford Mustang sales increased 26.61 percent to 3,454 units
  • Ford Mustang Mach-E sales increased 47.28 percent to 2,324 units
    • The Mustang Mach-E turning in just 10 days on dealer lots
  • Ford Ranger sales decreased 11.99 percent to 4,492 units
  • Ford Transit sales decreased 11.37 percent to 8,809 units
    • The all-electric E-Transit sales totals 449 units
    • E-Transit was America’s best-selling electric van in September
  • Ford Transit Connect sales increased 315.89 percent to 1,597 units

Lincoln sales decreased 12.8 percent to 6,666 units:

During the first nine months of the 2022 calendar year, Ford Motor Company sales decreased 1.2 percent to 1,380,494 units.

Sales Results - September 2022 - USA - Ford

MODELSEP 2022 / SEP 2021SEPTEMBER 2022SEPTEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BRONCO+220.73% 10,8923,396+746.60%86,387 10,204
BRONCO SPORT-20.73% 9,26411,686-1.51%79,976 81,204
E-SERIES-10.20% 2,8983,227-16.04%22,223 26,467
ECOSPORT+17.31% 2,1081,797-24.09%26,186 34,494
EDGE-17.69% 5,5466,738+23.06%67,623 54,951
ESCAPE+7.01% 12,26511,462-2.22%109,311 111,791
EXPEDITION-10.86% 5,2455,884-35.20%41,607 64,204
EXPLORER-17.49% 16,57720,092-2.45%156,243 160,174
F-SERIES-26.64% 46,33863,164-12.63%467,307 534,831
GT-60.00% 410-27.18%75 103
HEAVY TRUCKS-17.80% 1,0111,230-5.57%9,338 9,889
MAVERICK+523.32% 3,154506+10,137.55%51,802 506
MUSTANG+26.61% 3,4542,728-10.88%36,598 41,065
MUSTANG MACH-E+47.28% 2,3241,578+48.97%28,089 18,855
RANGER-11.99% 4,4925,104-36.33%46,293 72,706
TRANSIT-11.37% 8,8099,939-13.28%68,333 78,799
TRANSIT CONNECT+315.89% 1,597384+2.86%20,183 19,621
FORD TOTAL-8.72% 135,978148,967-1.05%1,317,574 1,331,542

Sales Results - September 2022 - USA - Lincoln

MODELSEP 2022 / SEP 2021SEPTEMBER 2022SEPTEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
AVIATOR+20.97% 2,0881,726+7.90%16,696 15,474
CORSAIR+4.80% 2,1382,040+19.24%20,277 17,005
NAUTILUS-45.31% 1,4582,666-7.59%16,797 18,176
NAVIGATOR-17.82% 9821,195-25.29%9,150 12,247
LINCOLN TOTAL-12.83% 6,6667,647-4.61%62,920 65,962

Sales Results - September 2022 - USA - FMC Totals

BRANDSEP 2022 / SEP 2021SEPTEMBER 2022SEPTEMBER 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
FORD TOTAL-8.72% 135,978148,967-1.05%1,317,574 1,331,542
LINCOLN TOTAL-12.83% 6,6667,647-4.61%62,920 65,962
FMC USA TOTAL-8.92% 142,644156,614-1.22%1,380,494 1,397,504

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Comments

  1. Steve G

    Unless the production rate is extremely efficient it might take more than a year to get recently placed orders.

    Reply
  2. Suzanne LaCroix

    I have placed an order with ROwe FOrd in Westbrook MAine. Should or will I receive confirmation that you have received my orde,r and what status is there on the development of my truck. Can you provide a date on when it will arrive?

    Reply

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