Ford doesn’t always break out its hybrid sales from total model sales, which typically makes it difficult to discern just how well a particular electrified vehicle is doing in that regard. However, Kelley Blue Book’s recently released Electrified Light Vehicle Sales Report has revealed a good bit of that data, including the fact that Ford F-150 PowerBoost sales dipped significantly in Q3, while the Ford Explorer Hybrid was up slightly and the Ford Maverick Hybrid has enjoyed considerable success since its launch. Now, that same report has also shed some light on Lincoln Aviator Grand Touring sales, too.
In Q3, FoMoCo sold a grand total of 684 Lincoln Aviator Grand Touring crossovers, which is 52 percent more than the 451 units it moved over that same period last year. Year-to-date, however, the Aviator Grand Touring has experienced a 30.8 percent sales decrease, from 2,189 units to 1,514, giving the luxurious electrified crossover a 0.33 percent share of the overall hybrid market in Q2 and 0.22 percent year-to-date.
For comparison’s sake, FoMoCo has sold 16,696 Aviators year-to-date, so the PHEV’s slice of that proverbial pie is around nine percent of the model’s total sales. Electrified vehicles in general reached a new sales record in the third quarter of 2022 with over 200,000 sold, and also outpaced the rest of the industry in terms of sales volume and share growth. In the meantime, the 2023 Aviator is receiving a few updates ahead of a more comprehensive refresh potentially coming in 2024.
“Electrified vehicles continue to be the darling of the industry, with the growing marketplace and consumer interest now reflected in record sales numbers,” said Brian Moody, executive editor for Kelley Blue Book. “While EV prices currently align more closely with luxury versus mainstream, the market continues to grow and evolve with more choices hitting the scene all the time. It’s no longer just ‘which Tesla is available,’ but rather an industry-wide boom with more EVs on the horizon from Ford, GM, Hyundai, and other manufacturers.”